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Clarifying Shampoo

Fail

The top 5 brands take 100% of clicks, so Clarifying Shampoo is a Fail.

Flapen Score
46
46 / 100
Top 28% of 1,375 Computer & Zubehör niches · +5 vs the category median of 41
Market size
€126K/yr106K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
59%top-5 click share · 4 brands · 74 sellers

Flapen Score

Clarifying Shampoo against its category

The dotted line is the Computer & Zubehör average. Past it, Clarifying Shampoo is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clarifying Shampoo market on Amazon at a glance

Shoppers on Amazon Germany searched for Clarifying Shampoo 106K times last year and spent an estimated €126K. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €126K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
6.5%
Market size, estimated
€126Ka year
Peak month
May1.3× the quietest month
Top search term
milkshake shampoo24K searches a year

02 · Price

A sale here is worth €18.58.

Listings sell for €18.58 on average, from €12.91 to €37.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €18.58 that is €5K to €9K a year per listing.

Average price
€18.58inside the $15 to $100 sweet spot
Price range
€12.91–€37.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€5K–€9K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #885 within Komponenten & Ersatzteile. It carries 3,248 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#885in Komponenten & Ersatzteile
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
3,248per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Clarifying Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

74

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

0%

  • Brand 163%
  • Brand 228%
  • Brand 37%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Clarifying Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Clarifying Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milkshake shampoo24K/yr
  • milk shake shampoo21K/yr
  • glynt ice blond6K/yr
  • glynt ice blond shampoo11K/yr
  • olaplex silbershampoo9K/yr
  • milk shake icy blond6K/yr
  • milkshake icy blond6K/yr
  • olaplex blondiertes haar4K/yr
  • olaplex blond5K/yr
  • ice blond shampoo4K/yr

Reviews and returns

What reviews say buyers love and hate about Clarifying Shampoo

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Bei knapp 17 Euronen für 100 ml ist dies inakzeptabel”
A buyer, on “Preis-Leistungs-Verhältnis”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Clarifying Shampoo questions

Answered from the same tracked data.