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Eero

Fail

The top 5 brands take 100% of clicks, so Eero is a Fail.

Flapen Score
34
34 / 100
Ranks 1,052 of 1,375 Computer & Zubehör niches · −7 vs the category median of 41
Market size
€156K/yr53K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
65%top-5 click share · 1 brands · 2 sellers

Flapen Score

Eero against its category

The dotted line is the Computer & Zubehör average. Past it, Eero is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eero market on Amazon at a glance

Shoppers on Amazon Germany searched for Eero 53K times last year and spent an estimated €156K. One brand takes every click. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €156K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
1.3%
Market size, estimated
€156Ka year
Peak month
July1.9× the quietest month
Top search term
eero45K searches a year

02 · Price

A sale here is worth €226.11.

Listings sell for €226.11 on average, from €38.46 to €548.18. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €226.11 that is €0 to €23K a year per listing.

Average price
€226.11above the $15 to $100 sweet spot
Price range
€38.46–€548.18
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€23K
Returns
7.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #109 within Netzwerk. It carries 173 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#109in Netzwerk
Average rating
4.09 starsAmazon Germany average 4.37 stars
Average reviews
173per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Eero products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Eero search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Eero search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eero45K/yr
  • amazon eero3K/yr
  • eero pro 63K/yr
  • eero pro2K/yr

FAQ

Common Eero questions

Answered from the same tracked data.