Apple Pencil

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €6.2M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-28.7%

Conversion, latest week

6.3%

Market size, estimated

€6.2Ma year

Top search term

apple pencil1.8M searches a year

Listings sell for €34.83 on average, from €6.45 to €99.35. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At €34.83 that is €522K to €697K a year per listing.

Average price

€34.83inside the $15 to $100 sweet spot

Price range

€6.45–€99.35

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

150K–200K

Units per listing a year

15,000–20,000

Revenue per listing a year

€522K–€697K

Returns

3.1%of orders · Amazon Germany median 1.1%

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Tablet-Zubehör. It carries 9,891 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

90%

Out of stock, average day

0.0%

Average rank

#25in Tablet-Zubehör

Average rating

4.46 starsAmazon Germany average 4.37 stars

Average reviews

9,891per listing

Listings tracked

10

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months