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Brother Toner

Fail

The top 5 brands take 97% of clicks, so Brother Toner is a Fail.

Flapen Score
42
42 / 100
Top 44% of 1,375 Computer & Zubehör niches · +1 vs the category median of 41
Market size
€86K/yr30K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
61%top-5 click share · 7 brands · 225 sellers

Flapen Score

Brother Toner against its category

The dotted line is the Computer & Zubehör average. Past it, Brother Toner is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brother Toner market on Amazon at a glance

Shoppers on Amazon Germany searched for Brother Toner 30K times last year and spent an estimated €86K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €86K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
4.3%
Market size, estimated
€86Ka year
Peak month
November1.7× the quietest month
Top search term
brother toner18K searches a year

02 · Price

A sale here is worth €67.91.

Listings sell for €67.91 on average, from €21.46 to €161.70. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €67.91 that is €0 to €7K a year per listing.

Average price
€67.91inside the $15 to $100 sweet spot
Price range
€21.46–€161.70
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Drucker & Zubehör. It carries 1,338 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#76in Drucker & Zubehör
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
1,338per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Brother Toner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

225

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

1%

  • Brand 183%
  • Brand 27%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Brother Toner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Brother Toner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brother toner18K/yr
  • toner brother9K/yr
  • brother laserdrucker toner2K/yr

Reviews and returns

What reviews say buyers love and hate about Brother Toner

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.7%of orders come back
“Haufen Geld für nix”
A buyer, on “Preis-Leistungs-Verhältnis”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Brother Toner questions

Answered from the same tracked data.