Is Keystone profitable to sell on Amazon Germany?

Flapen scores Keystone 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €181K a year across 19 tracked products. 1 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -8.0% in the last 90 days.

How competitive is the Keystone niche on Amazon Germany?

9 brands and 113 sellers compete in Keystone on Amazon Germany. The top 5 Keystone products take 66% of clicks, and the top 5 brands take 88%.

What do buyers complain about in Keystone?

Keystone buyers on Amazon Germany complain most about Konnektivität – insgesamt, Funktionalität insgesamt, and Defekt Material/Teile. An estimated 0.8% of orders come back.

When does demand for Keystone peak?

Search demand for Keystone on Amazon Germany peaks in Nov, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Keystone niche?

Keystone sells for €15.89 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €2.07 to €41.80. The average product has 939 reviews, the count a new listing must catch up to.

Keystone

Fail

Demand is soft, at -8.0% this quarter, so Keystone is a Fail.

Flapen Score: 45
45 / 100Top 32% of 1,375 Computer & Zubehör niches · +4 vs the category median of 41
Market size: €181K/yr187K searches / yr
90-day growth: -8.0%search demand this quarter
Competition: 66%top-5 click share · 9 brands · 113 sellers

Flapen Score

Keystone against its category

The dotted line is the Computer & Zubehör average. Past it, Keystone is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Keystone market on Amazon at a glance

Shoppers on Amazon Germany searched for Keystone 187K times last year and spent an estimated €181K. The top 5 brands take 88% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €181K a year.

Searches, last 12 months: 187K
Growth, 90 days vs prior 90: -8.0%
Conversion, latest week: 6.1%
Market size, estimated: €181Ka year
Peak month: November2.0× the quietest month
Top search term: keystone rj4554K searches a year

02 · Price

A sale here is worth €15.89.

Listings sell for €15.89 on average, from €2.07 to €41.80. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €15.89 that is €4K to €8K a year per listing.

Average price: €15.89inside the $15 to $100 sweet spot
Price range: €2.07–€41.80
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 250–500
Revenue per listing a year: €4K–€8K
Returns: 0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #208 within Kabel & Zubehör. It carries 939 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #208in Kabel & Zubehör
Average rating: 4.60 starsAmazon Germany average 4.37 stars
Average reviews: 939per listing
Listings tracked: 19

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 47 months

Products

Top Keystone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

113

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Brand 132%
Brand 222%
Brand 320%
Brand 410%
Brand 55%
Brand 63%
Open — no brand owns it (3 brands, 8%)

Demand

Keystone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Keystone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

keystone rj4554K/yr -3.5%5.7% conv.
keystone46K/yr -12.0%3.2% conv.
keystone modul18K/yr +10.8%3.5% conv.
rj45 buchse18K/yr -11.8%3.6% conv.
keystone cat 717K/yr -15.5%5.2% conv.
rj45 keystone7K/yr -13.1%5.8% conv.
lan buchse7K/yr -28.3%2.4% conv.
cat 7 keystone5K/yr -4.9%5.0% conv.
keystone module4K/yr -15.6%2.0% conv.
keystone modul cat 73K/yr -24.2%3.5% conv.

Reviews and returns

What reviews say buyers love and hate about Keystone

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”

28%of negative reviews mention “Konnektivität – insgesamt”

0.8%of orders come back

“Finger weg, das ist der größte Müll es sind kaum stabile Verbindungen hinzubekommen”

A buyer, on “Konnektivität – insgesamt”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Keystone questions

Answered from the same tracked data.

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