Is laserdrucker profitable to sell on Amazon Germany?

The niche generates €3.5M/yr across 47 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the laserdrucker niche?

6 brands and 259 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in laserdrucker?

Top complaints mined from reviews: Konnektivität – insgesamt, Funktionalität insgesamt, Druckqualität. The return rate is 2.6%.

When does demand for laserdrucker peak?

Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the laserdrucker niche?

Listings span €46.07–€308.96; the average listing price is €152.75 (sweet spot $15–$100). The average incumbent carries 969 reviews — the moat a new listing must climb.

laserdrucker

Worth a look

Shows a $3.5M/yr market, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size

Incredible€3.5M

€3.5M/yr · 3.1M searches

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good968.83

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.6%

return rate — above 6% kills the launch gate

Avg price

Good€152.75

avg listing price — sweet spot $15–$100

Growth

Bad-7.4%

90-day search growth — must beat 0% to launch

Price range

Bad€46.07–€308.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, laserdrucker is a €3.5M/yr Amazon Germany market (3.1M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: €3.1M–€3.8M; units × avg price
Launch success: —; 3 of 3 new (360d)
Conversion rate: 0.7%
Avg BSR: #10
Page quality: 0%
Prime: 94%
Sponsored: 74%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 178 days

Competition

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

6 rising

Sellers

259

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

35%

Top 20: 77%

Open market

HP53%
Brother20%
PANTUM16%
Canon7%
Kyocera3%
Epson1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -7.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 47 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HP LaserJet MFP M140w Multifunktions-Laserdrucker Monolaser Drucker Scanner Kopierer Duplex-Druck DIN A4 WLAN Airprint Schwarz-weiß-Drucker

HP€116.284.2★1,470 rev

HP Color Laser MFP 178nwg Multifunktions-Farblaserdrucker Drucken Kopieren Scannen Wi-Fi Ethernet USB Smart App

HP€201.924.0★4,369 rev

Brother HL-L2400DWE Laserdrucker A4 Schwarz-Weiß WLAN mit Automatischem Duplexdruck LC-Display

Brother€93.004.5★1,625 rev

HP LaserJet M110w Laserdrucker Schwarz-Weiß Monolaser Drucker WLAN Airprint Smart App Bis zu 20 S./Min drucken Auto-On/Auto-Off-Technologie

HP€81.664.3★2,855 rev

Brother HL-L3220CWE Eco Pro Kompakter Farb-LED-Drucker mit WLAN

Brother€172.684.3★483 rev

Newest

by launch date

Canon PIXMA TS6550I - WLAN-Multifunktionsdrucker mit Papierkassette und Frontbedienung | Kabelloses Drucken vom Smartphone leicht gemacht PIXMA Print Plan kompatibel

Canon€53.77374 rev

10mo ago

Canon PIXMA TS4150I -WLAN-Multifunktionsdrucker mit Papierkassette und Frontbedienung & Duplexdruck | Kabelloses Drucken vom Smartphone leicht gemacht PIXMA Print Plan kompatibel

Canon€46.07571 rev

10mo ago

PANTUM BP4209DW Laserdrucker Schwarz Weiss mit Automatischer Duplexdruck Drucker WLAN/USB/Ethernet A4 30 ppm Inklusive 1000-Seiten-Starter-Tonerkassette

PANTUM€100.8272 rev

10mo ago

Brother DCP-L1640W 3-in-1 Monolaser-Multifunktionsgerät mit WLAN

Brother€139.27998 rev

1y ago

PANTUM CM2100ADW Farblaserdrucker Multifunktionsgerät Drucker Scanner Kopierer 3in1 mit ADF WLAN Ethernet USB Automatischer Duplexdruck 20ppm (Upgrade-Version)

PANTUM€255.3798 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Druckqualität25%

“und schon ging es los: er druckt über Airprint”

Montage/Installation13%

“Installation über Handy super”

Preis-Leistungs-Verhältnis9%

“Preis, Leistung super”

Qualität insgesamt7%

“Super Produkt”

Druckgeschwindigkeit6%

“Druckerfabe inkl. Druckqualität excellent”

Benutzerfreundlichkeit6%

“Alles easy”

beworben Vs Tatsächliches Produkt5%

“Hält was er verspricht”

Konnektivität – insgesamt2%

“Über Handy und W-LAN funktioniert das”

Scanfunktion2%

“Scannen und Drucken eines Farbfotos ist fast perfekt”

Funktionalität insgesamt2%

“Läuft super”

What buyers complain about

Konnektivität – insgesamt10%

“Ständige WLAN Probleme”

Funktionalität insgesamt8%

“Unzuverlässig”

Druckqualität7%

“Drucker macht was er soll / WLAN Einrichtung ist eine Katastrophe / kein AirPrint”

Montage/Installation7%

“Installation problematisch”

Qualität insgesamt5%

“Miserabel”

Haltbarkeit5%

“Walze nach 3 Jahren defekt”

Benutzerfreundlichkeit4%

“Der Drucker macht nur Probleme”

Software/Anwendung4%

“Massive Software-Probleme”

Preis-Leistungs-Verhältnis4%

“tonerpatronen exorbitant teuer”

Druckgeschwindigkeit3%

“Die Pausen beim Ausdrucken von mehreren Blättern hintereinander sind zu lang”

Top return reasons

Funktionalität insgesamt17%

Konnektivität – insgesamt17%

Druckqualität11%

Gesamtgröße7%

Kompatibilität – insgesamt6%

Scanfunktion4%

Montage/Installation4%

Defekt Material/Teile4%

Doppelseitiger Druck4%

Produktzustand2%

Common questions

Is laserdrucker profitable to sell on Amazon Germany?: The niche generates €3.5M/yr across 47 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the laserdrucker niche?: 6 brands and 259 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in laserdrucker?: Top complaints mined from reviews: Konnektivität – insgesamt, Funktionalität insgesamt, Druckqualität. The return rate is 2.6%.
When does demand for laserdrucker peak?: Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the laserdrucker niche?: Listings span €46.07–€308.96; the average listing price is €152.75 (sweet spot $15–$100). The average incumbent carries 969 reviews — the moat a new listing must climb.

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laserdrucker

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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