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Clarifying Shampoo

brand-locked demand (top 5 brands take 100% of clicks) — Clarifying Shampoo doesn't clear our bar today.

Flapen Score

46
Skip it

Top 28% of 1,375 Computer & Zubehör niches · +5 vs the category median of 41

Market size 29Growth 27Conversion 70Competition 43Returns 100Price range 88Avg price 84Brand share 0Review moat 33Quality gap 42
This niche Category average · 1,375 niches

Is Clarifying Shampoo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Clarifying Shampoo is a €126K/yr Amazon Germany market (106K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Clarifying Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.9% over the last 90 days and 6.5% of searches end in a purchase.

€126K

revenue / yr

Units sold / yr8K
Search volume / yr+1.9%106K
Conversion rate6.5%
Avg price€18.58

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 74
Top-5 product click share59%
Open market0%
Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement54%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews3,248

Top Clarifying Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

€0€13K€25K€38K€51K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

74

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

0%

  • milk_shake63%
  • Olaplex28%
  • Glynt7%
  • KÉRASTASE2%
  • Open — no brand owns it (0%)

Clarifying Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume106KCVR6.5%Products24Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews3,248Avg BSR#885
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Clarifying Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • milkshake shampoo24K/yr
  • milk shake shampoo21K/yr
  • glynt ice blond6K/yr
  • glynt ice blond shampoo11K/yr
  • olaplex silbershampoo9K/yr
  • milk shake icy blond6K/yr
  • milkshake icy blond6K/yr
  • olaplex blondiertes haar4K/yr
  • olaplex blond5K/yr
  • ice blond shampoo4K/yr

What reviews say buyers love and hate about Clarifying Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Qualität insgesamt24%

Beste Produkte

Geruch10%

Ich kann den angenehmen Geruch bestätigen

Eignung für gefärbtes Haar9%

Bestes Silbershampoo für blonde Haare

Weiches Gefühl7%

Weiche Haare

Farbe6%

Alles supi - hohe Pigmente

What buyers complain about

72% of reviews
Preis-Leistungs-Verhältnis16%

Bei knapp 17 Euronen für 100 ml ist dies inakzeptabel

Farbe15%

Färbt nach der nächsten Wäsche

Feucht/Trocken11%

extrem trocken werden.

Eignung für gefärbtes Haar5%

Bei frisch blondierten Haar sind die Spitzen intensiver bläulich gräulich

Symptomreduktion5%

habe aber keine verbesserungen feststellen können.

Clarifying Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Auslaufsicher
26%
2Farbe
22%
3Funktionalität insgesamt
11%
4Feucht/Trocken
9%
5Zertifizierungen
4%

Common Clarifying Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Clarifying Shampoo 46/100 on Amazon Germany — Skip it. The niche generates €126K/yr across 24 tracked products. Search demand moved +1.9% over the last 90 days.
Search demand for Clarifying Shampoo on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.