dell optiplex
Worth a lookShows a thin review moat (43 avg reviews), but prices mostly outside the sweet spot ($85.05–$689.81) keeps it on the watch list.
Review moat
Incredible42.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Market size
Good€344K€344K/yr · 222K searches
Avg price
Okay€262.40avg listing price — sweet spot $15–$100
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Price range
Bad€85.05–€689.81cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, dell optiplex is a €344K/yr Amazon Germany market (222K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
dell optiplex market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- €328K–€394K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #255
- Page quality
- 0%
- Prime
- 29%
- Sponsored
- 63%
- Out of stock
- 32.3%
- Avg brand age
- 36 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
9 flat
Sellers
100
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
29%
Top 20: 68%
Open market
3%
- Lenovo75%
- Dell11%
- shinobee5%
- HP3%
- Memory PC2%
- PCRENEWED TECNOLOGIA ACCESSIBILE1%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +1.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×
Top dell optiplex search terms
- lenovo thinkcentre119K/yr
- dell optiplex67K/yr
- mini pc refurbished15K/yr
- refurbished mini pc7K/yr
- sts multimedia pc5K/yr
- dell computer5K/yr
- lenovo think centre4K/yr
Top dell optiplex products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lenovo ThinkCentre M710q Intel i5 6500T 4 Kern 3.1 GHz Business Office Multimedia Computer mit 3 Jahren Garantie! | 8 GB | 128 GB NVME SSD | USB 3.0 | WLAN | Windows 11 Prof. 64-Bit | #8384
Lenovo€124.014.2★25 rev
ThinkCentre M920q Intel i7 9700 8-Kern 4.7 GHz Business Office Multimedia Computer mit 3 Jahren Garantie! - 16 GB - 512 GB SSD - USB 3.0 - WLAN - Windows 11 Prof. 64-Bit - #8299
Lenovo€316.053.2★5 rev
Lenovo ThinkCentre Intel i5 6400T Quad-Core 2.80 GHz Business Office Multimedia Computer mit 3 Jahren Garantie! - 16 GB - 256 GB SSD - USB 3.0 - WLAN - Windows 11 Prof. 64-Bit - #7987
Lenovo€165.604.0★29 rev
Lenovo ThinkCentre M910q Tiny USDT Intel Quad Core i5 256GB SSD Festplatte 8GB Speicher Windows 11 Pro inkl. W-LAN Business Desktop Computer Mini PC (Generalüberholt)
Lenovo€115.384.2★169 rev
Lenovo ThinkCentre M920q Intel i7 7700 8-Thread 4.2 GHz Business Office Multimedia Computer mit 3 Jahren Garantie! - 32 GB - 1000 GB SSD - USB 3.0 - WLAN - Windows 11 Prof. 64-Bit - #8233
Lenovo€332.573.0★2 rev
Newest
by launch date
Lenovo ThinkCentre M700 Tiny PC Intel Core i5-6400T Quad-Core bis 3 1 GHz 8 GB DDR4 RAM 256 GB M.2 SSD Windows 11 Pro Mini Business Desktop 2X DisplayPort + VGA Gigabit LAN (Generalüberholt)
Lenovo€156.773 rev
Lenovo ThinkCentre M920q Intel i7 7700 8-Thread 4.2 GHz Business Office Multimedia Computer mit 3 Jahren Garantie! - 32 GB - 1000 GB SSD - USB 3.0 - WLAN - Windows 11 Prof. 64-Bit - #8233
Lenovo€332.572 rev
Lenovo ThinkCentre M710q Intel i7 7700 8 Thread 4.2 GHz Business Office Multimedia Computer mit 3 Jahren Garantie! - 16 GB - 256 GB NVME SSD - USB 3.0 - WLAN - Windows 11 Prof. 64-Bit - #8572
Lenovo€169.693 rev
Lenovo ThinkCentre M920q Mini PC Intel Core i7-9700 8 x 4.70 GHz 16 GB RAM 256 GB SSD Intel UHD Graphics 630 Norton 360 Windows 11 Pro (Generalüberholt)
Lenovo€315.830 rev
Lenovo i7 ThinkCentre Silent Business Office Computer mit 3 Jahren Garantie! Intel Core i7 4790 8 Threads 4.0 GHz - 32 GB - 1000 GB SSD - WLAN - Windows 11 Prof. - MS Office - #8467
Lenovo€289.001 rev
Trending
90-day click momentumLenovo i7 ThinkCentre Silent Business Office Computer mit 3 Jahren Garantie! Intel Core i7 4790 8 Threads 4.0 GHz - 32 GB - 1000 GB SSD - WLAN - Windows 11 Prof. - MS Office - #8467
Lenovo€289.005.0★
Lenovo ThinkCentre M920q Mini PC Intel Core i7-9700 8 x 4.70 GHz 16 GB RAM 256 GB SSD Intel UHD Graphics 630 Norton 360 Windows 11 Pro (Generalüberholt)
Lenovo€315.830.0★
Lenovo ThinkCentre M720q mini Desktop Computer Intel Core i5-9400 8GB RAM 512GB SSD WiFi Bluetooth Keine Tastatur und Maus Windows 11 Pro (Generalüberholt)
Lenovo€233.355.0★
Lenovo ThinkCentre M710q Intel i7 7700 8 Thread 4.2 GHz Business Office Multimedia Computer mit 3 Jahren Garantie! - 16 GB - 256 GB NVME SSD - USB 3.0 - WLAN - Windows 11 Prof. 64-Bit - #8572
Lenovo€169.693.5★
Lenovo ThinkCentre M920q Intel i7 7700 8-Thread 4.2 GHz Business Office Multimedia Computer mit 3 Jahren Garantie! - 32 GB - 1000 GB SSD - USB 3.0 - WLAN - Windows 11 Prof. 64-Bit - #8233
Lenovo€332.573.0★
What buyers say about dell optiplex
What buyers praise and complain about, mined from review topics.What buyers love
“Günstig”
“Super Ware”
“Alles bestens, genau wie beschrieben”
“PC läuft gut”
“Installation war unkompliziert”
“Gerät Top trotz Überholung”
“hat ein Robustes gehäuse”
“viele Anschlüsse für die Größe (USB, DisplayPort etc.).”
“Zustand wie neue”
“Da Windows 11 Pro bereits vorinstalliert und digital lizenziert ist, könnte man auch direkt im Homeoffice oder Büro loslegen (Plug & Play).”
What buyers complain about
“leider ohne Funktion – defekt”
“Lüfter zu laut”
“Der Prozessor wird wohl seit 13 Jahren nicht mehr produziert”
“Es handelt sich um ein refurbished Produkt”
“Der PC wurde nicht mal richtig zusammengebaut”
“Komplette Software musste neu installiert werden weil kein Drucker funktionierte”
“Mega schlecht schon 2 mal zurück geschickt nichts wird besser”
“Falsche Beschreibung, kein WLAN + Bluetooth”
“Unvollständige Produktbeschreibung”
“2 usb Eingänge funktionieren nicht”
Top return reasons
Common questions
- Is dell optiplex profitable to sell on Amazon Germany?
- The niche generates €344K/yr across 62 tracked products. 19 of 38 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the dell optiplex niche?
- 9 brands and 100 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in dell optiplex?
- Top complaints mined from reviews: Funktionalität insgesamt, Geräuschpegel, Haltbarkeit. The return rate is 1.2%.
- When does demand for dell optiplex peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.6× the quietest.
- What does it cost to enter the dell optiplex niche?
- Listings span €85.05–€689.81; the average listing price is €262.40 (sweet spot $15–$100). The average incumbent carries 43 reviews — the moat a new listing must climb.