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Canon 551

brand-locked demand (top 5 brands take 98% of clicks) — Canon 551 doesn't clear our bar today.

Flapen Score

46
Skip it

Top 28% of 1,375 Computer & Zubehör niches · +5 vs the category median of 41

Market size 16Growth 20Conversion 100Competition 43Returns 98Price range 88Avg price 95Brand share 6Review moat 52Quality gap 23
This niche Category average · 1,375 niches

Is Canon 551 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Canon 551 is a €65K/yr Amazon Germany market (8K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.

Canon 551: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.4% over the last 90 days and 28.7% of searches end in a purchase.

€65K

revenue / yr

Units sold / yr2K
Search volume / yr-9.4%8K
Conversion rate28.7%
Avg price€27.92

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers7 · 123
Top-5 product click share59%
Open market2%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement35%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews1,415

Top Canon 551 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

€0€7K€13K€20K€26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

123

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

1%

  • Canon83%
  • NewLift9%
  • Uniwork3%
  • D&C2%
  • Uiprint1%
  • Jhaan1%
  • Open — no brand owns it (1 brand, 1%)

Canon 551 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume8KCVR28.7%Products20Brands7Top 5 Brands98%OOS Rate0.3%Rating4.6★Reviews1,415Avg BSR#866
1K600Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 4.0×

What reviews say buyers love and hate about Canon 551

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Qualität insgesamt17%

Verlässliche Qualität vom Original

Preis-Leistungs-Verhältnis14%

Preis-Leistung prima

Druckqualität11%

Nur das Original sichert Druckergebnisse

Farbe11%

gute farbe

Patrone/Tinte Qualität10%

anständig beschriftet (habe bei kompatiblen Patronen schon einiges erlebt)

What buyers complain about

79% of reviews
Preis-Leistungs-Verhältnis29%

halt recht teuer.

Kompatibilität – insgesamt18%

Als für Canon Pixma MX 725 kompatibel angeboten für das Gerät inkompatibel

Benutzerfreundlichkeit7%

nicht brauchbar

Patrone/Tinte Qualität7%

Fototinte

Funktionalität insgesamt7%

Funktioniert nicht

Canon 551 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Kompatibilität – insgesamt
26%
2Gesamtgröße
24%
3Funktionalität insgesamt
18%
4Tintennachfüllung
10%
5Defekt Material/Teile
5%

Common Canon 551 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Canon 551 46/100 on Amazon Germany — Skip it. The niche generates €65K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -9.4% over the last 90 days.
Search demand for Canon 551 on Amazon Germany peaks in Jan–Dec, where the busiest month runs 4.0× the quietest.