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Bluetooth Tastatur

Bluetooth Tastatur shows a sweet-spot price point ($28.31 avg), but soft demand (-32.5% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 17% of 1,375 Computer & Zubehör niches · +9 vs the category median of 41

Market size 19Growth 9Conversion 39Competition 79Returns 60Price range 89Avg price 95Brand share 56Review moat 43Quality gap 75
This niche Category average · 1,375 niches

Is Bluetooth Tastatur profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bluetooth Tastatur is a €76K/yr Amazon Germany market (86K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Bluetooth Tastatur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -32.5% over the last 90 days and 3.1% of searches end in a purchase.

€76K

revenue / yr

Units sold / yr2K
Search volume / yr-32.5%86K
Conversion rate3.1%
Avg price€28.31

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers22 · 139
Top-5 product click share36%
Open market29%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 51 products

Sponsored placement90%
New entrants (1y)5· 2 succeeded
Avg rating4.3★
Avg reviews2,238

Top Bluetooth Tastatur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

€0€2K€5K€7K€9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

139

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

36%

Top 20: 75%

Open market

22%

  • Logitech30%
  • Arteck14%
  • UGREEN10%
  • iClever9%
  • TECKNET8%
  • Inateck7%

Bluetooth Tastatur demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume86KCVR3.1%Products51Brands22Top 5 Brands71%OOS Rate0.0%Rating4.3★Reviews2,238Avg BSR#65
30K20KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Top Bluetooth Tastatur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bluetooth-tastatur14K/yr
  • tastatur kabellos leise11K/yr
  • flache tastatur kabellos8K/yr
  • tastatur kabellos bluetooth5K/yr
  • laptop tastatur kabellos5K/yr
  • bluetooth tastatur mit nummernblock5K/yr
  • bt tastatur4K/yr
  • multi device keyboard5K/yr
  • tastatur kabellos flach4K/yr
  • tastatur flach kabellos6K/yr

What reviews say buyers love and hate about Bluetooth Tastatur

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Qualität insgesamt18%

Quality

Preis-Leistungs-Verhältnis13%

Super Preis/Leistung

Konnektivität – insgesamt9%

Mit Dongle klappt es super, ginge auch per Bluetooth

Touch-/Tastensteuerung9%

Das Set besteht aus Tastatur und Funk-Maus, beide ausgestattet mit der SilentTouch-Technologie, sodass Tippen und Klicken angenehm leise sind

Benutzerfreundlichkeit7%

nice in der Handhabung

What buyers complain about

67% of reviews
Haltbarkeit15%

Short Durability

Qualität insgesamt12%

Produktionsfehler

Konnektivität – insgesamt10%

Verbindungsprobleme

Touch-/Tastensteuerung9%

Shift Button does not work

Funktionalität insgesamt7%

Funktioniert nicht

Bluetooth Tastatur return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
17%
2Funktionalität insgesamt
16%
3Konnektivität – insgesamt
14%
4Kompatibilität – insgesamt
10%
5Touch-/Tastensteuerung
7%

Common Bluetooth Tastatur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bluetooth Tastatur 50/100 on Amazon Germany — Worth a look. The niche generates €76K/yr across 51 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -32.5% over the last 90 days.
Search demand for Bluetooth Tastatur on Amazon Germany peaks in Sep–Oct–Nov–Dec, where the busiest month runs 4.0× the quietest.