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Macbook Adapter

soft demand (-19.1% this quarter) — Macbook Adapter doesn't clear our bar today.

Flapen Score

47
Skip it

Top 25% of 1,375 Computer & Zubehör niches · +6 vs the category median of 41

Market size 45Growth 15Conversion 84Competition 30Returns 87Price range 80Avg price 78Brand share 34Review moat 23Quality gap 37
This niche Category average · 1,375 niches

Is Macbook Adapter profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Macbook Adapter is a €243K/yr Amazon Germany market (163K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Macbook Adapter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.1% over the last 90 days and 9.2% of searches end in a purchase.

€243K

revenue / yr

Units sold / yr15K
Search volume / yr-19.1%163K
Conversion rate9.2%
Avg price€16.32

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers12 · 42
Top-5 product click share67%
Open market15%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement88%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews7,380

Top Macbook Adapter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

€0€24K€49K€73K€97K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

42

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

12%

  • UGREEN33%
  • Anker19%
  • MOKiN14%
  • HODO13%
  • BENFEI5%
  • Acer3%
  • Open — no brand owns it (6 brands, 12%)

Macbook Adapter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume163KCVR9.2%Products17Brands12Top 5 Brands85%OOS Rate0.0%Rating4.5★Reviews7,380Avg BSR#49
8K6KHoliday '24Prime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top Macbook Adapter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • macbook adapter37K/yr
  • adapter macbook13K/yr
  • mac adapter11K/yr
  • adapter macbook air16K/yr
  • macbook air adapter11K/yr
  • mac book adapter9K/yr
  • macbook adapter usb c multiport2K/yr
  • macbook adapter usb c12K/yr
  • macbook usb adapter10K/yr
  • usb c adapter macbook4K/yr

What reviews say buyers love and hate about Macbook Adapter

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Qualität insgesamt19%

Super Produkt

beworben Vs Tatsächliches Produkt11%

Produkt wie beschrieben

Preis-Leistungs-Verhältnis10%

Super Preis/Leistung

Konnektivität – insgesamt8%

Viel Power gute Connection

Kompatibilität – insgesamt8%

Passen auch mit Handy Case

What buyers complain about

70% of reviews
Haltbarkeit12%

Nach 2 wochn defekt

Funktionalität insgesamt11%

Funktioniert nicht

Konnektivität – insgesamt9%

Verbindungsabrüche

Kompatibilität – insgesamt8%

Teilweise inkompatibel

Qualität insgesamt8%

Sehr schlechte Qualität

Macbook Adapter return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Kompatibilität – insgesamt
27%
2Funktionalität insgesamt
20%
3Gesamtgröße
15%
4Konnektivität – insgesamt
14%
5Buchse/Anschluss/Stecker
8%

Common Macbook Adapter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Macbook Adapter 47/100 on Amazon Germany — Skip it. The niche generates €243K/yr across 17 tracked products. Search demand moved -19.1% over the last 90 days.
Search demand for Macbook Adapter on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.1× the quietest.