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Arduino Nano

Fail

Demand is soft, at -21.6% this quarter, so Arduino Nano is a Fail.

Flapen Score
44
44 / 100
Top 36% of 1,375 Computer & Zubehör niches · +3 vs the category median of 41
Market size
€95K/yr123K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
61%top-5 click share · 10 brands · 20 sellers

Flapen Score

Arduino Nano against its category

The dotted line is the Computer & Zubehör average. Past it, Arduino Nano is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Arduino Nano market on Amazon at a glance

Shoppers on Amazon Germany searched for Arduino Nano 123K times last year and spent an estimated €95K. The top 5 brands take 90% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €95K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
5.8%
Market size, estimated
€95Ka year
Peak month
November1.5× the quietest month
Top search term
arduino nano102K searches a year

02 · Price

A sale here is worth €13.38.

Listings sell for €13.38 on average, from €5.78 to €40.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €13.38 that is €1K to €3K a year per listing.

Average price
€13.38under the $15 to $100 sweet spot
Price range
€5.78–€40.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #216 within Kabel & Zubehör. It carries 758 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#216in Kabel & Zubehör
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
758per listing
Listings tracked
22

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Arduino Nano products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

20

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

7%

  • Brand 136%
  • Brand 217%
  • Brand 316%
  • Brand 414%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Arduino Nano search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Arduino Nano search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arduino nano102K/yr
  • arduino nano esp326K/yr
  • arduino nano v34K/yr
  • arduino esp324K/yr
  • arduino nano every4K/yr
  • arduino nano usb c3K/yr

Reviews and returns

What reviews say buyers love and hate about Arduino Nano

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Funktionalität insgesamt”
0.8%of orders come back
“Bei der ersten Bestellung funktionierte nur einer”
A buyer, on “Funktionalität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Arduino Nano questions

Answered from the same tracked data.