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58

hp 951xl multipack

Worth a look

Shows demand growing +147.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 57Growth 96Conversion 19Competition 40Returns 62Price range 56Avg price 90Brand share 15Review moat 58Quality gap 88

Growth

Incredible+147.8%

90-day search growth — must beat 0% to launch

Avg price

Great€59.05

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Good1,182.19

avg incumbent reviews — the moat a new listing must climb

Market size

Good€431K

€431K/yr · 477K searches

Price range

Good€14.72–€166.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, hp 951xl multipack is a €431K/yr Amazon Germany market (477K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 58/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

hp 951xl multipack market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
€472K–€591K
units × avg price
Conversion rate
1.5%
Avg BSR
#1,006
Page quality
0%
Prime
95%
Sponsored
52%
Out of stock
16.2%
Avg brand age
33 months
Avg seller age
197 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

123

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

4%

  • HP57%
  • KERFOINK22%
  • Smart Ink7%
  • Glliter5%
  • Miss Deer3%
  • Palmtree2%
  • Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +147.8% search growth over the last 90 days.
70K50KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 5.0×

Top hp 951xl multipack search terms

  • hp 95129K/yr
  • hp 95028K/yr
  • hp 951xl multipack29K/yr
  • hp officejet pro 8620 patronen26K/yr
  • hp 951xl27K/yr
  • hp 950xl26K/yr
  • hp 950 xl25K/yr
  • hp 950 xl/951xl multipack28K/yr
  • hp 8600 pro patronen25K/yr
  • hp officejet pro 8600 druckerpatronen25K/yr
All search terms

Top hp 951xl multipack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€43K20%€86K30%€129K40%€172K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about hp 951xl multipack

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis26%

“Preis Leistung ok”

Qualität insgesamt21%

“Qualität ist super”

Kompatibilität – insgesamt9%

“War tatsächlich kompatibel mit meinem Drucker, alles Bestens”

Gesamtgröße6%

“Alles passt”

Farbe5%

“Auch farbige Grafiken werden zu meiner Zufriedenheit gedruckt”

Benutzerfreundlichkeit5%

“🖨️ Druckleistung”

beworben Vs Tatsächliches Produkt4%

“genau wie beschrieben - alles bestens”

Patrone/Tinte Qualität3%

“Super HP-Patronen”

Funktionalität insgesamt3%

“Es hat sofort wieder funktioniert”

Montage/Installation3%

“Aufgrund der problemlosen Installation”

What buyers complain about

Funktionalität insgesamt30%

“Funktioniert nicht”

Kompatibilität – insgesamt27%

“Hat bei meine Drucker Hp nicht funktioniert immer error Meldung”

Preis-Leistungs-Verhältnis11%

“Wasted money”

Qualität insgesamt9%

“Müllmarke mit Müllprodukten”

Benutzerfreundlichkeit3%

“Unbrauchbar”

Farbe2%

“Gelbe Farbe wird nicht erkannt bitte senden sie mir erneut gelb zu sonst erstatte ich”

Patrone/Tinte Qualität2%

“Tinte läuft aus”

Haltbarkeit2%

“und erst nach drei Monaten eingesetzt.”

Druckqualität2%

“Nür 200 Papier gedruckt”

Defekt Material/Teile2%

“eine davon ist defekt.”

Top return reasons

Funktionalität insgesamt37%
Kompatibilität – insgesamt25%
Gesamtgröße7%
Defekt Material/Teile7%
Patrone/Tinte Qualität4%
Produktzustand3%
Tintennachfüllung3%
beworben Vs Tatsächliches Produkt3%
Farbe2%
Patronekapazität2%

Common questions

Is hp 951xl multipack profitable to sell on Amazon Germany?
The niche generates €431K/yr across 21 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +147.8%. Flapen's verdict: Worth a look (58/100).
How competitive is the hp 951xl multipack niche?
8 brands and 123 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in hp 951xl multipack?
Top complaints mined from reviews: Funktionalität insgesamt, Kompatibilität – insgesamt, Preis-Leistungs-Verhältnis. The return rate is 2.5%.
When does demand for hp 951xl multipack peak?
Demand peaks in May–Jun; the busiest month runs 5.0× the quietest.
What does it cost to enter the hp 951xl multipack niche?
Listings span €14.72–€166.04; the average listing price is €59.05 (sweet spot $15–$100). The average incumbent carries 1,182 reviews — the moat a new listing must climb.