Skip to content

Ember Mug

a small market ($10K/yr) — Ember Mug doesn't clear our bar today.

Flapen Score

31
Skip it

Ranks 1,174 of 1,375 Computer & Zubehör niches · −10 vs the category median of 41

Market size 3Growth 11Conversion 4Competition 30Returns 52Price range 55Avg price 82Brand share 15Review moat 52Quality gap 84
This niche Category average · 1,375 niches

Is Ember Mug profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Ember Mug is a €10K/yr Amazon Germany market (41K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.

Ember Mug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.7% over the last 90 days and 0.3% of searches end in a purchase.

€10K

revenue / yr

Units sold / yr500
Search volume / yr-27.7%41K
Conversion rate0.3%
Avg price€80.62

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers8 · 26
Top-5 product click share67%
Open market6%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement47%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews1,436

Top Ember Mug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

€0€1K€2K€3K€4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

26

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

3%

  • Ember64%
  • Ikago18%
  • GARMEE6%
  • Heblumin3%
  • Lesipee3%
  • MYMULIKE2%
  • Open — no brand owns it (2 brands, 3%)

Ember Mug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR0.3%Products15Brands8Top 5 Brands94%OOS Rate31.9%Rating4.2★Reviews1,436Avg BSR#2,076
4K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.3×

Top Ember Mug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ember mug21K/yr
  • ember8K/yr
  • smart mug6K/yr
  • ember mug 23K/yr
  • beheizbare tasse4K/yr

What reviews say buyers love and hate about Ember Mug

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Temperaturerhaltung19%

am besten benutzt man den mit einer Großen Tasse so bleibt der Kaffee/Tee länger warm.

Geschenk Zweck14%

und auch an meine Freunde

Temperaturkontrolle13%

Temperatureinstellung funktioniert sehr gut

Heizung10%

Hält warme Getränke warm

Qualität insgesamt9%

Super Produkt

What buyers complain about

77% of reviews
Heizung24%

Wie wird die tasse heiß

Haltbarkeit17%

Erst toll dann flopp

Aufladen11%

Ohne passendes Ladekabel

Konnektivität – insgesamt6%

Ist leider nicht kabellos

Qualität insgesamt6%

Schrott

Ember Mug return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Heizung
24%
2Funktionalität insgesamt
18%
3beworben Vs Tatsächliches Produkt
7%
4Temperaturkontrolle
6%
5Kompatibilität – insgesamt
6%

Common Ember Mug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ember Mug 31/100 on Amazon Germany — Skip it. The niche generates €10K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -27.7% over the last 90 days.
Search demand for Ember Mug on Amazon Germany peaks in Nov–Dec, where the busiest month runs 6.3× the quietest.