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Apple Bluetooth Tastatur

brand-locked demand (top 5 brands take 97% of clicks) — Apple Bluetooth Tastatur doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 948 of 1,375 Computer & Zubehör niches · −5 vs the category median of 41

Market size 9Growth 64Conversion 14Competition 20Returns 50Price range 62Avg price 88Brand share 8Review moat 63Quality gap 47
This niche Category average · 1,375 niches

Is Apple Bluetooth Tastatur profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Apple Bluetooth Tastatur is a €36K/yr Amazon Germany market (51K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 36/100.

Apple Bluetooth Tastatur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +41.6% over the last 90 days and 1.1% of searches end in a purchase.

€36K

revenue / yr

Units sold / yr750
Search volume / yr+41.6%51K
Conversion rate1.1%
Avg price€63.26

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 75
Top-5 product click share76%
Open market3%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement83%
New entrants (1y)2· 2 succeeded
Avg rating4.5★
Avg reviews999

Top Apple Bluetooth Tastatur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

€0€4K€7K€11K€14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 flat

Sellers

75

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

2%

  • Apple72%
  • OMOTON11%
  • Logitech10%
  • LOFREE2%
  • B.FRIENDIT2%
  • ProtoArc2%
  • Open — no brand owns it (1 brand, 2%)

Apple Bluetooth Tastatur demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume51KCVR1.1%Products18Brands7Top 5 Brands97%OOS Rate0.0%Rating4.5★Reviews999Avg BSR#115
4K3KSpike '25Prime Day '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 4.2×

Top Apple Bluetooth Tastatur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mac keyboard42K/yr
  • magic keyboard touch id7K/yr
  • magic keyboard mit touch id2K/yr
  • magic keyboard usb c558/yr

What reviews say buyers love and hate about Apple Bluetooth Tastatur

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Qualität insgesamt21%

Super Produkt

Touch-/Tastensteuerung9%

Super Tastatur mit TouchId

Konnektivität – insgesamt9%

Mit Dongle klappt es super, ginge auch per Bluetooth

Preis-Leistungs-Verhältnis9%

Für das Geld OK

Benutzerfreundlichkeit6%

Angenehmes Keyboard, Super Handhabung

What buyers complain about

54% of reviews
Konnektivität – insgesamt10%

Verbindungsprobleme

Preis-Leistungs-Verhältnis9%

Enttäuschend und überteuert

Kompatibilität – insgesamt7%

Wir von Mac nicht erkannt

Qualität insgesamt6%

Richtig billige Qualität

Haltbarkeit6%

Short Durability

Apple Bluetooth Tastatur return rate & reasons

Why buyers send it back, as a share of all return requests.

3.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Kompatibilität – insgesamt
18%
2Konnektivität – insgesamt
13%
3Funktionalität insgesamt
11%
4Gesamtgröße
11%
5Touch-/Tastensteuerung
9%

Common Apple Bluetooth Tastatur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Apple Bluetooth Tastatur 36/100 on Amazon Germany — Skip it. The niche generates €36K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +41.6% over the last 90 days.
Search demand for Apple Bluetooth Tastatur on Amazon Germany peaks in Jan–Feb–Nov, where the busiest month runs 4.2× the quietest.