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hp 973x

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 43Growth 8Conversion 98Competition 9Returns 71Price range 36Avg price 74Brand share 0Review moat 64Quality gap 81

Conversion

Incredible16.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good€103.06

avg listing price — sweet spot $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Review moat

Good926.5

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€226K

€226K/yr · 13K searches

Price range

Okay€82.13–€132.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad90%

top-5 click share — a locked-up shelf

Growth

Bad-33.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, hp 973x is a €226K/yr Amazon Germany market (13K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

hp 973x market data

Units sold / yr
3K–3K
avg 250–500/product
Revenue / yr
€258K–€309K
units × avg price
Conversion rate
16.6%
Avg BSR
#966
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
42 months
Avg seller age
205 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

78

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • HP79%
  • Smart Ink9%
  • GREENSKY8%
  • Jettruemedia3%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -33.3% search growth over the last 90 days.
450350Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Top hp 973x search terms

  • hp pagewide pro 477dw patronen4K/yr
  • hp 973x4K/yr
  • 973x2K/yr
  • hp 973x schwarz3K/yr
All search terms

Top hp 973x products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€34K30%€68K45%€102K60%€136K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about hp 973x

What buyers praise and complain about, mined from review topics.

What buyers love

Druckqualität50%

“Drucker funktioniert super”

beworben Vs Tatsächliches Produkt17%

“tut was es soll”

Gesamtgröße17%

“Passen perfekt”

Qualität insgesamt17%

“Super Produkt”

What buyers complain about

Preis-Leistungs-Verhältnis33%

“Leider Geldverschwendung”

Haltbarkeit33%

“Läuft aus”

Kompatibilität – insgesamt33%

“Meine hier gekaufte Originalpatrone wird vom HP Pagewide 477 nicht erkannt / akzeptiert”

Top return reasons

Kompatibilität – insgesamt31%
Funktionalität insgesamt24%
Gesamtgröße15%
Defekt Material/Teile9%
Tintennachfüllung4%
Produktzustand4%
Farbe2%
Qualität insgesamt2%
Druckqualität2%
Messung / Ablesegenauigkeit2%

Common questions

Is hp 973x profitable to sell on Amazon Germany?
The niche generates €226K/yr across 8 tracked products. 90-day search growth is -33.3%. Flapen's verdict: Skip it (43/100).
How competitive is the hp 973x niche?
4 brands and 78 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hp 973x?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Haltbarkeit, Kompatibilität – insgesamt. The return rate is 2.2%.
When does demand for hp 973x peak?
Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the hp 973x niche?
Listings span €82.13–€132.12; the average listing price is €103.06 (sweet spot $15–$100). The average incumbent carries 927 reviews — the moat a new listing must climb.