Skip to content

Canon 551

Fail

The top 5 brands take 98% of clicks, so Canon 551 is a Fail.

Flapen Score
46
46 / 100
Top 28% of 1,375 Computer & Zubehör niches · +5 vs the category median of 41
Market size
€65K/yr8K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
59%top-5 click share · 7 brands · 123 sellers

Flapen Score

Canon 551 against its category

The dotted line is the Computer & Zubehör average. Past it, Canon 551 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canon 551 market on Amazon at a glance

Shoppers on Amazon Germany searched for Canon 551 8K times last year and spent an estimated €65K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 28.7% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 28.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €65K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
28.7%
Market size, estimated
€65Ka year
Peak month
January4.0× the quietest month
Top search term
canon 5515K searches a year

02 · Price

A sale here is worth €27.92.

Listings sell for €27.92 on average, from €10.29 to €63.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €27.92 that is €0 to €3K a year per listing.

Average price
€27.92inside the $15 to $100 sweet spot
Price range
€10.29–€63.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #866 within Drucker & Zubehör. It carries 1,415 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
95%
Out of stock, average day
0.3%
Average rank
#866in Drucker & Zubehör
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
1,415per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Canon 551 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

123

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

1%

  • Brand 183%
  • Brand 29%
  • Brand 33%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Canon 551 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 4.0×

Reviews and returns

What reviews say buyers love and hate about Canon 551

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
29%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.5%of orders come back
“halt recht teuer.”
A buyer, on “Preis-Leistungs-Verhältnis”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Canon 551 questions

Answered from the same tracked data.