Is hp toner profitable to sell on Amazon Germany?

The niche generates €54K/yr across 29 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +133.2%. Flapen's verdict: Skip it (46/100).

How competitive is the hp toner niche?

6 brands and 244 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in hp toner?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Funktionalität insgesamt, Patronekapazität. The return rate is 0.4%.

When does demand for hp toner peak?

Demand peaks in May–Jun; the busiest month runs 5.8× the quietest.

What does it cost to enter the hp toner niche?

Listings span €10.61–€303.89; the average listing price is €86.47 (sweet spot $15–$100). The average incumbent carries 6,799 reviews — the moat a new listing must climb.

hp toner

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Incredible+133.2%

90-day search growth — must beat 0% to launch

Avg price

Great€86.47

avg listing price — sweet spot $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€10.61–€303.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad6,798.93

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€54K

€54K/yr · 164K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals Trending High Price

According to Flapen's Amazon Germany niche tracking, hp toner is a €54K/yr Amazon Germany market (164K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May–Jun. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

hp toner market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: €86K–€108K; units × avg price
Conversion rate: 0.4%
Avg BSR: #56
Page quality: 0%
Prime: 97%
Sponsored: 97%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

244

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

52%

Top 20: 89%

Open market

HP79%
Amstech8%
Cool Toner8%
inkalfa2%
green gecko2%
Superpage1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 56 weeks — +133.2% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 5.8×

Open Trend

Top hp toner search terms

hp toner39K/yr +83.6%0.5% conv.
hp laserjet toner24K/yr +180.4%0.1% conv.
toner für hp23K/yr +181.3%0.1% conv.
hp laserdrucker toner24K/yr +154.3%0.0% conv.
hp laserjet druckerpatronen23K/yr +171.3%0.1% conv.
hp tonerkartuschen23K/yr +159.7%0.0% conv.
toner hp6K/yr -20.9%2.7% conv.
laserdrucker patronen2K/yr -30.7%1.1% conv.

All search terms

Top hp toner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HP 142A Schwarz Original LaserJet Tonerkartusche LaserJet M110we M110w MFP M140we und MFP M140w

HP€40.574.6★7,253 rev

HP 207A 4er Pack Original Tonerkartuschen (W2210A W2211A W2212A W2213A) Color LaserJet PRO M255 M282 M283

HP€274.284.6★393 rev

HP 117A (W2070A) Original Toner Color Laser schwarz

HP€40.924.5★3,323 rev

117A MFP 179fwg 178nwg Toner: Kompatibel für HP 117A Toner Set für Color Laser MFP 178nwg 150nw 179fnw 178nw 150a 179 178 150 W2070A W2071A W2072A W2073A Drucker Schwarz Cyan Gelb Magenta 4er-Pack

Amstech€41.924.4★1,667 rev

HP 207 LaserJet Original Tonerkartusche für HP Color LaserJet Pro M255 Serie HP Color LaserJet Pro MFP M282 Serie

HP€56.654.7★1,186 rev

Newest

by launch date

219X 219A MFP 3302FDWG Toner: Mit Chip Kompatible Ersatz für HP Color LaserJet Pro MFP 3302FDWG Toner 3302SDWG 3302FDNG 3302FDW 3302SDW 3302FDN 3202DN 3202DW 219 Schwarz Cyan Magenta Gelb 4-Pack

Cool Toner€96.90172 rev

10mo ago

green gecko Original Toner Set - 219A Multipack (CMYK) - kompatibel mit HP Color LaserJet Pro 3202 MFP 3300 3302 mit 500 Blatt A4 Kopierpapier

green gecko€303.8911 rev

10mo ago

207X 207A MFP M283fdw Toner: Mit Chip Kompatibel für HP 207X 207A M255dw für HP Color LaserJet Pro MFP M283fdw Toner Schwarz M282nw M283fdn M283 M282 M255 W2210A W2210X W2211X W2212X W2213X 4-Pack

Cool Toner€64.81214 rev

1y ago

207A 207X MFP M283fdw Toner: Kompatible für HP 207A 207X M255dw Color LaserJet Pro MFP M283fdw Toner Schwarz M282nw M283fdn M255nw W2210A W2211A W2212A W2213A Cyan Gelb Magenta Mit Chip Multipack

inkalfa€61.92599 rev

3y ago

HP 142A Schwarz Original LaserJet Tonerkartusche LaserJet M110we M110w MFP M140we und MFP M140w

HP€40.577,253 rev

4y ago

What buyers say about hp toner

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Super Produkt”

Preis-Leistungs-Verhältnis16%

“Bestes Preis-Leistungsverhältnis”

Gesamtgröße10%

“Passt”

beworben Vs Tatsächliches Produkt10%

“Just right”

Druckqualität6%

“Die Ausdrucke sind klar und gleichmäßig, die Schwarzwerte kräftig – sowohl für Texte als auch einfache Grafiken”

Patrone/Tinte Qualität5%

“Original Toner Gelb für HP Laser 178”

Kompatibilität – insgesamt5%

“Alles kompatibel”

Farbe4%

“gute tinte”

Montage/Installation3%

“Installation war unkompliziert”

Benutzerfreundlichkeit3%

“Super einfach”

What buyers complain about

Preis-Leistungs-Verhältnis18%

“Weggeworfenes Geld”

Funktionalität insgesamt12%

“ergebnislos im Druck.”

Patronekapazität10%

“Nach 15 Blättern Tinte leer”

Kompatibilität – insgesamt10%

“Ungeeignet für Envy 6100e”

Druckqualität7%

“Nie wieder HP Drucker”

Qualität insgesamt6%

“Wer hier beste Qualität will muss eben zum Original greifen”

Farbe4%

“yellow wurden nicht erkannt”

trocken/leerTinte4%

“Kaum Tinte drin”

Patrone/Tinte Qualität3%

“Patrone defekt”

Gesamtgröße3%

“Passt nicht hab falsch bestellt”

Top return reasons

Funktionalität insgesamt24%

Kompatibilität – insgesamt21%

Gesamtgröße21%

Druckqualität5%

Patronekapazität4%

Defekt Material/Teile4%

Tintennachfüllung3%

Farbe3%

Patrone/Tinte Qualität2%

beworben Vs Tatsächliches Produkt2%

Common questions

Is hp toner profitable to sell on Amazon Germany?: The niche generates €54K/yr across 29 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +133.2%. Flapen's verdict: Skip it (46/100).
How competitive is the hp toner niche?: 6 brands and 244 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in hp toner?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Funktionalität insgesamt, Patronekapazität. The return rate is 0.4%.
When does demand for hp toner peak?: Demand peaks in May–Jun; the busiest month runs 5.8× the quietest.
What does it cost to enter the hp toner niche?: Listings span €10.61–€303.89; the average listing price is €86.47 (sweet spot $15–$100). The average incumbent carries 6,799 reviews — the moat a new listing must climb.