Skip to content

Hp 304 Xl

Hp 304 Xl shows low returns (0.5%), but a deep review moat (15,871 avg reviews) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 9% of 1,375 Computer & Zubehör niches · +13 vs the category median of 41

Market size 28Growth 86Conversion 63Competition 24Returns 97Price range 86Avg price 92Brand share 31Review moat 19Quality gap 47
This niche Category average · 1,375 niches

Is Hp 304 Xl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hp 304 Xl is a €124K/yr Amazon Germany market (103K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 54/100.

Hp 304 Xl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +86.6% over the last 90 days and 5.5% of searches end in a purchase.

€124K

revenue / yr

Units sold / yr10K
Search volume / yr+86.6%103K
Conversion rate5.5%
Avg price€21.85

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers11 · 120
Top-5 product click share71%
Open market14%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement100%
New entrants (1y)2· 2 succeeded
Avg rating4.5★
Avg reviews15,871

Top Hp 304 Xl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

€0€12K€25K€37K€50K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

120

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

  • HP59%
  • VVQV12%
  • CARTRIGO7%
  • Economink5%
  • INFITONER4%
  • INKYEAH3%
  • Open — no brand owns it (5 brands, 11%)

Hp 304 Xl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume103KCVR5.5%Products14Brands11Top 5 Brands86%OOS Rate1.4%Rating4.5★Reviews15,871Avg BSR#309
13K8KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 3.0×

Top Hp 304 Xl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hp 304 xl36K/yr
  • hp 304 xl schwarz27K/yr
  • druckerpatronen kompatibel hp 304 xl schwarz22K/yr
  • 304 xl druckerpatronen7K/yr
  • 304 xl schwarz5K/yr
  • hp 304xl3K/yr
  • hp 304 druckerpatronen xl3K/yr

What reviews say buyers love and hate about Hp 304 Xl

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Qualität insgesamt21%

super Produkt

Preis-Leistungs-Verhältnis18%

Preisleistung super

Gesamtgröße11%

Passt

Druckqualität11%

Super Druckerpatronen hat mein Drucker HP Deskjet 2630 gleich erkannt und konnte gleich anfangen zu drucken

beworben Vs Tatsächliches Produkt6%

Produkt wie beschrieben, Kaufempfehlung

What buyers complain about

77% of reviews
Funktionalität insgesamt17%

Funktioniert nicht

Kompatibilität – insgesamt10%

Absolut nicht kompatibel

Patronekapazität10%

HP Tinten sind sehr teuer

Preis-Leistungs-Verhältnis9%

50% Ausfall

Druckqualität8%

Schlechte Qualität gefühlt 5 mal gedruckt

Hp 304 Xl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
25%
2Kompatibilität – insgesamt
25%
3Gesamtgröße
18%
4Tintennachfüllung
5%
5Druckqualität
5%

Common Hp 304 Xl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hp 304 Xl 54/100 on Amazon Germany — Worth a look. The niche generates €124K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +86.6% over the last 90 days.
Search demand for Hp 304 Xl on Amazon Germany peaks in May–Jun, where the busiest month runs 3.0× the quietest.