- Flapen Score
- 42 / 100Top 44% of 1,375 Computer & Zubehör niches · +1 vs the category median of 4142
- Market size
- €86K/yr30K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 61%top-5 click share · 7 brands · 225 sellers
Flapen Score
Brother Toner against its category
The dotted line is the Computer & Zubehör average. Past it, Brother Toner is stronger. Inside it, weaker.
Market
The Brother Toner market on Amazon at a glance
Shoppers on Amazon Germany searched for Brother Toner 30K times last year and spent an estimated €86K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €86K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 4.3%
- Market size, estimated
- €86Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- brother toner18K searches a year
02 · Price
A sale here is worth €67.91.
Listings sell for €67.91 on average, from €21.46 to €161.70. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €67.91 that is €0 to €7K a year per listing.
- Average price
- €67.91inside the $15 to $100 sweet spot
- Price range
- €21.46–€161.70
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€7K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Drucker & Zubehör. It carries 1,338 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #76in Drucker & Zubehör
- Average rating
- 4.48 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,338per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Brother Toner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
225
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
1%
- Brand 183%
- Brand 27%
- Brand 33%
- Brand 43%
- Brand 52%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Brother Toner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Brother Toner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brother toner18K/yr
- toner brother9K/yr
- brother laserdrucker toner2K/yr
Reviews and returns
What reviews say buyers love and hate about Brother Toner
We read the reviews and the return reasons for every product selling here.
“Haufen Geld für nix”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brother Toner questions
Answered from the same tracked data.








