Is Kindle Zubehör profitable to sell on Amazon Germany?

Flapen scores Kindle Zubehör 34 out of 100 on Amazon Germany, a Fail. Shoppers spend €44K a year across 11 tracked products. 2 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew -19.0% in the last 90 days.

How competitive is the Kindle Zubehör niche on Amazon Germany?

9 brands and 13 sellers compete in Kindle Zubehör on Amazon Germany. The top 5 Kindle Zubehör products take 80% of clicks, and the top 5 brands take 85%.

What do buyers complain about in Kindle Zubehör?

Kindle Zubehör buyers on Amazon Germany complain most about Qualität insgesamt, Flexibilität, and Haltbarkeit. An estimated 1.6% of orders come back.

When does demand for Kindle Zubehör peak?

Search demand for Kindle Zubehör on Amazon Germany peaks in Jan–Nov–Dec, and the busiest month runs 2.3× the quietest.

What does it cost to enter the Kindle Zubehör niche?

Kindle Zubehör sells for €10.75 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.50 to €26.82. The average product has 992 reviews, the count a new listing must catch up to.

Kindle Zubehör

Fail

Shoppers spend an estimated $44K a year here, so Kindle Zubehör is a Fail.

Flapen Score: 34
34 / 100Ranks 1,052 of 1,375 Computer & Zubehör niches · −7 vs the category median of 41
Market size: €44K/yr484K searches / yr
90-day growth: -19.0%search demand this quarter
Competition: 80%top-5 click share · 9 brands · 13 sellers

Flapen Score

Kindle Zubehör against its category

The dotted line is the Computer & Zubehör average. Past it, Kindle Zubehör is stronger. Inside it, weaker.

34Fail

This niche Category average

See the method

Market

The Kindle Zubehör market on Amazon at a glance

Shoppers on Amazon Germany searched for Kindle Zubehör 484K times last year and spent an estimated €44K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 484K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €44K a year.

Searches, last 12 months: 484K
Growth, 90 days vs prior 90: -19.0%
Conversion, latest week: 0.9%
Market size, estimated: €44Ka year
Peak month: December2.3× the quietest month
Top search term: kindle zubehör273K searches a year

02 · Price

A sale here is worth €10.75.

Listings sell for €10.75 on average, from €6.50 to €26.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €10.75 that is €1K to €3K a year per listing.

Average price: €10.75under the $15 to $100 sweet spot
Price range: €6.50–€26.82
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #36 within Tablet-Zubehör. It carries 992 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 4.2%
Average rank: #36in Tablet-Zubehör
Average rating: 4.35 starsAmazon Germany average 4.37 stars
Average reviews: 992per listing
Listings tracked: 11

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 7
Successful launches: 2Amazon's first-year sales bar
Average brand age: 21 months

Products

Top Kindle Zubehör products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

11%

Brand 156%
Brand 212%
Brand 37%
Brand 46%
Brand 54%
Brand 64%
Open — no brand owns it (3 brands, 11%)

Demand

Kindle Zubehör search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Kindle Zubehör search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kindle zubehör273K/yr -23.1%0.5% conv.
kindle accessories69K/yr -15.1%0.3% conv.
kindle zubehör deko14K/yr +10.7%0.2% conv.
kindle paperwhite zubehör17K/yr +41.5%0.4% conv.
kindle deko19K/yr -8.4%0.1% conv.
kindle gadgets19K/yr -21.1%0.6% conv.
kindle colorsoft zubehör19K/yr -17.6%0.6% conv.
tolino zubehör12K/yr -10.9%0.1% conv.
kindle decoration7K/yr -13.0%0.1% conv.
kindle inlay6K/yr -37.2%0.6% conv.

Reviews and returns

What reviews say buyers love and hate about Kindle Zubehör

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”

17%of negative reviews mention “Qualität insgesamt”

1.6%of orders come back

“Qualität mangelhaft”

A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Kindle Zubehör questions

Answered from the same tracked data.

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