Dell Optiplex
MaybeThe average product has only 43 reviews. But prices span $85.05–$689.81, mostly outside the sweet spot, so Dell Optiplex is a Maybe.
- Flapen Score
- 52 / 100Top 13% of 1,375 Computer & Zubehör niches · +11 vs the category median of 4152
- Market size
- €344K/yr222K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 29%top-5 click share · 9 brands · 100 sellers
Flapen Score
Dell Optiplex against its category
The dotted line is the Computer & Zubehör average. Past it, Dell Optiplex is stronger. Inside it, weaker.
Market
The Dell Optiplex market on Amazon at a glance
Shoppers on Amazon Germany searched for Dell Optiplex 222K times last year and spent an estimated €344K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €344K a year.
- Searches, last 12 months
- 222K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 0.6%
- Market size, estimated
- €344Ka year
- Peak month
- October2.6× the quietest month
- Top search term
- lenovo thinkcentre119K searches a year
02 · Price
A sale here is worth €262.40.
Listings sell for €262.40 on average, from €85.05 to €689.81. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €262.40 that is €0 to €26K a year per listing.
- Average price
- €262.40above the $15 to $100 sweet spot
- Price range
- €85.05–€689.81
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€26K
- Returns
- 1.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 32.3% of listings are out of stock. The average listing ranks #255 within Desktop-PCs. It carries 43 reviews at 3.88 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 29%
- Out of stock, average day
- 32.3%
- Average rank
- #255in Desktop-PCs
- Average rating
- 3.88 starsAmazon Germany average 4.37 stars
- Average reviews
- 43per listing
- Listings tracked
- 62
04 · Newcomers
19 of last year's 38 launches cleared the first-year sales bar.
38 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 38
- Successful launches
- 19Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Dell Optiplex products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
9 flat
Sellers
100
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
29%
Top 20: 68%
Open market
3%
- Brand 175%
- Brand 211%
- Brand 35%
- Brand 43%
- Brand 52%
- Brand 61%
- Open — no brand owns it (3 brands, 3%)
Demand
Dell Optiplex search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×
Search terms
Top Dell Optiplex search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lenovo thinkcentre119K/yr
- dell optiplex67K/yr
- mini pc refurbished15K/yr
- refurbished mini pc7K/yr
- sts multimedia pc5K/yr
- dell computer5K/yr
- lenovo think centre4K/yr
Reviews and returns
What reviews say buyers love and hate about Dell Optiplex
We read the reviews and the return reasons for every product selling here.
“leider ohne Funktion – defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dell Optiplex questions
Answered from the same tracked data.








