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39

arduino

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Market size 20Growth 14Conversion 12Competition 37Returns 95Price range 89Avg price 95Brand share 30Review moat 53Quality gap 32

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible€27.71

avg listing price — sweet spot $15–$100

Price range

Great€9.70–€74.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,376.59

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Bad€79K

€79K/yr · 299K searches

Growth

Bad-21.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, arduino is a €79K/yr Amazon Germany market (299K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

arduino market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
€83K–€111K
units × avg price
Conversion rate
0.9%
Avg BSR
#42
Page quality
0%
Prime
94%
Sponsored
94%
Out of stock
0.0%
Avg brand age
46 months
Avg seller age
206 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

23

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

7%

  • ELEGOO48%
  • Arduino14%
  • SUNFOUNDER9%
  • QIQIAZI8%
  • Miuzei7%
  • APKLVSR6%
  • Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -21.5% search growth over the last 90 days.
13K8KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top arduino search terms

  • arduino274K/yr
  • microcontroller15K/yr
  • mikrocontroller10K/yr
All search terms

Top arduino products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€8K20%€16K30%€24K40%€32K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about arduino

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt18%

“TOP-Produkt, gewohnt gute Qualität von Arduino”

Preis-Leistungs-Verhältnis15%

“Preiswert”

beworben Vs Tatsächliches Produkt13%

“Macht was es soll”

Design insgesamt8%

“Fazit: Ein hervorragendes und preiswertes Set für Bastler und Maker”

Software/Anwendung7%

“Mit etwas Recherche gelang es mir, die erforderliche Software für meinen Linux Mint Computer herunter zu laden, da ich keinen CD Player habe”

Kompatibilität – insgesamt6%

“Uno R3 Board voll kompatibel”

Montage/Installation5%

“Super Starterkit mit allem, was der Anfänger braucht”

Flexibilität3%

“Brauchbar”

Konnektivität – insgesamt3%

“Auch die Verbindung mit dem PC funktionierte auf Anhieb über das mitgelieferte USB-Kabel”

Benutzerfreundlichkeit3%

“Leichte Handhabung”

What buyers complain about

Anleitung/Benutzerhandbuch/Fehlerbehebung25%

“Anleitung echt billig”

Konnektivität – insgesamt15%

“die keinen Netzwerk Zugriff erlaubte ohne ein Passwort, das ich natürlich nicht kannte.”

beworben Vs Tatsächliches Produkt13%

“Irreführende Darstellung”

Qualität insgesamt9%

“Qualität ist schlecht”

Preis-Leistungs-Verhältnis7%

“sind nicht die billigste Wahl”

Kompatibilität – insgesamt6%

“Würde ich nicht mehr kaufen, wegen CH340 Problem”

Gewicht schwer3%

“es ist leider ein bisschen schwerer, als ich dachte.”

Funktionalität insgesamt3%

“Hat bei mir leider nicht funktioniert”

Top return reasons

Funktionalität insgesamt21%
Gesamtgröße13%
Defekt Material/Teile12%
Kompatibilität – insgesamt12%
Anleitung/Benutzerhandbuch/Fehlerbehebung9%
Software/Anwendung6%
Konnektivität – insgesamt3%
Heizung2%
Qualität insgesamt2%
Montage/Installation2%

Common questions

Is arduino profitable to sell on Amazon Germany?
The niche generates €79K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (39/100).
How competitive is the arduino niche?
8 brands and 23 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in arduino?
Top complaints mined from reviews: Anleitung/Benutzerhandbuch/Fehlerbehebung, Konnektivität – insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 0.9%.
When does demand for arduino peak?
Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the arduino niche?
Listings span €9.70–€74.99; the average listing price is €27.71 (sweet spot $15–$100). The average incumbent carries 1,377 reviews — the moat a new listing must climb.