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45

dvd

Skip it

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Market size 41Growth 16Conversion 8Competition 63Returns 50Price range 70Avg price 95Brand share 60Review moat 29Quality gap 58

Avg price

Incredible€28.40

avg listing price — sweet spot $15–$100

Price range

Good€3.37–€123.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good3.0%

return rate — above 5% kills the launch gate

Market size

Okay€215K

€215K/yr · 1.3M searches

Review moat

Okay3,630.1

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, dvd is a €215K/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

dvd market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
€284K–€355K
units × avg price
Conversion rate
0.6%
Avg BSR
#61
Page quality
0%
Prime
93%
Sponsored
72%
Out of stock
2.8%
Avg brand age
87 months
Avg seller age
206 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

171

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

26%

  • Verbatim36%
  • Universal Pictures12%
  • Intenso9%
  • LIOVODE7%
  • NOLYTH6%
  • Sony5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top dvd search terms

  • dvd filme682K/yr
  • dvd534K/yr
  • filme dvd46K/yr
All search terms

Top dvd products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€9K8%€17K12%€26K16%€34K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about dvd

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt17%

“Top Produkt”

Preis-Leistungs-Verhältnis17%

“Preis-Leistung super”

beworben Vs Tatsächliches Produkt12%

“Ansonsten alles ok, wie bei der Bestellung angegeben”

Benutzerfreundlichkeit7%

“Hat intuitive Bedienung”

Gesamtgröße4%

“Passt”

Funktionalität insgesamt4%

“Läuft prima, erster Eindruck bestens”

Portabilität3%

“USB Laufwerk”

Kompaktheit3%

“Kompakt”

Audioqualität2%

“Audio und Bilder funktionierte”

Akkulaufzeit2%

“Auch der Akku überzeugt mich”

What buyers complain about

Funktionalität insgesamt14%

“Funktioniert nicht”

Qualität insgesamt10%

“.so unfassbar schlecht”

Geräuschpegel9%

“KLAPPERKISTE”

Haltbarkeit5%

“Defekt nach einem Tag”

Kompatibilität – insgesamt5%

“funktioniert nicht mit allen TV geräten”

Konnektivität – insgesamt5%

“Probleme beim verbinden und abspielen”

Gesamtgröße4%

“Mehr wie 3 stück übereinander wird schon eng”

Audioqualität4%

“-Laufwerk unerträglich laut”

Preis-Leistungs-Verhältnis3%

“Geldverschwendung”

Touch-/Tastensteuerung3%

“extrem laute Knöpfe”

Top return reasons

Funktionalität insgesamt36%
Kompatibilität – insgesamt18%
Defekt Material/Teile6%
Gesamtgröße5%
Konnektivität – insgesamt5%
Geräuschpegel5%
Qualität insgesamt3%
Buchse/Anschluss/Stecker2%
Audioqualität2%
beworben Vs Tatsächliches Produkt2%

Common questions

Is dvd profitable to sell on Amazon Germany?
The niche generates €215K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Skip it (45/100).
How competitive is the dvd niche?
19 brands and 171 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in dvd?
Top complaints mined from reviews: Funktionalität insgesamt, Qualität insgesamt, Geräuschpegel. The return rate is 3.0%.
When does demand for dvd peak?
Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the dvd niche?
Listings span €3.37–€123.98; the average listing price is €28.40 (sweet spot $15–$100). The average incumbent carries 3,630 reviews — the moat a new listing must climb.