Firewall

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €96K a year.

Searches, last 12 months

120K

Growth, 90 days vs prior 90

-25.9%

Conversion, latest week

0.3%

Market size, estimated

€96Ka year

Peak month

November2.0× the quietest month

Top search term

firewall40K searches a year

Listings sell for €235.49 on average, from €42.44 to €443.17. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €235.49 that is €0 to €24K a year per listing.

Average price

€235.49above the $15 to $100 sweet spot

Price range

€42.44–€443.17

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

€0–€24K

Returns

3.3%of orders · Amazon Germany median 1.1%

74% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 27.3% of listings are out of stock. The average listing ranks #391 within Desktop-PCs. It carries 121 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

79%

Out of stock, average day

27.3%

Average rank

#391in Desktop-PCs

Average rating

4.51 starsAmazon Germany average 4.37 stars

Average reviews

121per listing

Listings tracked

47

15 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

4Amazon's first-year sales bar

Average brand age

42 months