Is black hair shampoo profitable to sell on Amazon Germany?

The niche generates €175K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (59/100).

How competitive is the black hair shampoo niche?

22 brands and 67 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in black hair shampoo?

Top complaints mined from reviews: Farbe, Allergien, Eignung für gefärbtes Haar. The return rate is 0.6%.

When does demand for black hair shampoo peak?

Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.

What does it cost to enter the black hair shampoo niche?

Listings span €7.20–€18.44; the average listing price is €12.60 (sweet spot $15–$100). The average incumbent carries 1,739 reviews — the moat a new listing must climb.

black hair shampoo

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Brand share

Great58%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€12.60

avg listing price — sweet spot $15–$100

Review moat

Okay1,739.45

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€175K

€175K/yr · 184K searches

Price range

Okay€7.20–€18.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, black hair shampoo is a €175K/yr Amazon Germany market (184K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 59/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

black hair shampoo market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: €158K–€189K; units × avg price
Conversion rate: 7.5%
Avg BSR: #375
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 8.7%
Avg brand age: 51 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

43%

Top 20: 89%

Open market

35%

KINGMING17%
YOURTONE12%
milk_shake11%
KAISASA9%
Ivnil9%
RILSIC7%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -0.2% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.2×

Open Trend

Top black hair shampoo search terms

black hair dye shampoo70K/yr +8.4%8.2% conv.
black hair dye17K/yr +9.6%4.2% conv.
black hair dye shampoo 3in120K/yr -40.7%7.9% conv.
black shampoo10K/yr +10.3%5.1% conv.
black hair shampoo12K/yr +6.2%3.4% conv.
farbshampoo schwarz9K/yr -31.1%8.6% conv.
milk shake icy blond6K/yr +8.5%11.8% conv.
shampoo schwarze farbe für haare4K/yr +75.3%6.7% conv.
schwarzes shampoo5K/yr +77.3%4.7% conv.
schwarz shampoo6K/yr +49.8%8.6% conv.

All search terms

Top black hair shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Schwarz Haarfärbeshampoo für Graues Haar 3 in 1 Haarfarben Shampoo für Männer und Frauen Black Hair Dye Shampoo for Gray Hair shampoo gegen graue haare (500 ml)

KINGMING€14.984.4★1,967 rev

KAISASA Schwarzes Haarfärbe-Shampoo 3-in-1 Haarfarb-Shampoo für Damen und Herren natürliche schwarze Haarfarbe zum Abdecken von grauem Haar (Black)

KAISASA€13.434.3★1,162 rev

Black Hair Dye Shampoo Haarfarbe Schwarz Haarfarbeshampoo für Männer und Frauen Sofort Haarfarbe Shampoo für Gegen Graue Haar (500ml)

YOURTONE€10.324.3★1,209 rev

milk_shake | Icy Blond Shampoo 300 ml Spezielles Anti-Gelb Shampoo für blondes oder aufgehelltes Haar mit schwarzem Pigment Made in Italy

milk_shake€17.224.5★5,547 rev

Schwarze Haarfärbeshampoo für Graues Haar 500ML Black Hair Dye Shampoo 3-in-1 Haarfarbe Shampoo Natürliches Haarfärbeshampoo Sofort-Haarfarben-Shampoo Gegen Graue Haare für Männer Frauen

RILSIC€10.124.3★1,287 rev

Newest

by launch date

JUANCHI Schwarzes Haarfärbeshampoo für Graues Haar Haarfärbeshampoo Schwarz 3 in 1 500ml Natürliche Schwarze Haarfarbe für Frauen Männer (16.9oz)

JUANCHI€9.70300 rev

4mo ago

Black Hair Dye Shampoo 3 in 1 Schwarzes Haarfärbeshampoo Kann graue Haare abdecken pflanzliche Inhaltsstoffe natürliches Haarfarbshampoo

MEIDU€9.8154 rev

6mo ago

Schwarzes Haarfärbe Black Hair Dye Shampoo 3 in 1 Haarfärbeshampoo für Männer Frauen zur Abdeckung grauer Haare

Farndu€9.09955 rev

11mo ago

KAISASA Schwarzes Haarfärbe-Shampoo 3-in-1 Haarfarb-Shampoo für Damen und Herren natürliche schwarze Haarfarbe zum Abdecken von grauem Haar (Black)

KAISASA€13.431,162 rev

1y ago

Schwarz Haarfärbeshampoo für Graues Haar 3 in 1 Haarfarben Shampoo für Männer und Frauen Black Hair Dye Shampoo for Gray Hair shampoo gegen graue haare (500 ml)

KINGMING€14.981,967 rev

1y ago

What buyers say about black hair shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt19%

“Super Produkt”

Benutzerfreundlichkeit14%

“Super easy- ABER”

Farbe12%

“Mein Lieblings-Color-Shampoo”

Eignung für gefärbtes Haar9%

“Super Alternative zur Haarfarbe”

Abdeckung6%

“Perfekt abgedeckt”

beworben Vs Tatsächliches Produkt5%

“Bestellung wie besprochen”

Geruch4%

“Ich kann den angenehmen Geruch bestätigen”

Haarstyling3%

“Super Shampoo für erste graue Haare”

Einfache Anwendung3%

“Färbt tatsächlich ab der ersten Anwendung, leicht aufzutragen, Handschuhe habe ich angezugen, Flecken lassen sich mühelos entfernen von Haut und Gegenständen”

Farbverblassen/Verfärbung3%

“Tolle Alternative zu haar Färbung”

What buyers complain about

Farbe11%

“färbendes Schampoo”

Allergien10%

“Hat massive allergische Hautreaktionen hervorgerufen”

Eignung für gefärbtes Haar9%

“Haare nicht an wie normale Färbungen”

Funktionalität insgesamt8%

“Wirkt nicht”

Farbverblassen/Verfärbung6%

“Färbt Kopfhaut”

Geruch6%

“es stinkt fürchterlich”

Haarverwandt5%

“Allerdings macht das Shampoo die Haare etwas struppig”

beworben Vs Tatsächliches Produkt5%

“wirkt nicht, wie Beschreibung”

Preis-Leistungs-Verhältnis3%

“Unnötig Geldverschwendung”

Qualität insgesamt3%

“Müll”

Top return reasons

Farbe30%

Auslaufsicher7%

Funktionalität insgesamt7%

Qualität insgesamt7%

beworben Vs Tatsächliches Produkt6%

schädigen/verbrennen Haare4%

Geruch3%

Inhaltsstoffe – insgesamt3%

Fleckenbeständigkeit2%

Produktzustand2%

Common questions

Is black hair shampoo profitable to sell on Amazon Germany?: The niche generates €175K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (59/100).
How competitive is the black hair shampoo niche?: 22 brands and 67 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in black hair shampoo?: Top complaints mined from reviews: Farbe, Allergien, Eignung für gefärbtes Haar. The return rate is 0.6%.
When does demand for black hair shampoo peak?: Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.
What does it cost to enter the black hair shampoo niche?: Listings span €7.20–€18.44; the average listing price is €12.60 (sweet spot $15–$100). The average incumbent carries 1,739 reviews — the moat a new listing must climb.