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Apple Tastatur

brand-locked demand (top 5 brands take 99% of clicks) — Apple Tastatur doesn't clear our bar today.

Flapen Score

42
Skip it

Top 44% of 1,375 Computer & Zubehör niches · +1 vs the category median of 41

Market size 96Growth 14Conversion 40Competition 21Returns 45Price range 31Avg price 75Brand share 3Review moat 64Quality gap 48
This niche Category average · 1,375 niches

Is Apple Tastatur profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Apple Tastatur is a €3.1M/yr Amazon Germany market (969K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 42/100.

Apple Tastatur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.3% over the last 90 days and 3.2% of searches end in a purchase.

€3.1M

revenue / yr

Units sold / yr30K
Search volume / yr-21.3%969K
Conversion rate3.2%
Avg price€101.50

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 67
Top-5 product click share75%
Open market1%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement100%
New entrants (1y)2· 2 succeeded
Avg rating4.5★
Avg reviews924

Top Apple Tastatur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

€0€312K€623K€935K€1.2M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

67

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Apple78%
  • OMOTON10%
  • Logitech5%
  • Yivandi4%
  • B.FRIENDIT2%
  • ProtoArc1%
  • Open — no brand owns it (0%)

Apple Tastatur demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume969KCVR3.2%Products15Brands6Top 5 Brands99%OOS Rate0.9%Rating4.5★Reviews924Avg BSR#67
20K15KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov · busiest ÷ quietest = 2.2×

Top Apple Tastatur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • apple tastatur189K/yr
  • apple magic keyboard173K/yr
  • magic keyboard197K/yr
  • mac keyboard42K/yr
  • mac tastatur73K/yr
  • apple keyboard68K/yr
  • apple tastatur magic keyboard45K/yr
  • tastatur mac41K/yr
  • tastatur apple22K/yr
  • macbook tastatur19K/yr

What reviews say buyers love and hate about Apple Tastatur

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Qualität insgesamt24%

Super Produkt

Touch-/Tastensteuerung10%

Super Tastatur mit TouchId

Konnektivität – insgesamt9%

Mit Dongle klappt es super, ginge auch per Bluetooth

Preis-Leistungs-Verhältnis8%

Für das Geld OK

Benutzerfreundlichkeit7%

Angenehmes Keyboard, Super Handhabung

What buyers complain about

52% of reviews
Preis-Leistungs-Verhältnis17%

Enttäuschend und überteuert

Konnektivität – insgesamt9%

Verbindungsprobleme

Kompatibilität – insgesamt5%

Schlechte Kompatibilität mit MacOS

Haltbarkeit5%

Short Durability

Qualität insgesamt4%

nicht die beste

Apple Tastatur return rate & reasons

Why buyers send it back, as a share of all return requests.

3.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Kompatibilität – insgesamt
23%
2Gesamtgröße
15%
3Funktionalität insgesamt
11%
4Konnektivität – insgesamt
11%
5Touch-/Tastensteuerung
7%

Common Apple Tastatur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Apple Tastatur 42/100 on Amazon Germany — Skip it. The niche generates €3.1M/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -21.3% over the last 90 days.
Search demand for Apple Tastatur on Amazon Germany peaks in Feb–Nov, where the busiest month runs 2.2× the quietest.