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Devolo Dlan

brand-locked demand (top 5 brands take 100% of clicks) — Devolo Dlan doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 668 of 1,375 Computer & Zubehör niches · on the category median

Market size 40Growth 25Conversion 50Competition 57Returns 21Price range 43Avg price 82Brand share 0Review moat 33Quality gap 76
This niche Category average · 1,375 niches

Is Devolo Dlan profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Devolo Dlan is a €204K/yr Amazon Germany market (63K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Devolo Dlan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.8% over the last 90 days and 4.0% of searches end in a purchase.

€204K

revenue / yr

Units sold / yr2K
Search volume / yr-0.8%63K
Conversion rate4.0%
Avg price€81.79

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 458
Top-5 product click share51%
Open market0%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement50%
New entrants (1y)2· 2 succeeded
Avg rating4.3★
Avg reviews3,210

Top Devolo Dlan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€16K€25K€33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

458

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

0%

  • Devolo84%
  • TP-Link13%
  • STRONG2%
  • FRITZ!1%
  • Open — no brand owns it (0%)

Devolo Dlan demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR4.0%Products30Brands4Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews3,210Avg BSR#36
3K2KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Top Devolo Dlan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • devolo dlan31K/yr
  • devolo powerline18K/yr
  • devolo dlan 12006K/yr
  • dlan devolo2K/yr
  • devolo starter kit2K/yr
  • devolo powerline wlan2K/yr
  • powerline devolo2K/yr

What reviews say buyers love and hate about Devolo Dlan

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Konnektivität – insgesamt19%

Good stable internet connection

Montage/Installation19%

Easy to install, works very well and as advertised

Benutzerfreundlichkeit9%

ansonsten alles easy

beworben Vs Tatsächliches Produkt9%

Alles wie bestellt

Qualität insgesamt8%

Top Produkt

What buyers complain about

72% of reviews
Konnektivität – insgesamt26%

Sie verursachen üble Ausfälle und Ping Latenzen

Funktionalität insgesamt11%

Funktioniert nicht

Haltbarkeit9%

Defekt nach 2,5 Jahren

Qualität insgesamt8%

Sehr schlechte Qualität

Preis-Leistungs-Verhältnis4%

40€ für so einen Müll

Devolo Dlan return rate & reasons

Why buyers send it back, as a share of all return requests.

6.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Konnektivität – insgesamt
36%
2Funktionalität insgesamt
22%
3Kompatibilität – insgesamt
19%
4Defekt Material/Teile
3%
5Gesamtgröße
3%

Common Devolo Dlan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Devolo Dlan 41/100 on Amazon Germany — Skip it. The niche generates €204K/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -0.8% over the last 90 days.
Search demand for Devolo Dlan on Amazon Germany peaks in Nov–Dec, where the busiest month runs 1.7× the quietest.