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53

hp 301 xl

Worth a look

Shows low returns (0.8%), but a small market ($58K/yr) keeps it on the watch list.

Market size 14Growth 77Conversion 63Competition 32Returns 96Price range 95Avg price 95Brand share 25Review moat 20Quality gap 57

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible€24.18

avg listing price — sweet spot $15–$100

Price range

Incredible€15.30–€37.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+64.0%

90-day search growth — must beat 0% to launch

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad90%

top-5 brand share — brand-locked demand

Review moat

Bad13,861.87

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€58K

€58K/yr · 43K searches

According to Flapen's Amazon Germany niche tracking, hp 301 xl is a €58K/yr Amazon Germany market (43K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May. Verdict: Worth a look — 53/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

hp 301 xl market data

Units sold / yr
4K–5K
avg 250–500/product
Revenue / yr
€97K–€121K
units × avg price
Conversion rate
5.5%
Avg BSR
#384
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
1.9%
Avg brand age
40 months
Avg seller age
205 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

114

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

10%

  • HP49%
  • INKYEAH13%
  • VVQV11%
  • Economink9%
  • COLORETTO4%
  • GREENSKY4%
  • Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +64.0% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 2.0×

Top hp 301 xl search terms

  • hp 301 xl31K/yr
  • 301 xl druckerpatronen6K/yr
  • hp 301 xl schwarz4K/yr
  • hp 301 druckerpatronen xl2K/yr
All search terms

Top hp 301 xl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€6K20%€12K30%€17K40%€23K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about hp 301 xl

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Super Produkt”

Preis-Leistungs-Verhältnis17%

“Super Preis-Leistung”

Gesamtgröße12%

“Passt”

Druckqualität10%

“Super Alternative zu den teuren HP Patronen, alles lief sehr simpel, eingesetzte, erkannt und schon ging das drucken los”

beworben Vs Tatsächliches Produkt7%

“Alles Bestens wie beschrieben”

Patrone/Tinte Qualität5%

“Super Patronen”

Kompatibilität – insgesamt4%

“swiss toner 301XL 301 XL Patronen Kompatibel für HP 301 Druckerpatronen Multipack Schwarz”

Farbe4%

“Farbe”

Montage/Installation2%

“Sehr einfache Installation”

Funktionalität insgesamt2%

“Der Drucker läuft 🤪 Sehr gut”

What buyers complain about

Preis-Leistungs-Verhältnis16%

“Schade ums Geld”

Funktionalität insgesamt16%

“Funktioniert nicht”

Kompatibilität – insgesamt15%

“Funktioniert nicht in einem HP Drucker, obwohl die Artikelnummer 301 übereinstimmt”

Farbe8%

“BLAU IST ALLE”

Druckqualität7%

“Im November gekauft, zweimal etwa 10 Seiten Text gedruckt und die Farbe schwarz ist bereits leer”

Haltbarkeit5%

“Defekt nach 1 Monat”

Qualität insgesamt5%

“Schlechte Qualität”

Patronekapazität4%

“Die aktuellen Original HP Patronen in meinem HP Deskjet 2540 sind nahezu leer”

trocken/leerTinte3%

“Ich habe das Gefühl, dass die Patronen nur noch für die Hälfte an Drucken ausreichen”

Benutzerfreundlichkeit3%

“Ich kann so nicht drucken”

Top return reasons

Funktionalität insgesamt31%
Kompatibilität – insgesamt24%
Gesamtgröße18%
Tintennachfüllung4%
Defekt Material/Teile4%
Patronekapazität3%
Farbe3%
Patrone/Tinte Qualität3%
beworben Vs Tatsächliches Produkt3%
Druckqualität2%

Common questions

Is hp 301 xl profitable to sell on Amazon Germany?
The niche generates €58K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +64.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the hp 301 xl niche?
10 brands and 114 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in hp 301 xl?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Funktionalität insgesamt, Kompatibilität – insgesamt. The return rate is 0.8%.
When does demand for hp 301 xl peak?
Demand peaks in May; the busiest month runs 2.0× the quietest.
What does it cost to enter the hp 301 xl niche?
Listings span €15.30–€37.96; the average listing price is €24.18 (sweet spot $15–$100). The average incumbent carries 13,862 reviews — the moat a new listing must climb.