Alienware

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.3M a year.

Searches, last 12 months

229K

Growth, 90 days vs prior 90

+20.5%

Conversion, latest week

0.4%

Market size, estimated

€1.3Ma year

Peak month

November2.4× the quietest month

Top search term

alienware gaming laptop36K searches a year

Listings sell for €1583.13 on average, from €175.96 to €4806.53. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €1583.13 that is €0 to €158K a year per listing.

Average price

€1583.13above the $15 to $100 sweet spot

Price range

€175.96–€4806.53

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

€0–€158K

Returns

5.2%of orders · Amazon Germany median 1.1%

63% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #846 within Desktop-PCs. It carries 85 reviews at 3.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

75%

Out of stock, average day

9.6%

Average rank

#846in Desktop-PCs

Average rating

3.33 starsAmazon Germany average 4.37 stars

Average reviews

85per listing

Listings tracked

16

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

28 months