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Firewall

weak search conversion (0.3%) — Firewall doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 796 of 1,375 Computer & Zubehör niches · −2 vs the category median of 41

Market size 24Growth 12Conversion 4Competition 77Returns 46Price range 14Avg price 41Brand share 57Review moat 94Quality gap 40
This niche Category average · 1,375 niches

Is Firewall profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Firewall is a €96K/yr Amazon Germany market (120K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Firewall: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.9% over the last 90 days and 0.3% of searches end in a purchase.

€96K

revenue / yr

Units sold / yr750
Search volume / yr-25.9%120K
Conversion rate0.3%
Avg price€235.49

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers17 · 168
Top-5 product click share38%
Open market29%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement74%
New entrants (1y)15· 4 succeeded
Avg rating4.5★
Avg reviews121

Top Firewall products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

€0€3K€6K€9K€12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

168

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

24%

  • CWWK22%
  • Sharevdi21%
  • Glovary13%
  • TP-Link9%
  • MNBOXCONET6%
  • GL.iNet5%

Firewall demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume120KCVR0.3%Products47Brands17Top 5 Brands71%OOS Rate27.3%Rating4.5★Reviews121Avg BSR#391
4K3KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Top Firewall search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • firewall40K/yr
  • opnsense17K/yr
  • firewall appliance9K/yr
  • pfsense12K/yr
  • firewall mini pc6K/yr
  • opnsense hardware7K/yr
  • hardware firewall6K/yr
  • opensense4K/yr
  • n100 firewall3K/yr
  • opnsense firewall3K/yr

What reviews say buyers love and hate about Firewall

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Montage/Installation19%

ließ sich problemlos installieren,

Konnektivität – insgesamt16%

Leistungsstarkes Gateway mit Profi-Funktionen – ideal für UniFi-Umgebungen

Qualität insgesamt13%

Für eine kleine Firma - top in Ordnung in gewohnter Ubiquity / Unifi Qualität

Preis-Leistungs-Verhältnis8%

Top Features zum fairen Preis

Benutzerfreundlichkeit7%

aber benutzerfreundlicher zugänglich gemacht werden

What buyers complain about

76% of reviews
Qualität insgesamt18%

Ein de facto EoL Produkt

Haltbarkeit14%

Allerdings ist es nach ein paar Monaten Betrieb einfach ausgefallen

Anleitung/Benutzerhandbuch/Fehlerbehebung12%

Die technische Dokumentation ist unübersichtlich bzw. spärlich

Kompatibilität – insgesamt10%

DS lite ipv6 unterstützung mangelhaft

Konnektivität – insgesamt8%

da ist das Netzwerk öfters abgeschmiert

Firewall return rate & reasons

Why buyers send it back, as a share of all return requests.

3.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Konnektivität – insgesamt
32%
2Funktionalität insgesamt
22%
3Kompatibilität – insgesamt
17%
4Ständiger Neustart oder Neustart
5%
5Defekt Material/Teile
4%

Common Firewall questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Firewall 39/100 on Amazon Germany — Skip it. The niche generates €96K/yr across 47 tracked products. 4 of 15 products launched in the last 360 days are still selling. Search demand moved -25.9% over the last 90 days.
Search demand for Firewall on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.0× the quietest.