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Externe Festplatte 8tb

Fail

The average product has 52,598 reviews to catch up to, so Externe Festplatte 8tb is a Fail.

Flapen Score
36
36 / 100
Ranks 948 of 1,375 Computer & Zubehör niches · −5 vs the category median of 41
Market size
€448K/yr249K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
50%top-5 click share · 8 brands · 317 sellers

Flapen Score

Externe Festplatte 8tb against its category

The dotted line is the Computer & Zubehör average. Past it, Externe Festplatte 8tb is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Externe Festplatte 8tb market on Amazon at a glance

Shoppers on Amazon Germany searched for Externe Festplatte 8tb 249K times last year and spent an estimated €448K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €448K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
0.9%
Market size, estimated
€448Ka year
Peak month
November2.3× the quietest month
Top search term
externe festplatte 8tb111K searches a year

02 · Price

A sale here is worth €189.48.

Listings sell for €189.48 on average, from €104.17 to €532.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €189.48 that is €19K to €47K a year per listing.

Average price
€189.48above the $15 to $100 sweet spot
Price range
€104.17–€532.37
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€19K–€47K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #20 within Datenspeicher. It carries 52,598 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
93%
Out of stock, average day
4.1%
Average rank
#20in Datenspeicher
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
52,598per listing
Listings tracked
27

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Externe Festplatte 8tb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

317

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

2%

  • Brand 143%
  • Brand 227%
  • Brand 317%
  • Brand 47%
  • Brand 54%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Externe Festplatte 8tb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.3×

Search terms

Top Externe Festplatte 8tb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • externe festplatte 8tb111K/yr
  • 8tb externe festplatte28K/yr
  • festplatte extern 8tb20K/yr
  • externe festplatte 10tb17K/yr
  • 10tb externe festplatte11K/yr
  • 8 tb externe festplatte11K/yr
  • usb festplatte 8tb8K/yr
  • externe festplatte 3 5 zoll8K/yr
  • 10 tb externe festplatte8K/yr
  • festplatte extern 10tb8K/yr

Reviews and returns

What reviews say buyers love and hate about Externe Festplatte 8tb

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Speicherkapazität”
17%of negative reviews mention “Haltbarkeit”
1.9%of orders come back
“Haltbarkeit zweifelhaft”
A buyer, on “Haltbarkeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Externe Festplatte 8tb questions

Answered from the same tracked data.