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Brother Drucker

Fail

The top 5 brands take 100% of clicks, so Brother Drucker is a Fail.

Flapen Score
44
44 / 100
Top 36% of 1,375 Computer & Zubehör niches · +3 vs the category median of 41
Market size
€1.0M/yr576K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
57%top-5 click share · 2 brands · 207 sellers

Flapen Score

Brother Drucker against its category

The dotted line is the Computer & Zubehör average. Past it, Brother Drucker is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brother Drucker market on Amazon at a glance

Shoppers on Amazon Germany searched for Brother Drucker 576K times last year and spent an estimated €1.0M. All 2 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 576K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.0M a year.

Searches, last 12 months
576K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
1.1%
Market size, estimated
€1.0Ma year
Top search term
brother drucker260K searches a year

02 · Price

A sale here is worth €165.97.

Listings sell for €165.97 on average, from €82.09 to €412.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €165.97 that is €17K to €41K a year per listing.

Average price
€165.97above the $15 to $100 sweet spot
Price range
€82.09–€412.08
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€17K–€41K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Drucker & Zubehör. It carries 702 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#49in Drucker & Zubehör
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
702per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Brother Drucker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 rising

Sellers

207

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

0%

  • Brand 198%
  • Brand 22%

Demand

Brother Drucker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked

Search terms

Top Brother Drucker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brother drucker260K/yr
  • brother97K/yr
  • brother drucker multifunktionsgerät39K/yr
  • brother tintenstrahldrucker34K/yr
  • drucker brother61K/yr
  • brother multifunktionsdrucker22K/yr
  • drucker brother multifunktionsgerät15K/yr
  • multifunktionsdrucker brother12K/yr
  • brother printer9K/yr
  • brother dcp10K/yr

Reviews and returns

What reviews say buyers love and hate about Brother Drucker

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Druckqualität”
10%of negative reviews mention “Montage/Installation”
2.1%of orders come back
“Schlimmste Installation die ich jemals erlebt habe”
A buyer, on “Montage/Installation”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brother Drucker questions

Answered from the same tracked data.