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Ipad Air Tastatur

Fail

Demand is soft, at -34.7% this quarter, so Ipad Air Tastatur is a Fail.

Flapen Score
46
46 / 100
Top 28% of 1,375 Computer & Zubehör niches · +5 vs the category median of 41
Market size
€361K/yr326K searches / yr
90-day growth
-34.7%search demand this quarter
Competition
40%top-5 click share · 17 brands · 132 sellers

Flapen Score

Ipad Air Tastatur against its category

The dotted line is the Computer & Zubehör average. Past it, Ipad Air Tastatur is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Air Tastatur market on Amazon at a glance

Shoppers on Amazon Germany searched for Ipad Air Tastatur 326K times last year and spent an estimated €361K. The top 5 brands take 83% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €361K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-34.7%
Conversion, latest week
1.8%
Market size, estimated
€361Ka year
Peak month
September4.3× the quietest month
Top search term
ipad pro 11 hülle mit tastatur43K searches a year

02 · Price

A sale here is worth €62.23.

Listings sell for €62.23 on average, from €16.79 to €252.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €62.23 that is €6K to €16K a year per listing.

Average price
€62.23inside the $15 to $100 sweet spot
Price range
€16.79–€252.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€6K–€16K
Returns
7.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #84 within Tablet-Zubehör. It carries 635 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#84in Tablet-Zubehör
Average rating
4.22 starsAmazon Germany average 4.37 stars
Average reviews
635per listing
Listings tracked
40

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
30 months

Products

Top Ipad Air Tastatur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

132

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

13%

  • Brand 142%
  • Brand 215%
  • Brand 311%
  • Brand 47%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (11 brands, 13%)

Demand

Ipad Air Tastatur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Ipad Air Tastatur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad pro 11 hülle mit tastatur43K/yr
  • ipad air tastatur 11 zoll28K/yr
  • ipad air 5. generation hülle mit tastatur33K/yr
  • ipad pro 11 tastatur21K/yr
  • ipad air 4. generation hülle mit tastatur27K/yr
  • ipad air 11 m4 hülle mit tastatur3K/yr
  • apple ipad air 11 hülle mit tastatur16K/yr
  • ipad air 5 hülle mit tastatur16K/yr
  • ipad pro tastatur 11 zoll10K/yr
  • tastatur ipad pro 11 zoll9K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Air Tastatur

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Haltbarkeit”
7.7%of orders come back
“Ist einfach abgefallen ohne Grund”
A buyer, on “Haltbarkeit”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ipad Air Tastatur questions

Answered from the same tracked data.