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Dell Tastatur

Fail

The top 5 brands take 100% of clicks, so Dell Tastatur is a Fail.

Flapen Score
47
47 / 100
Top 25% of 1,375 Computer & Zubehör niches · +6 vs the category median of 41
Market size
€92K/yr96K searches / yr
90-day growth
+45.0%search demand this quarter
Competition
65%top-5 click share · 5 brands · 146 sellers

Flapen Score

Dell Tastatur against its category

The dotted line is the Computer & Zubehör average. Past it, Dell Tastatur is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dell Tastatur market on Amazon at a glance

Shoppers on Amazon Germany searched for Dell Tastatur 96K times last year and spent an estimated €92K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €92K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+45.0%
Conversion, latest week
2.4%
Market size, estimated
€92Ka year
Top search term
dell tastatur45K searches a year

02 · Price

A sale here is worth €39.67.

Listings sell for €39.67 on average, from €7.69 to €69.82. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €39.67 that is €4K to €10K a year per listing.

Average price
€39.67inside the $15 to $100 sweet spot
Price range
€7.69–€69.82
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€4K–€10K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #392 within Komponenten & Ersatzteile. It carries 879 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
73%
Out of stock, average day
0.6%
Average rank
#392in Komponenten & Ersatzteile
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
879per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Dell Tastatur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

146

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

0%

  • Brand 185%
  • Brand 27%
  • Brand 35%
  • Brand 41%
  • Brand 51%

Demand

Dell Tastatur search demand

Weekly searches over the year. Pick a range.

9K7KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Search terms

Top Dell Tastatur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dell tastatur45K/yr
  • dell tastatur kabellos30K/yr
  • dell tastatur und maus kabellos10K/yr
  • tastatur dell7K/yr
  • dell keyboard3K/yr

Reviews and returns

What reviews say buyers love and hate about Dell Tastatur

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Preis-Leistungs-Verhältnis”
16%of negative reviews mention “Haltbarkeit”
1.8%of orders come back
“Short Durability”
A buyer, on “Haltbarkeit”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dell Tastatur questions

Answered from the same tracked data.