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Dell Dockingstation

Fail

The top 5 brands take 100% of clicks, so Dell Dockingstation is a Fail.

Flapen Score
42
42 / 100
Top 44% of 1,375 Computer & Zubehör niches · +1 vs the category median of 41
Market size
€437K/yr121K searches / yr
90-day growth
-32.8%search demand this quarter
Competition
82%top-5 click share · 2 brands · 145 sellers

Flapen Score

Dell Dockingstation against its category

The dotted line is the Computer & Zubehör average. Past it, Dell Dockingstation is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dell Dockingstation market on Amazon at a glance

Shoppers on Amazon Germany searched for Dell Dockingstation 121K times last year and spent an estimated €437K. All 2 brands take every click. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €437K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-32.8%
Conversion, latest week
3.4%
Market size, estimated
€437Ka year
Peak month
November2.2× the quietest month
Top search term
dell dockingstation53K searches a year

02 · Price

A sale here is worth €105.15.

Listings sell for €105.15 on average, from €32.04 to €215.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €105.15 that is €11K to €26K a year per listing.

Average price
€105.15above the $15 to $100 sweet spot
Price range
€32.04–€215.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€11K–€26K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #79 within Audio & Video Zubehör. It carries 728 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
50%
Out of stock, average day
1.9%
Average rank
#79in Audio & Video Zubehör
Average rating
4.15 starsAmazon Germany average 4.37 stars
Average reviews
728per listing
Listings tracked
12

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Dell Dockingstation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

145

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%
  • Open — no brand owns it (0%)

Demand

Dell Dockingstation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.2×

Search terms

Top Dell Dockingstation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dell dockingstation53K/yr
  • docking station dell17K/yr
  • dell dockingstation usb c15K/yr
  • dell docking station11K/yr
  • dockingstation dell7K/yr
  • dell wd19s5K/yr
  • dell dock5K/yr
  • dell wd194K/yr
  • docking station usb c dell4K/yr

Reviews and returns

What reviews say buyers love and hate about Dell Dockingstation

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Haltbarkeit”
1.9%of orders come back
“Lebte ein Jahr, dann war sie tot”
A buyer, on “Haltbarkeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dell Dockingstation questions

Answered from the same tracked data.