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Anker Lightning Kabel

Fail

The top 5 brands take 100% of clicks, so Anker Lightning Kabel is a Fail.

Flapen Score
34
34 / 100
Ranks 1,052 of 1,375 Computer & Zubehör niches · −7 vs the category median of 41
Market size
€77K/yr108K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
71%top-5 click share · 3 brands · 17 sellers

Flapen Score

Anker Lightning Kabel against its category

The dotted line is the Computer & Zubehör average. Past it, Anker Lightning Kabel is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anker Lightning Kabel market on Amazon at a glance

Shoppers on Amazon Germany searched for Anker Lightning Kabel 108K times last year and spent an estimated €77K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €77K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
5.4%
Market size, estimated
€77Ka year
Top search term
anker lightning kabel30K searches a year

02 · Price

A sale here is worth €13.31.

Listings sell for €13.31 on average, from €6.23 to €21.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €13.31 that is €7K to €10K a year per listing.

Average price
€13.31under the $15 to $100 sweet spot
Price range
€6.23–€21.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
€7K–€10K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #40 within Kabel & Zubehör. It carries 51,596 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#40in Kabel & Zubehör
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
51,596per listing
Listings tracked
15

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Anker Lightning Kabel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 22%
  • Brand 32%

Search terms

Top Anker Lightning Kabel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anker lightning kabel30K/yr
  • anker iphone ladekabel15K/yr
  • anker ladekabel lightning13K/yr
  • lightning kabel anker12K/yr
  • anker lightning10K/yr
  • anker ladekabel iphone8K/yr
  • iphone ladekabel anker8K/yr
  • ladekabel iphone anker5K/yr
  • anker kabel lightning4K/yr
  • iphone ladekabel lightning anker3K/yr

Reviews and returns

What reviews say buyers love and hate about Anker Lightning Kabel

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
35%of negative reviews mention “Haltbarkeit”
1.0%of orders come back
“Defekt nach 2 Jahren”
A buyer, on “Haltbarkeit”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Anker Lightning Kabel questions

Answered from the same tracked data.