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Displaylink

Fail

Demand is soft, at -25.3% this quarter, so Displaylink is a Fail.

Flapen Score
34
34 / 100
Ranks 1,052 of 1,375 Computer & Zubehör niches · −7 vs the category median of 41
Market size
€153K/yr88K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
68%top-5 click share · 10 brands · 79 sellers

Flapen Score

Displaylink against its category

The dotted line is the Computer & Zubehör average. Past it, Displaylink is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Displaylink market on Amazon at a glance

Shoppers on Amazon Germany searched for Displaylink 88K times last year and spent an estimated €153K. The top 5 brands take 92% of clicks. Demand peaks in Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €153K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
2.3%
Market size, estimated
€153Ka year
Peak month
November1.6× the quietest month
Top search term
displaylink24K searches a year

02 · Price

A sale here is worth €75.74.

Listings sell for €75.74 on average, from €11.53 to €242.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €75.74 that is €0 to €8K a year per listing.

Average price
€75.74inside the $15 to $100 sweet spot
Price range
€11.53–€242.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
6.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #87 within Adapter. It carries 1,903 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
95%
Out of stock, average day
9.0%
Average rank
#87in Adapter
Average rating
4.27 starsAmazon Germany average 4.37 stars
Average reviews
1,903per listing
Listings tracked
22

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
39 months

Products

Top Displaylink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

79

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

68%

Top 20: 98%

Open market

5%

  • Brand 132%
  • Brand 223%
  • Brand 320%
  • Brand 49%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (4 brands, 5%)

Demand

Displaylink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Displaylink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • displaylink24K/yr
  • displaylink docking station21K/yr
  • displaylink adapter11K/yr
  • displaylink dock7K/yr
  • display link adapter6K/yr
  • display link6K/yr
  • display link dockingstation5K/yr
  • docking station displaylink5K/yr
  • display link dockingstation mac4K/yr

Reviews and returns

What reviews say buyers love and hate about Displaylink

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Funktionalität insgesamt”
6.3%of orders come back
“Funktion unzuverlässig”
A buyer, on “Funktionalität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Displaylink questions

Answered from the same tracked data.