Is 2tb profitable to sell on Amazon Germany?

The niche generates €35K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Skip it (34/100).

How competitive is the 2tb niche?

12 brands and 502 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in 2tb?

Top complaints mined from reviews: Haltbarkeit, Preis-Leistungs-Verhältnis, Funktionalität insgesamt. The return rate is 1.6%.

When does demand for 2tb peak?

Demand peaks in Jul–Aug–Sep–Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the 2tb niche?

Listings span €60.95–€182.33; the average listing price is €111.14 (sweet spot $15–$100). The average incumbent carries 39,564 reviews — the moat a new listing must climb.

2tb

Skip it

A deep review moat (39,564 avg reviews) — this niche doesn't clear our bar today.

Returns

Great1.6%

return rate — above 5% kills the launch gate

Avg price

Good€111.14

avg listing price — sweet spot $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Price range

Okay€60.95–€182.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-19.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad€35K

€35K/yr · 35K searches

Review moat

Bad39,563.73

avg incumbent reviews — the moat a new listing must climb

Signals High Price

According to Flapen's Amazon Germany niche tracking, 2tb is a €35K/yr Amazon Germany market (35K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jul–Aug–Sep–Nov. Verdict: Skip it — 34/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

2tb market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: €56K–€83K; units × avg price
Conversion rate: 0.9%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

502

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

49%

Top 20: 98%

Open market

15%

Seagate28%
Intenso17%
SanDisk13%
TOSHIBA10%
Lexar9%
Acer8%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -19.1% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Nov · busiest ÷ quietest = 1.7×

Open Trend

Top 2tb search terms

2tb23K/yr -21.4%0.6% conv.
2 tb9K/yr -14.1%0.7% conv.
festplatte extern 2tb usb c3K/yr -15.8%2.7% conv.

All search terms

Top 2tb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Seagate Portable Drive 2TB tragbare externe Festplatte 2.5 Zoll USB 3.0 inkl. Datenrettungsdienst (STGX2000400)

Seagate€66.034.6★264,399 rev

TOSHIBA Canvio Partner 2TB Portable 2.5 Externe Festplatte USB 3.2 Mac & Windows kompatibel (HDTB520EK3AB)

TOSHIBA€69.474.6★12,449 rev

Acer Predator GM7 2TB M.2 NVMe SSD PCIe 4.0 - Lesegeschwindigkeit bis zu 7400 MB/s - Professionelle Interne Festplatte - Gaming Speicher Kompatibel mit PC Laptop & PS5

Acer€114.694.8★2,461 rev

SANDISK Extreme Portable SSD 2 TB (tragbare NVMe SSD USB-C bis zu 1.050 MB/s Lesen bis zu 1.000 MB/s Schreiben Wasser- und staubbeständig) Schwarz

SanDisk€149.174.6★80,497 rev

Intenso 6028680 Memory Board Portable Hard Drive 2TB tragbare Externe Festplatte 2TB - 2 5 Zoll 5400rpm 8MB Cache USB 3 anthrazit

Intenso€70.464.6★1,835 rev

Newest

by launch date

Lexar ARES 2TB SSD M.2 2280 PCIe Gen4x4 1.4 interne NVMe-SSD. Bis 7.400 MB/s Lesen & 6.500 MB/s Schreiben. Für PS5 PC Laptop Gamer Gestalter Fachkräfte.

Lexar€179.80207 rev

6mo ago

Amazon Basics Tragbare Externe SSD Externes Solid-State-Laufwerk 2TB Geschwindigkeiten bis zu 2000MB/s USB 3.2 Gen 2 Wasser- und staubdicht nach IP65 Schwarz

Amazon Basics€144.05734 rev

9mo ago

WD Elements AE 2 TB Tragbare Externe Festplatte SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play-Erweiterung Formatiert für Windows Schwarz

WD€70.31297,053 rev

11mo ago

Crucial P510 SSD 2TB M.2 NVMe PCIe 5.0 x4 Gen5 bis zu 10.000 MB/s Lesen 8.700 MB/s Schreiben für Laptop und Desktop PC TLC NAND Interne Festplatte - CT2000P510SSD8-01

Crucial€182.331,235 rev

1y ago

Seagate One Touch 2TB tragbare externe Festplatte Hardwareverschlusselung mit Kennwortzugriff PC Notebook & Mac Xbox One & Series PS4 PS5 USB 3.0 Space Gray Rescue Service STKY2000404

Seagate€66.693,785 rev

1y ago

What buyers say about 2tb

What buyers praise and complain about, mined from review topics.

What buyers love

Datenübertragungsgeschwindigkeit17%

“Geschwindigkeit kommt fast hin”

Qualität insgesamt14%

“Super Produkt”

Speicherkapazität12%

“Idealer Backup Speicher”

beworben Vs Tatsächliches Produkt11%

“Produkt wie beschrieben”

Preis-Leistungs-Verhältnis8%

“Beste SSD zu Dem Preis”

Montage/Installation6%

“Installation ist easy”

Rechnenleistung5%

“Sie sind schnell”

Stärke3%

“robust”

Haltbarkeit3%

“Hohe Lebensdauer (Endurance): Mit 1.200 TBW (Terabytes Written) bei der 2-TB-Version bietet sie genug Puffer für jahrelange intensive Nutzung.”

Gesamtgröße3%

“Passt”

What buyers complain about

Haltbarkeit24%

“Super schnell defekt”

Preis-Leistungs-Verhältnis11%

“Leider im Moment sehr hochpreisig”

Funktionalität insgesamt8%

“Funktioniert nicht”

Datenübertragungsgeschwindigkeit6%

“Langsam, träge, bremst System aus”

Kompatibilität – insgesamt5%

“Schade für MAC nicht zu empfehlen”

Software/Anwendung5%

“Software etwas schwierig”

Rechnenleistung5%

“Unfassbar langsam”

Speicherkapazität4%

“Weniger Speicherplatz als angegeben”

Qualität insgesamt4%

“Leider sehr unzuverlässig”

Geräuschpegel3%

“So aber sage ich es ist kaum zu hören”

Top return reasons

Kompatibilität – insgesamt26%

Funktionalität insgesamt20%

Gesamtgröße14%

Konnektivität – insgesamt6%

Defekt Material/Teile5%

Speicherkapazität4%

Geräuschpegel4%

beworben Vs Tatsächliches Produkt2%

Datenübertragungsgeschwindigkeit2%

Produktzustand2%

Common questions

Is 2tb profitable to sell on Amazon Germany?: The niche generates €35K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Skip it (34/100).
How competitive is the 2tb niche?: 12 brands and 502 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in 2tb?: Top complaints mined from reviews: Haltbarkeit, Preis-Leistungs-Verhältnis, Funktionalität insgesamt. The return rate is 1.6%.
When does demand for 2tb peak?: Demand peaks in Jul–Aug–Sep–Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the 2tb niche?: Listings span €60.95–€182.33; the average listing price is €111.14 (sweet spot $15–$100). The average incumbent carries 39,564 reviews — the moat a new listing must climb.

2tb