- Flapen Score
- 41 / 100Ranks 668 of 1,375 Computer & Zubehör niches · on the category median41
- Market size
- €508K/yr552K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 41%top-5 click share · 9 brands · 567 sellers
Flapen Score
Hdd against its category
The dotted line is the Computer & Zubehör average. Past it, Hdd is stronger. Inside it, weaker.
Market
The Hdd market on Amazon at a glance
Shoppers on Amazon Germany searched for Hdd 552K times last year and spent an estimated €508K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 552K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €508K a year.
- Searches, last 12 months
- 552K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 0.7%
- Market size, estimated
- €508Ka year
- Peak month
- November2.7× the quietest month
- Top search term
- festplatte intern131K searches a year
02 · Price
A sale here is worth €125.99.
Listings sell for €125.99 on average, from €25.38 to €359.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €125.99 that is €0 to €13K a year per listing.
- Average price
- €125.99above the $15 to $100 sweet spot
- Price range
- €25.38–€359.52
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€13K
- Returns
- 1.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #19 within Datenspeicher. It carries 42,303 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 92%
- Out of stock, average day
- 3.9%
- Average rank
- #19in Datenspeicher
- Average rating
- 4.49 starsAmazon Germany average 4.37 stars
- Average reviews
- 42,303per listing
- Listings tracked
- 38
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Hdd products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Seagate IronWolf 4TB NAS Interne Festplatte HDD 3.5 Zoll 5400 U/Min CMR 64 MB Cache SATA 6GB/s silber inkl. Data Rescue Service (ST4000VNZ06)
- Price
- €112.61
- Rating
- 4.6/5
- Reviews
- 7,084
- Age
- 1y ago

Seagate BarraCuda 2TB Interne Festplatte HDD 3.5 Zoll 7200 U/Min 256 MB Cache SATA 6GB/s silber inkl. Data Rescue Service (ST2000DMZ08)
- Price
- €60.95
- Rating
- 4.6/5
- Reviews
- 104,694
- Age
- 7y ago

Western Digital AV-GP 1TB Interne Festplatte WD10EURX 3 5 Zoll HDD SATA 6Gb/s 64 MB
- Price
- €35.42
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 4y ago

Seagate BarraCuda 8TB Interne Festplatte HDD 3.5 Zoll 5400 U/Min 256 MB Cache SATA 6GB/s silber inkl. Data Rescue Service (ST8000DMZ04)
- Price
- €143.43
- Rating
- 4.6/5
- Reviews
- 104,698
- Age
- 1y ago

Seagate Portable Drive 4TB tragbare externe Festplatte 2.5 Zoll USB 3.0 inkl. Datenrettungsdienst (STGX4000400)
- Price
- €101.58
- Rating
- 4.6/5
- Reviews
- 264,383
- Age
- 8y ago
Trending
estimated 90-day click momentum
WD Red Plus 4 TB NAS Interne Festplatte 3 5 Zoll - 5400 U/Min SATA 6 Gb/s CMR 256MB Cache
- Price
- €106.13
- Rating
- 4.6/5
- Reviews
- 2,623
- Age
- 6mo ago

Seagate One Touch 4TB tragbare externe Festplatte Hardwareverschlusselung mit Kennwortzugriff PC Notebook & Mac Xbox One & Series PS4 PS5 USB 3.0 Space Gray Rescue Service STKZ4000404
- Price
- €99.17
- Rating
- 4.5/5
- Reviews
- 3,785
- Age
- 4y ago

Seagate Expansion Desktop 16TB Externe Festplatte 3.5 Zoll USB 3.0 PC & Notebook inkl. Data Rescue Service (STKP16000400)
- Price
- €263.23
- Rating
- 4.4/5
- Reviews
- 18,419
- Age
- 6y ago

Western Digital AV-GP 1TB Interne Festplatte WD10EURX 3 5 Zoll HDD SATA 6Gb/s 64 MB
- Price
- €35.42
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 4y ago

Intenso 4 TB externe Festplatte 2 5 Zoll Memory Case USB 3.2 Gen 1x1 externe HDD 85 MB/s Lesen 75 MB/s Schreiben für Windows und macOS LED Statusanzeige schwarz
- Price
- €98.05
- Rating
- 4.6/5
- Reviews
- 21,640
- Age
- 9y ago
Newest
by launch date
WD Red Plus 4 TB NAS Interne Festplatte 3 5 Zoll - 5400 U/Min SATA 6 Gb/s CMR 256MB Cache
- Price
- €106.13
- Rating
- 4.6/5
- Reviews
- 2,623
- Age
- 6mo ago

WD Elements AE 4 TB Tragbare Externe Festplatte SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play-Erweiterung Formatiert für Windows Schwarz
- Price
- €100.36
- Rating
- 4.6/5
- Reviews
- 297,053
- Age
- 11mo ago

Seagate IronWolf 4TB NAS Interne Festplatte HDD 3.5 Zoll 5400 U/Min CMR 64 MB Cache SATA 6GB/s silber inkl. Data Rescue Service (ST4000VNZ06)
- Price
- €112.61
- Rating
- 4.6/5
- Reviews
- 7,084
- Age
- 1y ago

Seagate BarraCuda 8TB Interne Festplatte HDD 3.5 Zoll 5400 U/Min 256 MB Cache SATA 6GB/s silber inkl. Data Rescue Service (ST8000DMZ04)
- Price
- €143.43
- Rating
- 4.6/5
- Reviews
- 104,698
- Age
- 1y ago

Seagate IronWolf 8TB NAS Interne Festplatte HDD 3.5 Zoll 5400 U/Min 256 MB Cache SATA 6 Gb/s silber inkl. Data Rescue Service (ST8000VNZ02)
- Price
- €185.18
- Rating
- 4.6/5
- Reviews
- 7,084
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
567
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 82%
Open market
3%
- Seagate72%
- Western Digital12%
- WD6%
- Intenso3%
- TOSHIBA3%
- KingSpec2%
- Open — no brand owns it (3 brands, 3%)
Demand
Hdd search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.7×
Search terms
Top Hdd search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- festplatte intern131K/yr
- interne festplatten57K/yr
- festplatte 4tb38K/yr
- seagate35K/yr
- interne festplatte31K/yr
- 4tb24K/yr
- internal hard drives16K/yr
- hdd intern13K/yr
- sata hdd15K/yr
- 3 5 zoll festplatte13K/yr
Reviews and returns
What reviews say buyers love and hate about Hdd
We read the reviews and the return reasons for every product selling here.
“Festplatte nach 9 Monaten defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hdd questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








