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Dell Tastatur

brand-locked demand (top 5 brands take 100% of clicks) — Dell Tastatur doesn't clear our bar today.

Flapen Score

47
Skip it

Top 25% of 1,375 Computer & Zubehör niches · +6 vs the category median of 41

Market size 23Growth 66Conversion 30Competition 33Returns 80Price range 86Avg price 95Brand share 0Review moat 66Quality gap 55
This niche Category average · 1,375 niches

Is Dell Tastatur profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Dell Tastatur is a €92K/yr Amazon Germany market (96K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Dell Tastatur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +45.0% over the last 90 days and 2.4% of searches end in a purchase.

€92K

revenue / yr

Units sold / yr3K
Search volume / yr+45.0%96K
Conversion rate2.4%
Avg price€39.67

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 146
Top-5 product click share65%
Open market0%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement59%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews879

Top Dell Tastatur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€9K€14K€18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

146

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

0%

  • Dell85%
  • Amazon Basics7%
  • Logitech5%
  • B.FRIENDIT1%
  • Arteck1%

Dell Tastatur demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume96KCVR2.4%Products22Brands5Top 5 Brands100%OOS Rate0.6%Rating4.4★Reviews879Avg BSR#392
9K7KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Dell Tastatur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dell tastatur45K/yr
  • dell tastatur kabellos30K/yr
  • dell tastatur und maus kabellos10K/yr
  • tastatur dell7K/yr
  • dell keyboard3K/yr

What reviews say buyers love and hate about Dell Tastatur

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Preis-Leistungs-Verhältnis21%

Super Preis/Leistung

Qualität insgesamt19%

Super Produkt

Touch-/Tastensteuerung9%

Leichte soft-Tasten, das ist top

Benutzerfreundlichkeit7%

nice in der Handhabung

beworben Vs Tatsächliches Produkt6%

Macht wass es soll

What buyers complain about

65% of reviews
Haltbarkeit16%

Short Durability

Konnektivität – insgesamt11%

Verbindungsprobleme

Qualität insgesamt8%

Das kanns doch nicht sein, seit ca. 3-4 Jahren wird die Produktqualität einfach schlechter und der Preis steigt

Touch-/Tastensteuerung8%

Taste hängt

Funktionalität insgesamt6%

Er hängt und funktioniert kaum mehr noch

Dell Tastatur return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
18%
2Funktionalität insgesamt
16%
3Konnektivität – insgesamt
11%
4Touch-/Tastensteuerung
9%
5Kompatibilität – insgesamt
9%

Common Dell Tastatur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dell Tastatur 47/100 on Amazon Germany — Skip it. The niche generates €92K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +45.0% over the last 90 days.
Dell Tastatur buyers on Amazon Germany complain most about Haltbarkeit, Konnektivität – insgesamt, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 1.8%.