- Flapen Score
- 39 / 100Ranks 796 of 1,375 Computer & Zubehör niches · −2 vs the category median of 4139
- Market size
- €166K/yr499K searches / yr
- 90-day growth
- -16.3%search demand this quarter
- Competition
- 68%top-5 click share · 13 brands · 181 sellers
Flapen Score
Bluray against its category
The dotted line is the Computer & Zubehör average. Past it, Bluray is stronger. Inside it, weaker.
Market
The Bluray market on Amazon at a glance
Shoppers on Amazon Germany searched for Bluray 499K times last year and spent an estimated €166K. The top 5 brands take 79% of clicks. Demand peaks in Aug–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 499K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €166K a year.
- Searches, last 12 months
- 499K
- Growth, 90 days vs prior 90
- -16.3%
- Conversion, latest week
- 0.6%
- Market size, estimated
- €166Ka year
- Peak month
- November8.8× the quietest month
- Top search term
- blu-ray91K searches a year
02 · Price
A sale here is worth €58.29.
Listings sell for €58.29 on average, from €9.90 to €195.86. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €58.29 that is €6K to €15K a year per listing.
- Average price
- €58.29inside the $15 to $100 sweet spot
- Price range
- €9.90–€195.86
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €6K–€15K
- Returns
- 2.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #144 within Rohlinge & Leermedien. It carries 2,309 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #144in Rohlinge & Leermedien
- Average rating
- 4.41 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,309per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Bluray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
181
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
17%
- Brand 138%
- Brand 226%
- Brand 37%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (7 brands, 17%)
Demand
Bluray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 8.8×
Search terms
Top Bluray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blu-ray91K/yr
- bluray91K/yr
- blue ray79K/yr
- blu ray angebote56K/yr
- blue ray filme35K/yr
- blu ray box27K/yr
- bluray filme19K/yr
- blu ray filme angebote24K/yr
- blue rays filme angebote23K/yr
- bluray angebote16K/yr
Reviews and returns
What reviews say buyers love and hate about Bluray
We read the reviews and the return reasons for every product selling here.
“Funktion eingeschränkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluray questions
Answered from the same tracked data.