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B650e

Fail

The top 5 brands take 100% of clicks, so B650e is a Fail.

Flapen Score
19
19 / 100
Ranks 1,362 of 1,375 Computer & Zubehör niches · −22 vs the category median of 41
Market size
€20K/yr22K searches / yr
90-day growth
-44.0%search demand this quarter
Competition
79%top-5 click share · 3 brands · 149 sellers

Flapen Score

B650e against its category

The dotted line is the Computer & Zubehör average. Past it, B650e is stronger. Inside it, weaker.

19Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B650e market on Amazon at a glance

Shoppers on Amazon Germany searched for B650e 22K times last year and spent an estimated €20K. All 3 brands take every click. Demand peaks in Aug–Oct–Nov–Dec. Flapen scores it 19 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €20K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-44.0%
Conversion, latest week
0.6%
Market size, estimated
€20Ka year
Peak month
November3.7× the quietest month
Top search term
b650e14K searches a year

02 · Price

A sale here is worth €156.50.

Listings sell for €156.50 on average, from €116.33 to €209.86. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €156.50 that is €0 to €16K a year per listing.

Average price
€156.50above the $15 to $100 sweet spot
Price range
€116.33–€209.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€16K
Returns
5.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #208 within Komponenten & Ersatzteile. It carries 669 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#208in Komponenten & Ersatzteile
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
669per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top B650e products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

149

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 28%
  • Brand 31%
  • Open — no brand owns it (0%)

Demand

B650e search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top B650e search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • b650e14K/yr
  • asus b650e max gaming wifi3K/yr
  • asus b650e2K/yr
  • b650e mainboard am52K/yr

Reviews and returns

What reviews say buyers love and hate about B650e

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Konnektivität – insgesamt”
5.6%of orders come back
“Dafür funktioniert Bluetooth damit nicht”
A buyer, on “Konnektivität – insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common B650e questions

Answered from the same tracked data.