clarifying shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Great€12.91–€37.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€18.58avg listing price — sweet spot $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,247.83avg incumbent reviews — the moat a new listing must climb
Market size
Okay€126K€126K/yr · 106K searches
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, clarifying shampoo is a €126K/yr Amazon Germany market (106K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
clarifying shampoo market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- €111K–€149K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #885
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 54%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
74
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
0%
- milk_shake63%
- Olaplex28%
- Glynt7%
- KÉRASTASE2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top clarifying shampoo search terms
- milkshake shampoo24K/yr
- milk shake shampoo21K/yr
- glynt ice blond6K/yr
- glynt ice blond shampoo11K/yr
- olaplex silbershampoo9K/yr
- milk shake icy blond6K/yr
- milkshake icy blond6K/yr
- olaplex blondiertes haar4K/yr
- olaplex blond5K/yr
- ice blond shampoo4K/yr
Top clarifying shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
milk_shake | Icy Blond Shampoo 300 ml Spezielles Anti-Gelb Shampoo für blondes oder aufgehelltes Haar mit schwarzem Pigment Made in Italy
milk_shake€17.224.5★5,547 rev
Olaplex N.4P Blonde Enhancer Purple Toning Shampoo: Neutralisiert Gelbstich & Stärkt | Repariert Haarschäden & Spendet Feuchtigkeit 250 mL
Olaplex€16.234.5★4,788 rev
Olaplex N.5P Blonde Enhancer Purple Toning Conditioner: Neutralisiert Gelbstich & Stärkt | Repariert Schäden & Spendet Feuchtigkeit | Für Krauses Lockiges Glattes Und Welliges Haar 250 mL
Olaplex€16.264.4★1,210 rev
milk_shake | Moisture & More Shampoo 300 ml Hydratisierendes Shampoo für trockenes Haar Made in Italy
milk_shake€16.804.7★279 rev
milk_shake | Silver Shine Shampoo 300 ml Spezielles Anti-Gelb-Shampoo für blondes Naturhaar weißes oder graues Haar mit violettem Pigment Made in Italy
milk_shake€16.234.6★12,219 rev
Newest
by launch date
milk_shake | Integrity & strength Nourishing Shampoo 300 ml Nährendes Shampoo für alle Haartypen
milk_shake€17.19601 rev
milk_shake moisture&more shampoo 1000 ml
milk_shake€30.8693 rev
milk_shake | Moisture & More Shampoo 300 ml Hydratisierendes Shampoo für trockenes Haar Made in Italy
milk_shake€16.80279 rev
milk_shake | Icy Blond Toning Spray 100 ml Spezieller Anti-Gelb Toner ohne Spülung für blondes oder gebleichtes Haar mit schwarzem Pigment Made in Italy
milk_shake€14.79418 rev
Olaplex N.5P Blonde Enhancer Purple Toning Conditioner: Neutralisiert Gelbstich & Stärkt | Repariert Schäden & Spendet Feuchtigkeit | Für Krauses Lockiges Glattes Und Welliges Haar 250 mL
Olaplex€16.261,210 rev
Trending
90-day click momentummilk_shake | Integrity & strength Nourishing Shampoo 300 ml Nährendes Shampoo für alle Haartypen
milk_shake€17.194.7★
Glynt Mangala No Yellow Shampoo 250 ml
Glynt€15.014.3★
Olaplex N.5 Bond Maintenance Hair Strengthening Conditioner: Repairs Damage & Defend Against Future Breakage | Reduce Frizz | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.
Olaplex€15.064.5★
milk_shake | Icy Blond Toning Spray 100 ml Spezieller Anti-Gelb Toner ohne Spülung für blondes oder gebleichtes Haar mit schwarzem Pigment Made in Italy
milk_shake€14.794.3★
Olaplex N.4 Bond Maintenance Hair Strengthening Shampoo: Repairs Damage & Defend Against Future Breakage | Hydration & Softness | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.
Olaplex€15.954.5★
What buyers say about clarifying shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Beste Produkte”
“Ich kann den angenehmen Geruch bestätigen”
“Bestes Silbershampoo für blonde Haare”
“Weiche Haare”
“Alles supi - hohe Pigmente”
“Tolle Haarpflege”
“Sein Geld absolut wert”
“Der Conditioner spendet viel Feuchtigkeit”
“hilft dabei, geschädigte Haarstrukturen nachhaltig zu reparieren.”
“Sehr angenehmes Shampoo”
What buyers complain about
“Bei knapp 17 Euronen für 100 ml ist dies inakzeptabel”
“Färbt nach der nächsten Wäsche”
“extrem trocken werden.”
“Bei frisch blondierten Haar sind die Spitzen intensiver bläulich gräulich”
“habe aber keine verbesserungen feststellen können.”
“Wirkt nicht so gut wie beschrieben”
“Haarausfall”
“Schäumt nicht, reinigt nicht, auch Kopfhaut ohne spürbare reinigende Wirkung”
“Die Shampooflasche ist außerdem sehr minderwertig und billig gemacht, für den Preis”
“Stinkt extrem”
Top return reasons
Common questions
- Is clarifying shampoo profitable to sell on Amazon Germany?
- The niche generates €126K/yr across 24 tracked products. 90-day search growth is +1.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the clarifying shampoo niche?
- 4 brands and 74 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in clarifying shampoo?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Farbe, Feucht/Trocken. The return rate is 0.1%.
- When does demand for clarifying shampoo peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the clarifying shampoo niche?
- Listings span €12.91–€37.71; the average listing price is €18.58 (sweet spot $15–$100). The average incumbent carries 3,248 reviews — the moat a new listing must climb.