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brother drucker

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 78Growth 24Conversion 14Competition 46Returns 71Price range 5Avg price 53Brand share 0Review moat 70Quality gap 68

Market size

Great€1.0M

€1.0M/yr · 576K searches

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good702.45

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good€165.97

avg listing price — sweet spot $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-2.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Price range

Bad€82.09–€412.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, brother drucker is a €1.0M/yr Amazon Germany market (576K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

brother drucker market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
€830K–€996K
units × avg price
Conversion rate
1.1%
Avg BSR
#49
Page quality
0%
Prime
73%
Sponsored
18%
Out of stock
0.0%
Avg brand age
46 months
Avg seller age
181 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 rising

Sellers

207

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

0%

  • Brother98%
  • Epson2%

Demand

Weekly Amazon search volume, last 46 weeks — -2.8% search growth over the last 90 days.
25K15KSpike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top brother drucker search terms

  • brother drucker260K/yr
  • brother97K/yr
  • brother drucker multifunktionsgerät39K/yr
  • brother tintenstrahldrucker34K/yr
  • drucker brother61K/yr
  • brother multifunktionsdrucker22K/yr
  • drucker brother multifunktionsgerät15K/yr
  • multifunktionsdrucker brother12K/yr
  • brother printer9K/yr
  • brother dcp10K/yr
All search terms

Top brother drucker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€103K20%€207K30%€310K40%€413K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about brother drucker

What buyers praise and complain about, mined from review topics.

What buyers love

Druckqualität26%

“Kein Treiber-Chaos: Dank nativer Unterstützung (AirPrint) musst du oft gar nichts installieren. Anschließen, im WLAN finden, drucken”

Montage/Installation11%

“Installation über Handy super”

Druckgeschwindigkeit8%

“Sehr guter Drucker schnelle Lieferung leichte Installation über das Handy”

Benutzerfreundlichkeit7%

“Easy”

Preis-Leistungs-Verhältnis7%

“Super Preis-Leistung”

Qualität insgesamt7%

“Super Produkt”

beworben Vs Tatsächliches Produkt3%

“Produkt wie beschrieben”

Konnektivität – insgesamt3%

“Mit dem Handy verbinden ging schnell”

Scanfunktion2%

“Scanner mit einer guten Bediensoftware”

Software/Anwendung1%

“mit Handy über app sehr gut”

What buyers complain about

Montage/Installation10%

“Schlimmste Installation die ich jemals erlebt habe”

Druckqualität9%

“Zwei Drucker hintereinander defekt”

Konnektivität – insgesamt7%

“Verbindungsprobleme, die ich als Laie nur mit Hilfe lösen konnte.”

Funktionalität insgesamt6%

“Drucker mit Problemen”

Benutzerfreundlichkeit5%

“Problematischer Drucker”

Qualität insgesamt4%

“Unglaublicher Müll”

Haltbarkeit4%

“Nach 4 Wochen und ca. 100 Drucken defekt”

Druckgeschwindigkeit3%

“Problematischer Drucker”

Software/Anwendung3%

“Was mich an ihm bloß ärgert ist die Software”

Preis-Leistungs-Verhältnis3%

“teure Tinte”

Top return reasons

Funktionalität insgesamt16%
Druckqualität13%
Konnektivität – insgesamt10%
Gesamtgröße10%
Scanfunktion6%
Kompatibilität – insgesamt5%
Defekt Material/Teile5%
Montage/Installation4%
Produktzustand3%
Doppelseitiger Druck3%

Common questions

Is brother drucker profitable to sell on Amazon Germany?
The niche generates €1.0M/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (44/100).
How competitive is the brother drucker niche?
2 brands and 207 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in brother drucker?
Top complaints mined from reviews: Montage/Installation, Druckqualität, Konnektivität – insgesamt. The return rate is 2.1%.
What does it cost to enter the brother drucker niche?
Listings span €82.09–€412.08; the average listing price is €165.97 (sweet spot $15–$100). The average incumbent carries 702 reviews — the moat a new listing must climb.