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Lan Kabel

soft demand (-25.4% this quarter) — Lan Kabel doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 796 of 1,375 Computer & Zubehör niches · −2 vs the category median of 41

Market size 72Growth 12Conversion 42Competition 16Returns 95Price range 61Avg price 24Brand share 35Review moat 20Quality gap 18
This niche Category average · 1,375 niches

Is Lan Kabel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lan Kabel is a €790K/yr Amazon Germany market (2.8M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov. Verdict: Skip it — 39/100.

Lan Kabel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.4% over the last 90 days and 3.4% of searches end in a purchase.

€790K

revenue / yr

Units sold / yr125K
Search volume / yr-25.4%2.8M
Conversion rate3.4%
Avg price€8.52

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers13 · 19
Top-5 product click share81%
Open market16%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews12,649

Top Lan Kabel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

€0€79K€158K€237K€316K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

19

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

11%

  • DDMALL22%
  • Tesmax21%
  • KabelDirekt20%
  • Ercielook12%
  • SNOWKIDS9%
  • UGREEN5%
  • Open — no brand owns it (7 brands, 11%)

Lan Kabel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.8MCVR3.4%Products15Brands13Top 5 Brands84%OOS Rate0.0%Rating4.7★Reviews12,649Avg BSR#11
60K40KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.5×

Top Lan Kabel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lan kabel1.1M/yr
  • netzwerkkabel520K/yr
  • lan316K/yr
  • ethernet kabel216K/yr
  • cat 8 netzwerkkabel97K/yr
  • internetkabel72K/yr
  • wlan kabel52K/yr
  • ethernet-kabel45K/yr
  • rj45 kabel44K/yr
  • cat 8 kabel41K/yr

What reviews say buyers love and hate about Lan Kabel

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Qualität insgesamt36%

Super Produkt

beworben Vs Tatsächliches Produkt14%

Erfüllt sein Zweck

Konnektivität – insgesamt12%

Super LAN-Kabel

Preis-Leistungs-Verhältnis9%

Preis super

Gesamtgröße4%

Passt

What buyers complain about

61% of reviews
Konnektivität – insgesamt15%

Habt ihr beim Zocken oder im Homeoffice auch manchmal Probleme mit instabilem WLAN?

Datenübertragungsgeschwindigkeit8%

Legt was mehr an Übertragungsrate miserabel

Buchse/Anschluss/Stecker8%

Steckerkonfektionierung fast unmöglich

Preis-Leistungs-Verhältnis7%

rausgeworfen es geld

Dicke5%

Gleichzeitig ist es sehr dünn

Lan Kabel return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
29%
2Länge
16%
3Kompatibilität – insgesamt
13%
4Konnektivität – insgesamt
12%
5Funktionalität insgesamt
11%

Common Lan Kabel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lan Kabel 39/100 on Amazon Germany — Skip it. The niche generates €790K/yr across 15 tracked products. Search demand moved -25.4% over the last 90 days.
Search demand for Lan Kabel on Amazon Germany peaks in Nov, where the busiest month runs 1.5× the quietest.