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21 Zoll

pricing outside the sweet spot ($522.34 avg) — 21 Zoll doesn't clear our bar today.

Flapen Score

45
Skip it

Top 32% of 1,375 Computer & Zubehör niches · +4 vs the category median of 41

Market size 32Growth 40Conversion 3Competition 80Returns 74Price range 0Avg price 0Brand share 26Review moat 95Quality gap 75
This niche Category average · 1,375 niches

Is 21 Zoll profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, 21 Zoll is a €151K/yr Amazon Germany market (121K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 45/100.

21 Zoll: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.9% over the last 90 days and 0.2% of searches end in a purchase.

€151K

revenue / yr

Units sold / yr750
Search volume / yr+11.9%121K
Conversion rate0.2%
Avg price€522.34

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers13 · 62
Top-5 product click share35%
Open market10%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement65%
New entrants (1y)19· 15 succeeded
Avg rating4.3★
Avg reviews98

Top 21 Zoll products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

€0€5K€9K€14K€18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

62

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

35%

Top 20: 75%

Open market

8%

  • Lenovo54%
  • HP17%
  • MEDION7%
  • ASUS6%
  • KOOFORWAY5%
  • Blackview2%
  • Open — no brand owns it (7 brands, 8%)

21 Zoll demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume121KCVR0.2%Products48Brands13Top 5 Brands90%OOS Rate21.4%Rating4.3★Reviews98Avg BSR#279
5K3KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×

Top 21 Zoll search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hp laptop 1727K/yr
  • 21 zoll19K/yr
  • lenovo 17 zoll laptop18K/yr
  • medion laptop 17 zoll8K/yr
  • notebook lenovo 17 zoll i77K/yr
  • laptop lenovo 17 zoll4K/yr
  • hp 174K/yr
  • lenovo 17 zoll6K/yr
  • lenovo thinkpad 17 zoll5K/yr
  • laptop 18 4 zoll6K/yr

What reviews say buyers love and hate about 21 Zoll

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Preis-Leistungs-Verhältnis23%

Für Budget ok. Für den Preis ein gutes Gerät

Qualität insgesamt19%

Super Produkt

beworben Vs Tatsächliches Produkt11%

Alles so wie es sein soll

Montage/Installation6%

Schnelle Installation

Anzeigeauflösung4%

Super Display, brilliant mit toller Auflösung, schön groß

What buyers complain about

59% of reviews
Aufladen8%

Der Akku war komplett leer

Preis-Leistungs-Verhältnis7%

Haben bei dem Preis definitiv was anderes erwartet

Konnektivität – insgesamt7%

Hatte Probleme mit der WLAN Einrichtung

Rechnenleistung7%

Prozessor aber einfach und deswegen langsam

Funktionalität insgesamt7%

WLAN geht ständig nicht, Prozessor offenbar „untermotorisiert“, plötzlich Probleme beim Starten

21 Zoll return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
17%
2Gesamtgröße
9%
3Konnektivität – insgesamt
8%
4Rechnenleistung
6%
5Defekt Material/Teile
6%

Common 21 Zoll questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 21 Zoll 45/100 on Amazon Germany — Skip it. The niche generates €151K/yr across 48 tracked products. 15 of 19 products launched in the last 360 days are still selling. Search demand moved +11.9% over the last 90 days.
Search demand for 21 Zoll on Amazon Germany peaks in Sep–Oct–Nov, where the busiest month runs 2.6× the quietest.