Skip to content

Brother Hl-l2350dw

Fail

The top 5 brands take 97% of clicks, so Brother Hl-l2350dw is a Fail.

Flapen Score
40
40 / 100
Ranks 738 of 1,375 Computer & Zubehör niches · −1 vs the category median of 41
Market size
€163K/yr22K searches / yr
90-day growth
-33.9%search demand this quarter
Competition
82%top-5 click share · 6 brands · 178 sellers

Flapen Score

Brother Hl-l2350dw against its category

The dotted line is the Computer & Zubehör average. Past it, Brother Hl-l2350dw is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brother Hl-l2350dw market on Amazon at a glance

Shoppers on Amazon Germany searched for Brother Hl-l2350dw 22K times last year and spent an estimated €163K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Sep–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €163K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-33.9%
Conversion, latest week
10.8%
Market size, estimated
€163Ka year
Peak month
November1.7× the quietest month
Top search term
brother hl-l2350dw18K searches a year

02 · Price

A sale here is worth €67.21.

Listings sell for €67.21 on average, from €12.62 to €296.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €67.21 that is €7K to €17K a year per listing.

Average price
€67.21inside the $15 to $100 sweet spot
Price range
€12.62–€296.29
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€7K–€17K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Drucker & Zubehör. It carries 2,396 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#80in Drucker & Zubehör
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
2,396per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Brother Hl-l2350dw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

178

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 216%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Brother Hl-l2350dw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Prime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Brother Hl-l2350dw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brother hl-l2350dw18K/yr
  • hl-l2350dw2K/yr
  • brother hl l2350dw2K/yr

Reviews and returns

What reviews say buyers love and hate about Brother Hl-l2350dw

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Druckqualität”
16%of negative reviews mention “Funktionalität insgesamt”
0.9%of orders come back
“4 Toner gekauft - kein einziger funktioniert (ist für das richtige Gerät) - es kommt keine oder nur sehr wenig Andruck. Andruck ist nicht lesbar.”
A buyer, on “Funktionalität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brother Hl-l2350dw questions

Answered from the same tracked data.