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Hp 951xl Multipack

Hp 951xl Multipack shows demand growing +147.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 4% of 1,375 Computer & Zubehör niches · +17 vs the category median of 41

Market size 57Growth 96Conversion 19Competition 40Returns 62Price range 56Avg price 90Brand share 15Review moat 58Quality gap 88
This niche Category average · 1,375 niches

Is Hp 951xl Multipack profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hp 951xl Multipack is a €431K/yr Amazon Germany market (477K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 58/100.

Hp 951xl Multipack: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +147.8% over the last 90 days and 1.5% of searches end in a purchase.

€431K

revenue / yr

Units sold / yr10K
Search volume / yr+147.8%477K
Conversion rate1.5%
Avg price€59.05

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers8 · 123
Top-5 product click share61%
Open market6%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement52%
New entrants (1y)5· 2 succeeded
Avg rating4.1★
Avg reviews1,182

Top Hp 951xl Multipack products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€43K€86K€129K€172K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

123

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

4%

  • HP57%
  • KERFOINK22%
  • Smart Ink7%
  • Glliter5%
  • Miss Deer3%
  • Palmtree2%
  • Open — no brand owns it (2 brands, 4%)

Hp 951xl Multipack demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume477KCVR1.5%Products21Brands8Top 5 Brands94%OOS Rate16.2%Rating4.1★Reviews1,182Avg BSR#1,006
70K50KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 5.0×

Top Hp 951xl Multipack search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hp 95129K/yr
  • hp 95028K/yr
  • hp 951xl multipack29K/yr
  • hp officejet pro 8620 patronen26K/yr
  • hp 951xl27K/yr
  • hp 950xl26K/yr
  • hp 950 xl25K/yr
  • hp 950 xl/951xl multipack28K/yr
  • hp 8600 pro patronen25K/yr
  • hp officejet pro 8600 druckerpatronen25K/yr

What reviews say buyers love and hate about Hp 951xl Multipack

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Preis-Leistungs-Verhältnis26%

Preis Leistung ok

Qualität insgesamt21%

Qualität ist super

Kompatibilität – insgesamt9%

War tatsächlich kompatibel mit meinem Drucker, alles Bestens

Gesamtgröße6%

Alles passt

Farbe5%

Auch farbige Grafiken werden zu meiner Zufriedenheit gedruckt

What buyers complain about

90% of reviews
Funktionalität insgesamt30%

Funktioniert nicht

Kompatibilität – insgesamt27%

Hat bei meine Drucker Hp nicht funktioniert immer error Meldung

Preis-Leistungs-Verhältnis11%

Wasted money

Qualität insgesamt9%

Müllmarke mit Müllprodukten

Benutzerfreundlichkeit3%

Unbrauchbar

Hp 951xl Multipack return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
37%
2Kompatibilität – insgesamt
25%
3Gesamtgröße
7%
4Defekt Material/Teile
7%
5Patrone/Tinte Qualität
4%

Common Hp 951xl Multipack questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hp 951xl Multipack 58/100 on Amazon Germany — Worth a look. The niche generates €431K/yr across 21 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved +147.8% over the last 90 days.
Search demand for Hp 951xl Multipack on Amazon Germany peaks in May–Jun, where the busiest month runs 5.0× the quietest.