Skip to content
39

lan kabel

Skip it

Soft demand (-25.4% this quarter) — this niche doesn't clear our bar today.

Market size 72Growth 12Conversion 42Competition 16Returns 95Price range 61Avg price 24Brand share 35Review moat 20Quality gap 18

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Market size

Good€790K

€790K/yr · 2.8M searches

Price range

Good€2.42–€34.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Avg price

Bad€8.52

avg listing price — sweet spot $15–$100

Review moat

Bad12,649.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Growth

Bad-25.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, lan kabel is a €790K/yr Amazon Germany market (2.8M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov. Verdict: Skip it — 39/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

lan kabel market data

Units sold / yr
100K–125K
avg 5,000–6,000/product
Revenue / yr
€852K–€1.1M
units × avg price
Conversion rate
3.4%
Avg BSR
#11
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
64 months
Avg seller age
197 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 rising

Sellers

19

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

11%

  • DDMALL22%
  • Tesmax21%
  • KabelDirekt20%
  • Ercielook12%
  • SNOWKIDS9%
  • UGREEN5%
  • Open — no brand owns it (7 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -25.4% search growth over the last 90 days.
60K40KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.5×

Top lan kabel search terms

  • lan kabel1.1M/yr
  • netzwerkkabel520K/yr
  • lan316K/yr
  • ethernet kabel216K/yr
  • cat 8 netzwerkkabel97K/yr
  • internetkabel72K/yr
  • wlan kabel52K/yr
  • ethernet-kabel45K/yr
  • rj45 kabel44K/yr
  • cat 8 kabel41K/yr
All search terms

Top lan kabel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€79K20%€158K30%€237K40%€316K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about lan kabel

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt36%

“Super Produkt”

beworben Vs Tatsächliches Produkt14%

“Erfüllt sein Zweck”

Konnektivität – insgesamt12%

“Super LAN-Kabel”

Preis-Leistungs-Verhältnis9%

“Preis super”

Gesamtgröße4%

“Passt”

Stärke4%

“Robust, Stylisch, Elastisch, sehr Hochwertig”

Flexibilität3%

“Gutes flexibles LAN-Kabel”

Effizienz3%

“Funktioniert perfekt”

Haltbarkeit3%

“Robustes Kabel für die Zukunft”

Design insgesamt2%

“Mit dem coolen Design”

What buyers complain about

Konnektivität – insgesamt15%

“Habt ihr beim Zocken oder im Homeoffice auch manchmal Probleme mit instabilem WLAN?”

Datenübertragungsgeschwindigkeit8%

“Legt was mehr an Übertragungsrate miserabel”

Buchse/Anschluss/Stecker8%

“Steckerkonfektionierung fast unmöglich”

Preis-Leistungs-Verhältnis7%

“rausgeworfen es geld”

Dicke5%

“Gleichzeitig ist es sehr dünn”

Qualität insgesamt5%

“Müll”

Benutzerfreundlichkeit5%

“Etwas schwer einzustecken”

Geruch4%

“roch nur sehr chemisch nach dem Auspacken”

Haftung/Klebrigkeit3%

“Kleben nicht gut”

Funktionalität insgesamt3%

“didnt work”

Top return reasons

Gesamtgröße29%
Länge16%
Kompatibilität – insgesamt13%
Konnektivität – insgesamt12%
Funktionalität insgesamt11%
Buchse/Anschluss/Stecker3%
Defekt Material/Teile3%
Qualität insgesamt2%
Flexibilität2%
Farbe2%

Common questions

Is lan kabel profitable to sell on Amazon Germany?
The niche generates €790K/yr across 15 tracked products. 90-day search growth is -25.4%. Flapen's verdict: Skip it (39/100).
How competitive is the lan kabel niche?
13 brands and 19 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in lan kabel?
Top complaints mined from reviews: Konnektivität – insgesamt, Datenübertragungsgeschwindigkeit, Buchse/Anschluss/Stecker. The return rate is 1.0%.
When does demand for lan kabel peak?
Demand peaks in Nov; the busiest month runs 1.5× the quietest.
What does it cost to enter the lan kabel niche?
Listings span €2.42–€34.83; the average listing price is €8.52 (sweet spot $15–$100). The average incumbent carries 12,649 reviews — the moat a new listing must climb.