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Ember Mug

Fail

Shoppers spend an estimated $10K a year here, so Ember Mug is a Fail.

Flapen Score
31
31 / 100
Ranks 1,174 of 1,375 Computer & Zubehör niches · −10 vs the category median of 41
Market size
€10K/yr41K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
67%top-5 click share · 8 brands · 26 sellers

Flapen Score

Ember Mug against its category

The dotted line is the Computer & Zubehör average. Past it, Ember Mug is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ember Mug market on Amazon at a glance

Shoppers on Amazon Germany searched for Ember Mug 41K times last year and spent an estimated €10K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €10K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
0.3%
Market size, estimated
€10Ka year
Peak month
December6.3× the quietest month
Top search term
ember mug21K searches a year

02 · Price

A sale here is worth €80.62.

Listings sell for €80.62 on average, from €13.69 to €169.02. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €80.62 that is €0 to €8K a year per listing.

Average price
€80.62inside the $15 to $100 sweet spot
Price range
€13.69–€169.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 31.9% of listings are out of stock. The average listing ranks #2,076 within USB-Gadgets. It carries 1,436 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
73%
Out of stock, average day
31.9%
Average rank
#2,076in USB-Gadgets
Average rating
4.17 starsAmazon Germany average 4.37 stars
Average reviews
1,436per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Ember Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

26

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

3%

  • Brand 164%
  • Brand 218%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Ember Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Ember Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ember mug21K/yr
  • ember8K/yr
  • smart mug6K/yr
  • ember mug 23K/yr
  • beheizbare tasse4K/yr

Reviews and returns

What reviews say buyers love and hate about Ember Mug

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Temperaturerhaltung”
24%of negative reviews mention “Heizung”
2.9%of orders come back
“Wie wird die tasse heiß”
A buyer, on “Heizung”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ember Mug questions

Answered from the same tracked data.