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Black Hair Shampoo

Black Hair Shampoo shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 4% of 1,375 Computer & Zubehör niches · +18 vs the category median of 41

Market size 36Growth 25Conversion 77Competition 69Returns 97Price range 31Avg price 55Brand share 77Review moat 48Quality gap 76
This niche Category average · 1,375 niches

Is Black Hair Shampoo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Black Hair Shampoo is a €175K/yr Amazon Germany market (184K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 59/100.

Black Hair Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.2% over the last 90 days and 7.5% of searches end in a purchase.

€175K

revenue / yr

Units sold / yr15K
Search volume / yr-0.2%184K
Conversion rate7.5%
Avg price€12.60

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers22 · 67
Top-5 product click share43%
Open market42%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement97%
New entrants (1y)3· 1 succeeded
Avg rating4.3★
Avg reviews1,739

Top Black Hair Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€10K€16K€21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

67

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

43%

Top 20: 89%

Open market

35%

  • KINGMING17%
  • YOURTONE12%
  • milk_shake11%
  • KAISASA9%
  • Ivnil9%
  • RILSIC7%

Black Hair Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume184KCVR7.5%Products31Brands22Top 5 Brands58%OOS Rate8.7%Rating4.3★Reviews1,739Avg BSR#375
7K5KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug · busiest ÷ quietest = 2.2×

Top Black Hair Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black hair dye shampoo70K/yr
  • black hair dye17K/yr
  • black hair dye shampoo 3in120K/yr
  • black shampoo10K/yr
  • black hair shampoo12K/yr
  • farbshampoo schwarz9K/yr
  • milk shake icy blond6K/yr
  • shampoo schwarze farbe für haare4K/yr
  • schwarzes shampoo5K/yr
  • schwarz shampoo6K/yr

What reviews say buyers love and hate about Black Hair Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Qualität insgesamt19%

Super Produkt

Benutzerfreundlichkeit14%

Super easy- ABER

Farbe12%

Mein Lieblings-Color-Shampoo

Eignung für gefärbtes Haar9%

Super Alternative zur Haarfarbe

Abdeckung6%

Perfekt abgedeckt

What buyers complain about

66% of reviews
Farbe11%

färbendes Schampoo

Allergien10%

Hat massive allergische Hautreaktionen hervorgerufen

Eignung für gefärbtes Haar9%

Haare nicht an wie normale Färbungen

Funktionalität insgesamt8%

Wirkt nicht

Farbverblassen/Verfärbung6%

Färbt Kopfhaut

Black Hair Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
30%
2Auslaufsicher
7%
3Funktionalität insgesamt
7%
4Qualität insgesamt
7%
5beworben Vs Tatsächliches Produkt
6%

Common Black Hair Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Hair Shampoo 59/100 on Amazon Germany — Worth a look. The niche generates €175K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -0.2% over the last 90 days.
Search demand for Black Hair Shampoo on Amazon Germany peaks in Jul–Aug, where the busiest month runs 2.2× the quietest.