devolo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great€90.65avg listing price — sweet spot $15–$100
Market size
Good€480K€480K/yr · 167K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,972.38avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Price range
Okay€29.07–€260.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Returns
Bad7.4%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, devolo is a €480K/yr Amazon Germany market (167K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
devolo market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- €363K–€453K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
429
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 89%
Open market
0%
- Devolo87%
- TP-Link9%
- STRONG4%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -2.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.3×
Top devolo search terms
- devolo102K/yr
- devolo dlan31K/yr
- devolo powerline18K/yr
- devolo magic11K/yr
- develo3K/yr
- devolo powerline adapter3K/yr
Top devolo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
devolo Magic 2 WiFi next Starter Kit WLAN Powerline Adapter bis zu 2.400 Mbit/s Mesh WLAN Steckdose 2x Gigabit LAN Anschluss dLAN 2.0 weiß
Devolo€119.674.2★1,064 rev
devolo Magic 2 Starter Kit Powerline Adapter bis zu 2.400 Mbit/s 1x Gigabit-Anschluss ideal für Homeoffice dLAN 2.0 Weiß
Devolo€89.084.0★706 rev
devolo 9383 WLAN Powerline Adapter dLAN 1200+ WiFi ac Erweiterungsadapter -bis zu 1.200 Mbit/s Mesh WLAN WLAN Steckdose 2x Gigabit LAN Anschluss weiß
Devolo€88.664.5★1,820 rev
devolo Magic 1 WiFi mini Erweiterungsadapter
Devolo€45.734.2★546 rev
devolo Magic 1 WiFi mini Erweiterungsadapter WLAN Powerline Adapter bis zu 1.200 Mbit/s WLAN Verstärker 1x LAN Anschluss dLAN 2.0 weiß
Devolo€50.684.2★989 rev
Newest
by launch date
devolo WiFi 7 Mesh BE6500 3-Pack Highspeed Mesh-WLAN-System bis zu 6.500 Mbit/s 2 5 Gbit/s-LAN-Anschluss weiß
Devolo€257.353 rev
devolo WiFi 7 Mesh BE6500 Erweiterung Highspeed Mesh-WLAN-System bis zu 6.500 Mbit/s 2 5 Gbit/s-LAN-Anschluss weiß
Devolo€113.170 rev
devolo WiFi 7 BE6500 Router
Devolo€106.5517 rev
STRONG AV600Mbit/s Powerline Adapter Set HomePlug AV2 Powerline Internet Erweiterung Plug & Play Ein Knopf Sicherheit Energiesparmodus 100Mbps LAN Ports ideal für TV PC Gaming Konsole (PL600M)
STRONG€29.07165 rev
devolo WiFi 6 Repeater 3000 WLAN Repeater bis zu 3.000 Mbit/s Mesh WLAN Verstärker Access Point WiFi Extender 1x Gigabit LAN Anschluss weiß
Devolo€55.91166 rev
Trending
90-day click momentumdevolo WiFi 7 Mesh BE6500 3-Pack Highspeed Mesh-WLAN-System bis zu 6.500 Mbit/s 2 5 Gbit/s-LAN-Anschluss weiß
Devolo€257.353.3★
devolo WiFi 7 Mesh BE6500 Erweiterung Highspeed Mesh-WLAN-System bis zu 6.500 Mbit/s 2 5 Gbit/s-LAN-Anschluss weiß
Devolo€113.170.0★
devolo WiFi 7 BE6500 Router
Devolo€106.554.3★
STRONG AV600Mbit/s Powerline Adapter Set HomePlug AV2 Powerline Internet Erweiterung Plug & Play Ein Knopf Sicherheit Energiesparmodus 100Mbps LAN Ports ideal für TV PC Gaming Konsole (PL600M)
STRONG€29.074.3★
devolo Magic 2 WiFi 6 Starter Kit WLAN Powerline Adapter bis zu 2.400 Mbit/s Mesh WLAN Steckdose 2x Gigabit LAN Access Point dLAN 2.0 weiß
Devolo€156.954.0★
What buyers say about devolo
What buyers praise and complain about, mined from review topics.What buyers love
“Good stable internet connection”
“Easy to install, works very well and as advertised”
“Easy”
“Bestes D-LAN-Set für wenig Geld”
“Top Produkt”
“Alles wie bestellt”
“Passt”
“Ich erreiche sehr gute Up-/Downloadgeschwindigkeiten, eine gute Latenz und eine stabile Verbindung”
“Kompatibel,plug and play,schnell”
“Solide Leistung”
What buyers complain about
“Sie verursachen üble Ausfälle und Ping Latenzen”
“Funktioniert nicht”
“Defekt nach 4 Jahren und 2 Monaten”
“Sehr schlechte Qualität”
“Und was noch schlimmer ist die Latenz beim Download ist >200ms”
“War Ruckzuck eingerichtet”
“40€ für so einen Müll”
“es funktioniert nicht mit dreier Stecker”
“Trotz Anleitung (mangelhaft)”
“Signal für unseren Bereich zu klein”
Top return reasons
Common questions
- Is devolo profitable to sell on Amazon Germany?
- The niche generates €480K/yr across 29 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the devolo niche?
- 3 brands and 429 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in devolo?
- Top complaints mined from reviews: Konnektivität – insgesamt, Funktionalität insgesamt, Haltbarkeit. The return rate is 7.4% — above our launch gate.
- When does demand for devolo peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.3× the quietest.
- What does it cost to enter the devolo niche?
- Listings span €29.07–€260.10; the average listing price is €90.65 (sweet spot $15–$100). The average incumbent carries 1,972 reviews — the moat a new listing must climb.