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Hp Color Laser Mfp 178nwg

a concentrated shelf (top 5 take 100% of clicks) — Hp Color Laser Mfp 178nwg doesn't clear our bar today.

Flapen Score

42
Skip it

Top 44% of 1,375 Computer & Zubehör niches · +1 vs the category median of 41

Market size 50Growth 52Conversion 43Competition 0Returns 70Price range 34Avg price 66Brand share 0Review moat 34Quality gap 82
This niche Category average · 1,375 niches

Is Hp Color Laser Mfp 178nwg profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hp Color Laser Mfp 178nwg is a €276K/yr Amazon Germany market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.

Hp Color Laser Mfp 178nwg: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +23.4% over the last 90 days and 3.4% of searches end in a purchase.

€276K

revenue / yr

Units sold / yr4K
Search volume / yr+23.4%64K
Conversion rate3.4%
Avg price€125.61

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 104
Top-5 product click share100%
Open market0%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 4 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews3,053

Top Hp Color Laser Mfp 178nwg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

€0€55K€110K€166K€221K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

104

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • HP84%
  • Amstech9%
  • Cool Toner6%
  • Open — no brand owns it (0%)

Hp Color Laser Mfp 178nwg demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume64KCVR3.4%Products4Brands3Top 5 Brands100%OOS Rate0.0%Rating4.2★Reviews3,053Avg BSR#9
5K4KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 3.5×

Top Hp Color Laser Mfp 178nwg search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hp color laser mfp 178nwg50K/yr
  • hp color laser mfp 178nw4K/yr
  • hp mfp 178nwg4K/yr
  • mfp 178nwg3K/yr
  • hp 178nwg3K/yr

What reviews say buyers love and hate about Hp Color Laser Mfp 178nwg

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Druckqualität21%

Wer einen zuverlässigen Laserdrucker sucht, der drucken, kopieren, scannen und faxen kann, wird hier bestens bedient

Qualität insgesamt14%

Bester Toner in Spitzenqualität

Preis-Leistungs-Verhältnis12%

Preis, Leistung super

Montage/Installation9%

Einfache Installation

Gesamtgröße6%

Passt

What buyers complain about

61% of reviews
Druckqualität10%

Drucker macht was er soll / WLAN Einrichtung ist eine Katastrophe / kein AirPrint

Haltbarkeit8%

Walze nach 3 Jahren defekt

Konnektivität – insgesamt8%

Probleme mit WLAN

Funktionalität insgesamt7%

Es gab ständig Probleme

Qualität insgesamt6%

Müll

Hp Color Laser Mfp 178nwg return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
14%
2Druckqualität
13%
3Konnektivität – insgesamt
12%
4Gesamtgröße
10%
5Kompatibilität – insgesamt
10%

Common Hp Color Laser Mfp 178nwg questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hp Color Laser Mfp 178nwg 42/100 on Amazon Germany — Skip it. The niche generates €276K/yr across 4 tracked products. Search demand moved +23.4% over the last 90 days.
Search demand for Hp Color Laser Mfp 178nwg on Amazon Germany peaks in Oct–Nov, where the busiest month runs 3.5× the quietest.