Skip to content
50

bluetooth tastatur

Worth a look

Shows a sweet-spot price point ($28.31 avg), but soft demand (-32.5% this quarter) keeps it on the watch list.

Market size 19Growth 9Conversion 39Competition 79Returns 60Price range 89Avg price 95Brand share 56Review moat 43Quality gap 75

Avg price

Incredible€28.31

avg listing price — sweet spot $15–$100

Price range

Great€9.37–€79.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.6%

return rate — above 5% kills the launch gate

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,237.51

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad€76K

€76K/yr · 86K searches

Growth

Bad-32.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, bluetooth tastatur is a €76K/yr Amazon Germany market (86K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

bluetooth tastatur market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
€42K–€57K
units × avg price
Conversion rate
3.1%
Avg BSR
#65
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
0.0%
Avg brand age
43 months
Avg seller age
190 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

139

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

36%

Top 20: 75%

Open market

22%

  • Logitech30%
  • Arteck14%
  • UGREEN10%
  • iClever9%
  • TECKNET8%
  • Inateck7%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -32.5% search growth over the last 90 days.
30K20KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Top bluetooth tastatur search terms

  • bluetooth-tastatur14K/yr
  • tastatur kabellos leise11K/yr
  • flache tastatur kabellos8K/yr
  • tastatur kabellos bluetooth5K/yr
  • laptop tastatur kabellos5K/yr
  • bluetooth tastatur mit nummernblock5K/yr
  • bt tastatur4K/yr
  • multi device keyboard5K/yr
  • tastatur kabellos flach4K/yr
  • tastatur flach kabellos6K/yr
All search terms

Top bluetooth tastatur products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2K6%€5K9%€7K12%€9K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about bluetooth tastatur

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt18%

“Quality”

Preis-Leistungs-Verhältnis13%

“Super Preis/Leistung”

Konnektivität – insgesamt9%

“Mit Dongle klappt es super, ginge auch per Bluetooth”

Touch-/Tastensteuerung9%

“Das Set besteht aus Tastatur und Funk-Maus, beide ausgestattet mit der SilentTouch-Technologie, sodass Tippen und Klicken angenehm leise sind”

Benutzerfreundlichkeit7%

“nice in der Handhabung”

beworben Vs Tatsächliches Produkt5%

“Funktionell exactly as advertised”

Design insgesamt4%

“Top Design”

Akkulaufzeit4%

“Super Akku Tastatur/Maus Set”

Montage/Installation3%

“Installation & Nutzung”

Gesamtgröße3%

“Passt”

What buyers complain about

Haltbarkeit15%

“Short Durability”

Qualität insgesamt12%

“Produktionsfehler”

Konnektivität – insgesamt10%

“Verbindungsprobleme”

Touch-/Tastensteuerung9%

“Shift Button does not work”

Funktionalität insgesamt7%

“Funktioniert nicht”

Preis-Leistungs-Verhältnis4%

“Scheint aber ein generelles Problem Hersteller übergreifend in dieser Preisklasse zu sein”

Geräuschpegel3%

“die tasten sind relativ laut”

Kompatibilität – insgesamt3%

“Obwohl in der Beschreibung eindeutig MacOS kompatibel steht”

Gesamtgröße3%

“Die Maus fällt etwas klein aus”

Benutzerfreundlichkeit2%

“Unbrauchbar”

Top return reasons

Gesamtgröße17%
Funktionalität insgesamt16%
Konnektivität – insgesamt14%
Kompatibilität – insgesamt10%
Touch-/Tastensteuerung7%
Qualität insgesamt6%
Geräuschpegel5%
Defekt Material/Teile4%
Produktzustand2%
beworben Vs Tatsächliches Produkt2%

Common questions

Is bluetooth tastatur profitable to sell on Amazon Germany?
The niche generates €76K/yr across 51 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the bluetooth tastatur niche?
22 brands and 139 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in bluetooth tastatur?
Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Konnektivität – insgesamt. The return rate is 2.6%.
When does demand for bluetooth tastatur peak?
Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the bluetooth tastatur niche?
Listings span €9.37–€79.19; the average listing price is €28.31 (sweet spot $15–$100). The average incumbent carries 2,238 reviews — the moat a new listing must climb.