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Arduino

weak search conversion (0.9%) — Arduino doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 796 of 1,375 Computer & Zubehör niches · −2 vs the category median of 41

Market size 20Growth 14Conversion 12Competition 37Returns 95Price range 89Avg price 95Brand share 30Review moat 53Quality gap 32
This niche Category average · 1,375 niches

Is Arduino profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Arduino is a €79K/yr Amazon Germany market (299K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Arduino: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.5% over the last 90 days and 0.9% of searches end in a purchase.

€79K

revenue / yr

Units sold / yr4K
Search volume / yr-21.5%299K
Conversion rate0.9%
Avg price€27.71

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers8 · 23
Top-5 product click share63%
Open market13%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement94%
New entrants (1y)3· 1 succeeded
Avg rating4.6★
Avg reviews1,377

Top Arduino products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€16K€24K€32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

23

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

7%

  • ELEGOO48%
  • Arduino14%
  • SUNFOUNDER9%
  • QIQIAZI8%
  • Miuzei7%
  • APKLVSR6%
  • Open — no brand owns it (2 brands, 7%)

Arduino demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume299KCVR0.9%Products17Brands8Top 5 Brands87%OOS Rate0.0%Rating4.6★Reviews1,377Avg BSR#42
13K8KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top Arduino search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • arduino274K/yr
  • microcontroller15K/yr
  • mikrocontroller10K/yr

What reviews say buyers love and hate about Arduino

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Qualität insgesamt18%

TOP-Produkt, gewohnt gute Qualität von Arduino

Preis-Leistungs-Verhältnis15%

Preiswert

beworben Vs Tatsächliches Produkt13%

Macht was es soll

Design insgesamt8%

Fazit: Ein hervorragendes und preiswertes Set für Bastler und Maker

Software/Anwendung7%

Mit etwas Recherche gelang es mir, die erforderliche Software für meinen Linux Mint Computer herunter zu laden, da ich keinen CD Player habe

What buyers complain about

81% of reviews
Anleitung/Benutzerhandbuch/Fehlerbehebung25%

Anleitung echt billig

Konnektivität – insgesamt15%

die keinen Netzwerk Zugriff erlaubte ohne ein Passwort, das ich natürlich nicht kannte.

beworben Vs Tatsächliches Produkt13%

Irreführende Darstellung

Qualität insgesamt9%

Qualität ist schlecht

Preis-Leistungs-Verhältnis7%

sind nicht die billigste Wahl

Arduino return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
21%
2Gesamtgröße
13%
3Defekt Material/Teile
12%
4Kompatibilität – insgesamt
12%
5Anleitung/Benutzerhandbuch/Fehlerbehebung
9%

Common Arduino questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Arduino 39/100 on Amazon Germany — Skip it. The niche generates €79K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -21.5% over the last 90 days.
Search demand for Arduino on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.2× the quietest.