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52

hp 305 xl

Worth a look

Shows low returns (0.4%), but a concentrated shelf (top 5 take 85% of clicks) keeps it on the watch list.

Market size 71Growth 27Conversion 97Competition 12Returns 98Price range 74Avg price 94Brand share 13Review moat 16Quality gap 58

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Conversion

Incredible15.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great€22.71

avg listing price — sweet spot $15–$100

Price range

Good€10.61–€27.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€766K

€766K/yr · 223K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.2%

90-day search growth — must beat 0% to launch

Review moat

Bad20,547.2

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad85%

top-5 click share — a locked-up shelf

According to Flapen's Amazon Germany niche tracking, hp 305 xl is a €766K/yr Amazon Germany market (223K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
30K–40K
avg 4,000–5,000/product
Revenue / yr
€681K–€908K
units × avg price
Launch success
2 of 2 new (360d)
Conversion rate
15.1%
Avg BSR
#138
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
30 months
Avg seller age
206 days

Competition

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

109

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

2%

  • HP78%
  • INFITONER5%
  • VVQV4%
  • BUNTONER4%
  • NewLift3%
  • Neiber3%
  • Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +1.2% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.7×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€77K20%€153K30%€230K40%€306K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super Produkt”

Preis-Leistungs-Verhältnis14%

“Super Preis-Leistung”

beworben Vs Tatsächliches Produkt11%

“alles wie bestellt”

Gesamtgröße10%

“Passt”

Druckqualität9%

“Die Druckqualität ist für Texte und Farbdrucke absolut in Ordnung und nicht von den Originalpatronen zu unterscheiden”

Patrone/Tinte Qualität6%

“Druckerpatrone super”

Farbe4%

“gute tinte”

Druckgeschwindigkeit3%

“Schnelle und problemlose Abwicklung”

Funktionalität insgesamt3%

“Farbpatrone funktioniert”

Kompatibilität – insgesamt2%

“Wobei auf Kompatibilität kann ich mich nicht beschweren, da sie einwandfrei funktioniert haben”

What buyers complain about

Funktionalität insgesamt17%

“ergebnislos im Druck.”

Kompatibilität – insgesamt15%

“Inkompatibel”

Preis-Leistungs-Verhältnis13%

“60 € in die Tonne”

Patronekapazität12%

“Druckerpatrone kaum Tinte”

Druckqualität7%

“Wird von HP drucker nicht erkannt”

Qualität insgesamt4%

“Schlechte Produktqualität allgemein”

trocken/leerTinte3%

“Kaum Tinte drin”

Haltbarkeit3%

“Kaum Langlebigkeit, teilweise schon defekt geliefert”

beworben Vs Tatsächliches Produkt3%

“Täuschend ähnlich”

Patrone/Tinte Qualität3%

“Patrone defekt”

Top return reasons

Funktionalität insgesamt27%
Kompatibilität – insgesamt23%
Gesamtgröße18%
Patronekapazität5%
Tintennachfüllung4%
Druckqualität4%
Patrone/Tinte Qualität4%
Farbe3%
Defekt Material/Teile3%
beworben Vs Tatsächliches Produkt2%

Common questions

Is hp 305 xl profitable to sell on Amazon Germany?
The niche generates €766K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the hp 305 xl niche?
7 brands and 109 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in hp 305 xl?
Top complaints mined from reviews: Funktionalität insgesamt, Kompatibilität – insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.4%.
When does demand for hp 305 xl peak?
Demand peaks in Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the hp 305 xl niche?
Listings span €10.61–€27.80; the average listing price is €22.71 (sweet spot $15–$100). The average incumbent carries 20,547 reviews — the moat a new listing must climb.

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