Apple Pencil
soft demand (-28.7% this quarter) — Apple Pencil doesn't clear our bar today.
Flapen Score
Top 25% of 1,375 Computer & Zubehör niches · +6 vs the category median of 41
Is Apple Pencil profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Apple Pencil is a €6.2M/yr Amazon Germany market (2.8M searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 47/100.
Apple Pencil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.7% over the last 90 days and 6.3% of searches end in a purchase.
€6.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 10 products
Top Apple Pencil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Apple Pencil (USB C): Pixelgenaue Präzision Neigungssensitivität und branchenführende niedrige Latenz zum Notizenmachen Zeichnen und Unterschreiben von Dokumenten. Lädt und koppelt über USB C
- Price
- €63.11
- Rating
- 4.6/5
- Reviews
- 7,433
- Age
- 2y ago
Apple Pencil Pro: Fortschrittliche Tools pixelgenaue Präzision Neigungs und Drucksensitivität und branchenführende niedrige Latenz zum Notizenmachen Zeichnen und um Kunstwerke zu erschaffen
- Price
- €99.35
- Rating
- 4.7/5
- Reviews
- 6,000
- Age
- 2y ago
Kingone Stift für Apple iPad 2018-2026 2X Schnellladung kompatibel mit iPad 6~11th Pro 11/12.9/13 Air 3~5th Air 11/13 Mini 7/6/5th mit Magnetischer Haftung Palm Rejection & Neigung Weiß.
- Price
- €13.78
- Rating
- 4.5/5
- Reviews
- 13,048
- Age
- 1y ago
Metapen A8 Stift für Apple iPad 2X Schnellladung Palm Rejection Stylus Pencil für iPad Air M4/7/6/5/4/3 i-Pad 11-6 i-Pad Pro M5/M4/M3/M2/12.9 Mini 5/6
- Price
- €15.32
- Rating
- 4.4/5
- Reviews
- 56,169
- Age
- 4y ago
Stift für iPad Pro Air Mini 2018-2026 2X Schnellladung Handunterdrückung
- Price
- €6.45
- Rating
- 4.6/5
- Reviews
- 4,787
- Age
- 1y ago
Trending
90-day click momentum
2018 Apple Pencil (2nd Gen) (Generalüberholt)
- Price
- €84.07
- Rating
- 4.1/5
- Reviews
- 73
- Age
- 1y ago
iPencil 2. Generation für ipad 2018-2025 Magnetische drahtlose Aufladung Stift für ipad Mit Handfläche Ablehnung& Neigung Stylus Pen für iPad 6/7/8/9/10 Mini 5/6 Air 3/4/5 M2 M3 Pro 11 &12.9 M4
- Price
- €18.25
- Rating
- 4.2/5
- Reviews
- 914
- Age
- 2y ago
Stift für iPad Pro Air Mini 2018-2026 2X Schnellladung Handunterdrückung
- Price
- €6.45
- Rating
- 4.6/5
- Reviews
- 4,787
- Age
- 1y ago
Kingone Stift für Apple iPad 2018-2026 2X Schnellladung kompatibel mit iPad 6~11th Pro 11/12.9/13 Air 3~5th Air 11/13 Mini 7/6/5th mit Magnetischer Haftung Palm Rejection & Neigung Weiß.
- Price
- €13.78
- Rating
- 4.5/5
- Reviews
- 13,048
- Age
- 1y ago
Stylus Stift für iPad 2018-2026 mit USB-C Schnellladeleistung Palm Rejection und Neigungssensitivität Pencil für iPad 11/10/9/8/7/6/A16 Mini 7/6/5 Air M4/3/2 11/13/5/4/3 Pro M5/M4 13/12.9/11
- Price
- €17.39
- Rating
- 4.5/5
- Reviews
- 4,144
- Age
- 1y ago
Newest
by launch date2018 Apple Pencil (2nd Gen) (Generalüberholt)
- Price
- €84.07
- Rating
- 4.1/5
- Reviews
- 73
- Age
- 1y ago
Kingone Stift für Apple iPad 2018-2026 2X Schnellladung kompatibel mit iPad 6~11th Pro 11/12.9/13 Air 3~5th Air 11/13 Mini 7/6/5th mit Magnetischer Haftung Palm Rejection & Neigung Weiß.
- Price
- €13.78
- Rating
- 4.5/5
- Reviews
- 13,048
- Age
- 1y ago
Pencil 1. Generation für iPad (2018-2026) 20 Mins Schnellladung mit Neigung & Palm Rejection Stift für iPad Kompatibel mit i-Pad Air 3/4/5/M2/M3 Mini 5/6 i-Pad 6-11 Pro 11/12 9/13 M4 (Weiß)
- Price
- €16.48
- Rating
- 4.4/5
- Reviews
- 635
- Age
- 1y ago
Stift für iPad Pro Air Mini 2018-2026 2X Schnellladung Handunterdrückung
- Price
- €6.45
- Rating
- 4.6/5
- Reviews
- 4,787
- Age
- 1y ago
Stylus Stift für iPad 2018-2026 mit USB-C Schnellladeleistung Palm Rejection und Neigungssensitivität Pencil für iPad 11/10/9/8/7/6/A16 Mini 7/6/5 Air M4/3/2 11/13/5/4/3 Pro M5/M4 13/12.9/11
- Price
- €17.39
- Rating
- 4.5/5
- Reviews
- 4,144
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
33
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
5%
- Apple59%
- Kingone11%
- metapen10%
- MYSTILUCK8%
- MEKO4%
- HATOKU3%
- Open — no brand owns it (2 brands, 5%)
Apple Pencil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Apple Pencil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- apple pencil1.8M/yr
- apple pencil 2. generation285K/yr
- apple pencil usb c156K/yr
- apple pen143K/yr
- appel pencil72K/yr
- ipad stift apple pencil73K/yr
- ipad a16 stift35K/yr
- apple pencil 236K/yr
- apple stift29K/yr
- apple stift für ipad15K/yr
What reviews say buyers love and hate about Apple Pencil
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Preis / Leistung super”
“Super Produkt”
“Fürs iPad ideal”
“Produkt wie beschrieben”
“Perfekt Andi easy to use”
What buyers complain about
76% of reviews“Defekt nach 14 Monaten”
“Preis/Leistung unfassbar”
“Wireless Charging funktioniert nicht”
“Hält nicht an IPad Air M2”
“Funktioniert nicht”
Apple Pencil return rate & reasons
Why buyers send it back, as a share of all return requests.
3.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Apple Pencil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
