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Bluray

weak search conversion (0.6%) — Bluray doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 796 of 1,375 Computer & Zubehör niches · −2 vs the category median of 41

Market size 34Growth 17Conversion 7Competition 28Returns 71Price range 46Avg price 90Brand share 43Review moat 42Quality gap 57
This niche Category average · 1,375 niches

Is Bluray profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bluray is a €166K/yr Amazon Germany market (499K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Bluray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.3% over the last 90 days and 0.6% of searches end in a purchase.

€166K

revenue / yr

Units sold / yr6K
Search volume / yr-16.3%499K
Conversion rate0.6%
Avg price€58.29

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers13 · 181
Top-5 product click share68%
Open market21%
Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement75%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews2,309

Top Bluray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

€0€17K€33K€50K€66K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

181

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

17%

  • Sony38%
  • Verbatim26%
  • Panasonic7%
  • DIDAR5%
  • ASUS4%
  • LEONINE3%
  • Open — no brand owns it (7 brands, 17%)

Bluray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume499KCVR0.6%Products16Brands13Top 5 Brands79%OOS Rate0.0%Rating4.4★Reviews2,309Avg BSR#144
125K75KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 8.8×

Top Bluray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • blu-ray91K/yr
  • bluray91K/yr
  • blue ray79K/yr
  • blu ray angebote56K/yr
  • blue ray filme35K/yr
  • blu ray box27K/yr
  • bluray filme19K/yr
  • blu ray filme angebote24K/yr
  • blue rays filme angebote23K/yr
  • bluray angebote16K/yr

What reviews say buyers love and hate about Bluray

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Qualität insgesamt15%

Top Produkt

Preis-Leistungs-Verhältnis13%

Preis-Leistung super

beworben Vs Tatsächliches Produkt11%

Erwartungen erfüllt

Benutzerfreundlichkeit8%

Simpler Allrounder

Anzeigeauflösung5%

Blue Ray Player Full HD 1080

What buyers complain about

75% of reviews
Funktionalität insgesamt12%

Funktion eingeschränkt

Qualität insgesamt12%

Kompletter Ausfall

Geräuschpegel12%

Spiele sind normal laut

Preis-Leistungs-Verhältnis10%

Da sind selbst 60 Euro noch zu viel

Haltbarkeit6%

Und beim nächsten Mal ist er wieder hängen geblieben

Bluray return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
31%
2Kompatibilität – insgesamt
18%
3Konnektivität – insgesamt
8%
4Geräuschpegel
6%
5Defekt Material/Teile
6%

Common Bluray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bluray 39/100 on Amazon Germany — Skip it. The niche generates €166K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -16.3% over the last 90 days.
Search demand for Bluray on Amazon Germany peaks in Aug–Oct–Nov–Dec, where the busiest month runs 8.8× the quietest.