Is apple tastatur profitable to sell on Amazon Germany?

The niche generates €3.1M/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (42/100).

How competitive is the apple tastatur niche?

6 brands and 67 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in apple tastatur?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Konnektivität – insgesamt, Kompatibilität – insgesamt. The return rate is 3.4%.

When does demand for apple tastatur peak?

Demand peaks in Feb–Nov; the busiest month runs 2.2× the quietest.

What does it cost to enter the apple tastatur niche?

Listings span €19.10–€283.28; the average listing price is €101.50 (sweet spot $15–$100). The average incumbent carries 924 reviews — the moat a new listing must climb.

apple tastatur

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible€3.1M

€3.1M/yr · 969K searches

Avg price

Great€101.50

avg listing price — sweet spot $15–$100

Review moat

Good923.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Price range

Okay€19.10–€283.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-21.3%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon Germany niche tracking, apple tastatur is a €3.1M/yr Amazon Germany market (969K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 42/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

apple tastatur market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: €2.5M–€3.0M; units × avg price
Conversion rate: 3.2%
Avg BSR: #67
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.9%
Avg brand age: 43 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Apple78%
OMOTON10%
Logitech5%
Yivandi4%
B.FRIENDIT2%
ProtoArc1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -21.3% search growth over the last 90 days.

Peak months: Feb, Nov · busiest ÷ quietest = 2.2×

Open Trend

Top apple tastatur search terms

apple tastatur189K/yr -14.2%2.5% conv.
apple magic keyboard173K/yr -6.0%1.9% conv.
magic keyboard197K/yr -34.3%1.9% conv.
mac keyboard42K/yr +54.0%0.3% conv.
mac tastatur73K/yr -34.5%1.9% conv.
apple keyboard68K/yr -25.4%3.0% conv.
apple tastatur magic keyboard45K/yr -28.4%6.5% conv.
tastatur mac41K/yr -33.6%1.8% conv.
tastatur apple22K/yr -35.5%3.4% conv.
macbook tastatur19K/yr -33.6%2.3% conv.

All search terms

Top apple tastatur products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Apple Magic Keyboard mit Touch ID und Ziffernblock für Mac Modelle mit Apple Chip Deutsch Weiße Tasten

Apple€125.354.7★1,203 rev

Apple Magic Keyboard Deutsch

Apple€76.674.6★1,261 rev

Apple Magic Keyboard mit Touch ID für Mac Modelle mit Chip â Deutsch Bluetooth USB-C

Apple€109.724.7★687 rev

Apple Magic Keyboard mit Touch ID und Ziffernblock für Mac Modelle mit Apple Chip Deutsch Schwarze Tasten

Apple€149.964.7★1,205 rev

Logitech MX Keys S kabellose Tastatur Low Profile Fluid Quiet Typing Programmable Backlighting Bluetooth USB C Rechargeable für Windows PC Linux Chrome Mac Deutsches QWERTZ - Grau

Logitech€65.384.6★1,939 rev

Newest

by launch date

Apple Magic Keyboard Case für das 11 iPad Air (M3) besonders angenehmes Tippen integriertes Trackpad Deutsch - Schwarz

Apple€252.20323 rev

8mo ago

ProtoArc Beleuchtet Kompakte Kabellose Tastatur für Mac K90-A Bluetooth QWERTZ Funk Tastatur Mehrgeräte-Gerät Aufladbar Leise Wireless Keyboard Kompatibel mit MacBook Pro/Air iPad iPhone

ProtoArc€35.28420 rev

10mo ago

OMOTON Bluetooth Mac Tastatur Wiederaufladbar Kabellos Tastatur mit QWERTZ DE-Layout 3 Bluetooth-Kanäle für MacBook Air MacBook iMac iMac Pro Mac mini Vollformat mit Ziffernblock

OMOTON€29.281,768 rev

1y ago

Apple Magic Keyboard mit Touch ID und Ziffernblock für Mac Modelle mit Apple Chip Deutsch Weiße Tasten

Apple€125.351,203 rev

1y ago

Apple Magic Keyboard Deutsch

Apple€76.671,261 rev

1y ago

What buyers say about apple tastatur

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Super Produkt”

Touch-/Tastensteuerung10%

“Super Tastatur mit TouchId”

Konnektivität – insgesamt9%

“Mit Dongle klappt es super, ginge auch per Bluetooth”

Preis-Leistungs-Verhältnis8%

“Für das Geld OK”

Benutzerfreundlichkeit7%

“Angenehmes Keyboard, Super Handhabung”

Design insgesamt5%

“Gies Design”

Akkulaufzeit4%

“Aber die Batterie scheint voll zu sein”

Kompatibilität – insgesamt4%

“Magic Keyboard und Magic Trackpad perfekte Kombi für MacOS”

Montage/Installation2%

“Schnell installiert, tadellos”

Haltbarkeit2%

“Langjährige Nutzung mit Macbook”

What buyers complain about

Preis-Leistungs-Verhältnis17%

“Enttäuschend und überteuert”

Konnektivität – insgesamt9%

“Verbindungsprobleme”

Kompatibilität – insgesamt5%

“Schlechte Kompatibilität mit MacOS”

Haltbarkeit5%

“Short Durability”

Qualität insgesamt4%

“nicht die beste”

Geräuschpegel3%

“teilweise laut”

Gesamtgröße2%

“zu klein”

Funktionalität insgesamt2%

“Klappt nicht”

Touch-/Tastensteuerung2%

“Touch ID enttäuscht deutlich”

Design insgesamt2%

“Ich bin sicher Apple hätte das hinbekommen ohne das Design zu ruinieren”

Top return reasons

Kompatibilität – insgesamt23%

Gesamtgröße15%

Funktionalität insgesamt11%

Konnektivität – insgesamt11%

Touch-/Tastensteuerung7%

Qualität insgesamt5%

Defekt Material/Teile4%

Produktzustand3%

beworben Vs Tatsächliches Produkt3%

Preis-Leistungs-Verhältnis3%

Common questions

Is apple tastatur profitable to sell on Amazon Germany?: The niche generates €3.1M/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (42/100).
How competitive is the apple tastatur niche?: 6 brands and 67 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in apple tastatur?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Konnektivität – insgesamt, Kompatibilität – insgesamt. The return rate is 3.4%.
When does demand for apple tastatur peak?: Demand peaks in Feb–Nov; the busiest month runs 2.2× the quietest.
What does it cost to enter the apple tastatur niche?: Listings span €19.10–€283.28; the average listing price is €101.50 (sweet spot $15–$100). The average incumbent carries 924 reviews — the moat a new listing must climb.

apple tastatur

apple tastatur market data

Competition & brand share

Demand & seasonality

Top apple tastatur search terms

Top apple tastatur products on Amazon

Top sellers

Newest

Trending

What buyers say about apple tastatur

What buyers love

What buyers complain about

Top return reasons

Common questions

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