externe festplatte
Worth a lookShows a $12.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible€12.7M€12.7M/yr · 6.2M searches
Returns
Great1.4%return rate — above 6% kills the launch gate
Avg price
Great€77.76avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Price range
Okay€17.09–€301.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Review moat
Bad67,668.35avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon Germany niche tracking, externe festplatte is a €12.7M/yr Amazon Germany market (6.2M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 150K–200K
- avg 3,000–4,000/product
- Revenue / yr
- €11.7M–€15.6M
- units × avg price
- Launch success
- 100%
- 6 of 6 new (360d)
- Conversion rate
- 2.6%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 1.2%
- Avg brand age
- 53 months
- Avg seller age
- 183 days
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
424
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
35%
Top 20: 79%
Open market
19%
- Intenso26%
- Seagate20%
- UnionSine13%
- TOSHIBA10%
- WD7%
- Maxone6%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -16.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UnionSine Externe Festplatte 500GB ultradünn tragbar 2 5 Zoll USB 3.0 SATA Festplattenspeicher für PC Mac Desktop-Computer Laptop Wii U Xbox PS4 (Schwarz) HD2510
UnionSine€25.474.5★50,539 rev
Intenso 2 5 Portable Hard Drive 1TB - Externe Festplatte mit Super Speed USB 3.2 Gen 1x1 Schneller Speicher im kompakten Design 5400 U/min 8 MB Cache Plug & Play Certified refurbished schwarz
Intenso€50.524.2★73 rev
TOSHIBA Canvio Partner 1TB - Tragbare Externe 2 5-Festplatte USB 3.2 kompatibel mit Mac und Windows. (HDTB510EK3AB)
TOSHIBA€54.524.6★12,449 rev
WD My Passport externe Festplatte 5 TB (mobiler Speicher schlankes Design herunterladbare Software automatische Backups Passwortschutz) Schwarz - auch kompatibel mit PC Xbox und PS4
Western Digital€104.174.5★24,285 rev
Seagate Portable Drive 5TB tragbare externe Festplatte 2.5 Zoll USB 3.0 inkl. Datenrettungsdienst (STGX5000400)
Seagate€111.264.6★264,399 rev
Newest
by launch dateIntenso 2 5 Portable Hard Drive 1TB - Externe Festplatte mit Super Speed USB 3.2 Gen 1x1 Schneller Speicher im kompakten Design 5400 U/min 8 MB Cache Plug & Play Certified refurbished schwarz
Intenso€50.5273 rev
Amazon Basics Tragbare Externe SSD Externes Solid-State-Laufwerk 1TB Geschwindigkeiten bis zu 2000MB/s USB 3.2 Gen 2 Wasser- und staubdicht nach IP65 Schwarz
Amazon Basics€82.21734 rev
ModusTech Facet 1TB Externe Festplatte Tragbar USB-C/USB 3.1 5Gbps Kompakte High Speed HDD für Backup Datensicherung Gaming PC Mac Laptop PS4 Xbox Smart TV (Schwarz)
ModusTech€49.761,482 rev
WD Elements AE 4 TB Tragbare Externe Festplatte SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play-Erweiterung Formatiert für Windows Schwarz
WD€100.36297,053 rev
WD Elements AE 5 TB Tragbare Externe Festplatte SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play-Erweiterung Formatiert für Windows Schwarz
WD€107.83297,053 rev
Trending
90-day click momentumIntenso 2 5 Portable Hard Drive 1TB - Externe Festplatte mit Super Speed USB 3.2 Gen 1x1 Schneller Speicher im kompakten Design 5400 U/min 8 MB Cache Plug & Play Certified refurbished schwarz
Intenso€50.524.2★
Intenso 6023580 Memory Drive 2TB Externe Festplatte inklusive Tasche 6 4 cm (2 5 Zoll) 5400rpm 8MB Cache USB 3.0) schwarz
Intenso€75.904.7★
ModusTech Facet 1TB Externe Festplatte Tragbar USB-C/USB 3.1 5Gbps Kompakte High Speed HDD für Backup Datensicherung Gaming PC Mac Laptop PS4 Xbox Smart TV (Schwarz)
ModusTech€49.764.0★
Seagate Expansion Desktop 10TB Externe Festplatte 3.5 Zoll USB 3.0 PC & Notebook inkl. Data Rescue Service (STKP10000400)
Seagate€193.774.4★
WD Elements AE 4 TB Tragbare Externe Festplatte SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play-Erweiterung Formatiert für Windows Schwarz
WD€100.364.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Super Preis/Leistung”
“portable Lösung für den zusätzlichen Speicherplatz”
“Produkt wie beschrieben”
“WD Elements externe Festplatte ist robust, überträgt schnell”
“Fast zu einfach”
“Super robust”
“Festplatte funktioniert”
“Super schnell und robust”
“Ps4 geeignet”
What buyers complain about
“Defekt nach 11 Monaten”
“Funktioniert NICHT”
“Sehr schlechte Performance bzgl”
“Enttäuschende Geschwindigkeit”
“Instabile USB Verbindung”
“Speicherprobleme ade”
“Funktioniert bei mir am macbook nicht”
“Geld für die Festplatte weg, Festplatte weg, hohe Summe für den Rettungsversuch gezahlt, sehr hoher Datenverlust, keine Kontaktaufnahme zum Verkäufer möglich”
“Als HDD langsamer als SSDs bei zufälligen Zugriffen”
“Geräuschentwicklung im Betrieb”
Top return reasons
Common questions
- Is externe festplatte profitable to sell on Amazon Germany?
- The niche generates €12.7M/yr across 43 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Worth a look (56/100).
- How competitive is the externe festplatte niche?
- 15 brands and 424 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in externe festplatte?
- Top complaints mined from reviews: Haltbarkeit, Funktionalität insgesamt, Qualität insgesamt. The return rate is 1.4%.
- When does demand for externe festplatte peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the externe festplatte niche?
- Listings span €17.09–€301.30; the average listing price is €77.76 (sweet spot $15–$100). The average incumbent carries 67,668 reviews — the moat a new listing must climb.
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