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4tb Externe Festplatte

Fail

The average product has 95,752 reviews to catch up to, so 4tb Externe Festplatte is a Fail.

Flapen Score
40
40 / 100
Ranks 738 of 1,375 Computer & Zubehör niches · −1 vs the category median of 41
Market size
€2.0M/yr654K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
66%top-5 click share · 6 brands · 358 sellers

Flapen Score

4tb Externe Festplatte against its category

The dotted line is the Computer & Zubehör average. Past it, 4tb Externe Festplatte is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4tb Externe Festplatte market on Amazon at a glance

Shoppers on Amazon Germany searched for 4tb Externe Festplatte 654K times last year and spent an estimated €2.0M. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 654K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.0M a year.

Searches, last 12 months
654K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
2.6%
Market size, estimated
€2.0Ma year
Peak month
November2.5× the quietest month
Top search term
externe festplatte 4tb262K searches a year

02 · Price

A sale here is worth €117.18.

Listings sell for €117.18 on average, from €94.47 to €278.04. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At €117.18 that is €117K to €146K a year per listing.

Average price
€117.18above the $15 to $100 sweet spot
Price range
€94.47–€278.04
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
€117K–€146K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Datenspeicher. It carries 95,752 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Datenspeicher
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
95,752per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top 4tb Externe Festplatte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

358

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 137%
  • Brand 221%
  • Brand 319%
  • Brand 417%
  • Brand 56%
  • Brand 61%

Demand

4tb Externe Festplatte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top 4tb Externe Festplatte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • externe festplatte 4tb262K/yr
  • festplatte extern 5tb121K/yr
  • externe festplatte 5tb56K/yr
  • 4tb externe festplatte34K/yr
  • 5tb externe festplatte26K/yr
  • festplatte 5tb21K/yr
  • festplatte extern 4tb31K/yr
  • 4 tb externe festplatte16K/yr
  • 5 tb externe festplatte14K/yr
  • usb festplatte 4tb12K/yr

Reviews and returns

What reviews say buyers love and hate about 4tb Externe Festplatte

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Speicherkapazität”
23%of negative reviews mention “Haltbarkeit”
1.5%of orders come back
“Haltbarkeit zweifelhaft”
A buyer, on “Haltbarkeit”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 4tb Externe Festplatte questions

Answered from the same tracked data.