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54

hp 304 xl

Worth a look

Shows low returns (0.5%), but a deep review moat (15,871 avg reviews) keeps it on the watch list.

Market size 28Growth 86Conversion 63Competition 24Returns 97Price range 86Avg price 92Brand share 31Review moat 19Quality gap 47

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great€21.85

avg listing price — sweet spot $15–$100

Growth

Great+86.6%

90-day search growth — must beat 0% to launch

Price range

Great€13.11–€29.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay€124K

€124K/yr · 103K searches

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad15,871.29

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon Germany niche tracking, hp 304 xl is a €124K/yr Amazon Germany market (103K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 54/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

hp 304 xl market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
€175K–€219K
units × avg price
Conversion rate
5.5%
Avg BSR
#309
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
1.4%
Avg brand age
37 months
Avg seller age
201 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

120

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

  • HP59%
  • VVQV12%
  • CARTRIGO7%
  • Economink5%
  • INFITONER4%
  • INKYEAH3%
  • Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +86.6% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 3.0×

Top hp 304 xl search terms

  • hp 304 xl36K/yr
  • hp 304 xl schwarz27K/yr
  • druckerpatronen kompatibel hp 304 xl schwarz22K/yr
  • 304 xl druckerpatronen7K/yr
  • 304 xl schwarz5K/yr
  • hp 304xl3K/yr
  • hp 304 druckerpatronen xl3K/yr
All search terms

Top hp 304 xl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€12K20%€25K30%€37K40%€50K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about hp 304 xl

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“super Produkt”

Preis-Leistungs-Verhältnis18%

“Preisleistung super”

Gesamtgröße11%

“Passt”

Druckqualität11%

“Super Druckerpatronen hat mein Drucker HP Deskjet 2630 gleich erkannt und konnte gleich anfangen zu drucken”

beworben Vs Tatsächliches Produkt6%

“Produkt wie beschrieben, Kaufempfehlung”

Patrone/Tinte Qualität6%

“Super Patronen”

Farbe6%

“tinte”

Kompatibilität – insgesamt5%

“Voll kompatibel mit HP DeskJet”

Druckgeschwindigkeit3%

“Abwicklung und Qualität der Druckerpatronen”

Haltbarkeit2%

“Gute Langlebigkeit”

What buyers complain about

Funktionalität insgesamt17%

“Funktioniert nicht”

Kompatibilität – insgesamt10%

“Absolut nicht kompatibel”

Patronekapazität10%

“HP Tinten sind sehr teuer”

Preis-Leistungs-Verhältnis9%

“50% Ausfall”

Druckqualität8%

“Schlechte Qualität gefühlt 5 mal gedruckt”

Qualität insgesamt6%

“Müll”

Farbe6%

“Die gelbe Farbe kommt nicht”

trocken/leerTinte5%

“Druckertinte verschmiert”

Patrone/Tinte Qualität3%

“Diese Patronen hat mein Drucker nicht erkannt”

Anzeigefarben3%

“farbig funktioniert nicht”

Top return reasons

Funktionalität insgesamt25%
Kompatibilität – insgesamt25%
Gesamtgröße18%
Tintennachfüllung5%
Druckqualität5%
Patrone/Tinte Qualität4%
beworben Vs Tatsächliches Produkt3%
Patronekapazität3%
Defekt Material/Teile3%
Farbe2%

Common questions

Is hp 304 xl profitable to sell on Amazon Germany?
The niche generates €124K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +86.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the hp 304 xl niche?
11 brands and 120 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in hp 304 xl?
Top complaints mined from reviews: Funktionalität insgesamt, Kompatibilität – insgesamt, Patronekapazität. The return rate is 0.5%.
When does demand for hp 304 xl peak?
Demand peaks in May–Jun; the busiest month runs 3.0× the quietest.
What does it cost to enter the hp 304 xl niche?
Listings span €13.11–€29.99; the average listing price is €21.85 (sweet spot $15–$100). The average incumbent carries 15,871 reviews — the moat a new listing must climb.