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Externe Festplatte 6tb

Fail

The top 5 brands take 100% of clicks, so Externe Festplatte 6tb is a Fail.

Flapen Score
23
23 / 100
Ranks 1,344 of 1,375 Computer & Zubehör niches · −18 vs the category median of 41
Market size
€39K/yr57K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
73%top-5 click share · 4 brands · 229 sellers

Flapen Score

Externe Festplatte 6tb against its category

The dotted line is the Computer & Zubehör average. Past it, Externe Festplatte 6tb is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Externe Festplatte 6tb market on Amazon at a glance

Shoppers on Amazon Germany searched for Externe Festplatte 6tb 57K times last year and spent an estimated €39K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
0.5%
Market size, estimated
€39Ka year
Peak month
November2.3× the quietest month
Top search term
externe festplatte 6tb20K searches a year

02 · Price

A sale here is worth €123.61.

Listings sell for €123.61 on average, from €104.17 to €161.76. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €123.61 that is €12K to €31K a year per listing.

Average price
€123.61above the $15 to $100 sweet spot
Price range
€104.17–€161.76
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€12K–€31K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Datenspeicher. It carries 101,402 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Datenspeicher
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
101,402per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Externe Festplatte 6tb products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

€0€4K€8K€12K€16K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

229

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

0%

  • WD52%
  • Seagate20%
  • Western Digital16%
  • Intenso12%
  • Open — no brand owns it (0%)

Demand

Externe Festplatte 6tb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.3×

Search terms

Top Externe Festplatte 6tb search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • externe festplatte 6tb20K/yr
  • 6tb externe festplatte14K/yr
  • 6 tb externe festplatte5K/yr
  • festplatte extern 6tb6K/yr
  • wd elements 6tb5K/yr
  • wd 6tb4K/yr
  • externe festplatte 6 tb4K/yr

Reviews and returns

What reviews say buyers love and hate about Externe Festplatte 6tb

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Speicherkapazität”
17%of negative reviews mention “Haltbarkeit”
1.6%of orders come back
“Nach ca. 4 Monaten defekt”
A buyer, on “Haltbarkeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Externe Festplatte 6tb questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data