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Externe Ssd

Maybe

Shoppers spend an estimated $2.0M a year here. But the average product has 42,137 reviews to catch up to, so Externe Ssd is a Maybe.

Flapen Score
52
52 / 100
Top 13% of 1,375 Computer & Zubehör niches · +11 vs the category median of 41
Market size
€2.0M/yr2.0M searches / yr
90-day growth
-20.0%search demand this quarter
Competition
41%top-5 click share · 12 brands · 485 sellers

Flapen Score

Externe Ssd against its category

The dotted line is the Computer & Zubehör average. Past it, Externe Ssd is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Externe Ssd market on Amazon at a glance

Shoppers on Amazon Germany searched for Externe Ssd 2.0M times last year and spent an estimated €2.0M. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.0M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
1.3%
Market size, estimated
€2.0Ma year
Peak month
November2.3× the quietest month
Top search term
ssd festplatte extern371K searches a year

02 · Price

A sale here is worth €80.18.

Listings sell for €80.18 on average, from €25.47 to €164.23. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At €80.18 that is €80K to €100K a year per listing.

Average price
€80.18inside the $15 to $100 sweet spot
Price range
€25.47–€164.23
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
€80K–€100K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #10 within Datenspeicher. It carries 42,137 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#10in Datenspeicher
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
42,137per listing
Listings tracked
32

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
47 months

Products

Top Externe Ssd products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

485

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

17%

  • Brand 131%
  • Brand 219%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (6 brands, 17%)

Demand

Externe Ssd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Externe Ssd search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ssd festplatte extern371K/yr
  • externe ssd378K/yr
  • externe festplatte ssd162K/yr
  • ssd extern158K/yr
  • ssd 1tb extern98K/yr
  • portable ssd90K/yr
  • externe ssd 2tb81K/yr
  • external ssd63K/yr
  • externe festplatte 1tb ssd57K/yr
  • ssd externe festplatte71K/yr

Reviews and returns

What reviews say buyers love and hate about Externe Ssd

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Haltbarkeit”
1.4%of orders come back
“Defekt nach 11 Monaten”
A buyer, on “Haltbarkeit”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Externe Ssd questions

Answered from the same tracked data.