- Flapen Score
- 46 / 100Top 28% of 1,375 Computer & Zubehör niches · +5 vs the category median of 4146
- Market size
- €4.8M/yr2.0M searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 71%top-5 click share · 2 brands · 192 sellers
Flapen Score
Fritzbox against its category
The dotted line is the Computer & Zubehör average. Past it, Fritzbox is stronger. Inside it, weaker.
Market
The Fritzbox market on Amazon at a glance
Shoppers on Amazon Germany searched for Fritzbox 2.0M times last year and spent an estimated €4.8M. All 2 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €4.8M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 2.0%
- Market size, estimated
- €4.8Ma year
- Peak month
- November2.5× the quietest month
- Top search term
- fritzbox1.4M searches a year
02 · Price
A sale here is worth €118.52.
Listings sell for €118.52 on average, from €17.71 to €251.36. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At €118.52 that is €237K to €296K a year per listing.
- Average price
- €118.52above the $15 to $100 sweet spot
- Price range
- €17.71–€251.36
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- €237K–€296K
- Returns
- 1.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Netzwerk. It carries 4,933 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 24%
- Out of stock, average day
- 0.0%
- Average rank
- #17in Netzwerk
- Average rating
- 4.39 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,933per listing
- Listings tracked
- 17
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Fritzbox products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FRITZ!Box 7530 AX | DSL-Router | Wi-Fi 6 bis zu 2.400MBit/s | intelligentes WLAN Mesh | höchster Sicherheitsstandard | Smart Home & Telefonie Zentrale | einfache Einrichtung | Made in Europe
- Price
- €117.45
- Rating
- 4.6/5
- Reviews
- 8,928
- Age
- 5y ago

FRITZ!Box 7690 (Wi-Fi 7 DSL-Router mit 5.760 MBit/s (5GHz) & 1.376 MBit/s (2 4 GHz) bis zu 300 MBit/s mit VDSL-Supervectoring und ADSL2+ WLAN Mesh DECT-Basis deutschsprachige Version)
- Price
- €194.22
- Rating
- 4.5/5
- Reviews
- 2,476
- Age
- 2y ago

AVM FRITZ!Box 7530 WLAN AC+N Router (DSL/VDSL 866 MBit/s (5GHz) & 400 MBit/s (2 4 GHz) bis zu 300 MBit/s mit VDSL-Supervectoring 35b WLAN Mesh DECT-Basis Media Server Rot Weiß) (Generalüberholt)
- Price
- €58.87
- Rating
- 4.1/5
- Reviews
- 555
- Age
- 3y ago

FRITZ!Box 5690 Pro (Wi-Fi 7 Premium DSL- und Glasfaser-Router mit Triband (2 4 GHz 5 GHz 6 GHz) bis zu 18 5 GBit/s für Glasfaser & DSL-Anschlüsse WLAN Mesh DECT-Basis deutschsprachige Version)
- Price
- €251.36
- Rating
- 4.6/5
- Reviews
- 2,024
- Age
- 2y ago

AVM Fritz!Box 7590 High-End WLAN AC + N Router (VDSL-/ADSL 4x4 MU-MIMO mit 1.733 (5 GHz) und 800 MBit/s (2.4 GHz) DECT-Basis Media Server) (Generalüberholt)
- Price
- €87.86
- Rating
- 4.0/5
- Reviews
- 1,157
- Age
- 7y ago
Trending
estimated 90-day click momentum
FRITZ!Box 4630 | Modem-Router | Einsatz am Glasfaser- Kabel- oder DSL-Modem | Wi-Fi 7 mit bis zu 3.568MBit/s | WLAN Mesh | höchster Sicherheitsstandard | schnelle Einrichtung | Made in Europe
- Price
- €126.94
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 5mo ago

AVM FRITZ!Box 7490 WLAN AC + N Router (VDSL/ADSL 1.300 Mbit/s (5 GHz) 450 Mbit/s (2 4 GHz) DECT-Basis Media Server) Schwarz - Sunrise Edition (Generalüberholt)
- Price
- €31.78
- Rating
- 4.2/5
- Reviews
- 3,458
- Age
- 5mo ago

AVM Fritz!Box 7590 High-End WLAN AC + N Router (VDSL-/ADSL 4x4 MU-MIMO mit 1.733 (5 GHz) und 800 MBit/s (2.4 GHz) DECT-Basis Media Server) (Generalüberholt)
- Price
- €87.86
- Rating
- 4.0/5
- Reviews
- 1,157
- Age
- 7y ago

AVM FRITZ!Box 7530 WLAN AC+N Router (DSL/VDSL 866 MBit/s (5GHz) & 400 MBit/s (2 4 GHz) bis zu 300 MBit/s mit VDSL-Supervectoring 35b WLAN Mesh DECT-Basis Media Server Rot Weiß) (Generalüberholt)
- Price
- €58.87
- Rating
- 4.1/5
- Reviews
- 555
- Age
- 3y ago

AVM FRITZBox 7530 AX WI-FI 6 Router (DSL/VDSL 1.800MBit/s (5GHz) & 600MBit/s (2 4 GHz) bis zu 300MBit/s mit VDSL-Supervectoring 35b WLAN Mesh DECT-Basis) (Generalüberholt)
- Price
- €119.09
- Rating
- 4.0/5
- Reviews
- 169
- Age
- 2y ago
Newest
by launch date
FRITZ!Box 4630 | Modem-Router | Einsatz am Glasfaser- Kabel- oder DSL-Modem | Wi-Fi 7 mit bis zu 3.568MBit/s | WLAN Mesh | höchster Sicherheitsstandard | schnelle Einrichtung | Made in Europe
- Price
- €126.94
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 5mo ago

AVM FRITZ!Box 7490 WLAN AC + N Router (VDSL/ADSL 1.300 Mbit/s (5 GHz) 450 Mbit/s (2 4 GHz) DECT-Basis Media Server) Schwarz - Sunrise Edition (Generalüberholt)
- Price
- €31.78
- Rating
- 4.2/5
- Reviews
- 3,458
- Age
- 5mo ago

AVM FRITZ!Box 7530 WLAN AC+N Router (DSL/VDSL 866 MBit/s (5GHz) & 400 MBit/s (2 4 GHz) bis zu 300 MBit/s mit VDSL-t Schwarz) (Generalüberholt)
- Price
- €65.50
- Rating
- 4.1/5
- Reviews
- 555
- Age
- 11mo ago

FRITZ!Box 5690 Pro (Wi-Fi 7 Premium DSL- und Glasfaser-Router mit Triband (2 4 GHz 5 GHz 6 GHz) bis zu 18 5 GBit/s für Glasfaser & DSL-Anschlüsse WLAN Mesh DECT-Basis deutschsprachige Version)
- Price
- €251.36
- Rating
- 4.6/5
- Reviews
- 2,024
- Age
- 2y ago

FRITZ!Box 7690 (Wi-Fi 7 DSL-Router mit 5.760 MBit/s (5GHz) & 1.376 MBit/s (2 4 GHz) bis zu 300 MBit/s mit VDSL-Supervectoring und ADSL2+ WLAN Mesh DECT-Basis deutschsprachige Version)
- Price
- €194.22
- Rating
- 4.5/5
- Reviews
- 2,476
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
192
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- FRITZ!99%
- FRITZ1%
- Open — no brand owns it (0%)
Demand
Fritzbox search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.5×
Search terms
Top Fritzbox search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fritzbox1.4M/yr
- fritz box228K/yr
- router fritzbox78K/yr
- fritz!box35K/yr
- fritzbox router36K/yr
- fritzbox dsl31K/yr
- fritzbox 763013K/yr
- fritzbox 752024K/yr
- fritz router25K/yr
- avm fritzbox27K/yr
Reviews and returns
What reviews say buyers love and hate about Fritzbox
We read the reviews and the return reasons for every product selling here.
“DSL Problem”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fritzbox questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








