Is 21 zoll profitable to sell on Amazon Germany?

The niche generates €151K/yr across 48 tracked products. 15 of 19 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Skip it (45/100).

How competitive is the 21 zoll niche?

13 brands and 62 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in 21 zoll?

Top complaints mined from reviews: Aufladen, Preis-Leistungs-Verhältnis, Konnektivität – insgesamt. The return rate is 2.0%.

When does demand for 21 zoll peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 2.6× the quietest.

What does it cost to enter the 21 zoll niche?

Listings span €230.85–€1045.74; the average listing price is €522.34 (sweet spot $15–$100). The average incumbent carries 98 reviews — the moat a new listing must climb.

21 zoll

Skip it

Pricing outside the sweet spot ($522.34 avg) — this niche doesn't clear our bar today.

Review moat

Incredible98.4

avg incumbent reviews — the moat a new listing must climb

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.0%

return rate — above 5% kills the launch gate

Growth

Okay+11.9%

90-day search growth — must beat 0% to launch

Market size

Okay€151K

€151K/yr · 121K searches

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Avg price

Bad€522.34

avg listing price — sweet spot $15–$100

Price range

Bad€230.85–€1045.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon Germany niche tracking, 21 zoll is a €151K/yr Amazon Germany market (121K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 45/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

21 zoll market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: €261K–€392K; units × avg price
Conversion rate: 0.2%
Avg BSR: #279
Page quality: 0%
Prime: 38%
Sponsored: 65%
Out of stock: 21.4%
Avg brand age: 27 months
Avg seller age: 190 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

35%

Top 20: 75%

Open market

Lenovo54%
HP17%
MEDION7%
ASUS6%
KOOFORWAY5%
Blackview2%
Open — no brand owns it (7 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +11.9% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×

Open Trend

Top 21 zoll search terms

hp laptop 1727K/yr +156.8%0.1% conv.
21 zoll19K/yr -7.6%0.1% conv.
lenovo 17 zoll laptop18K/yr -29.4%0.8% conv.
medion laptop 17 zoll8K/yr -27.6%0.5% conv.
notebook lenovo 17 zoll i77K/yr -21.4%0.2% conv.
laptop lenovo 17 zoll4K/yr +5.5%0.9% conv.
hp 174K/yr -7.5%0.6% conv.
lenovo 17 zoll6K/yr -36.5%1.1% conv.
lenovo thinkpad 17 zoll5K/yr -42.5%0.0% conv.
laptop 18 4 zoll6K/yr -48.7%0.2% conv.

All search terms

Top 21 zoll products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lenovo€401.184.5★596 rev

Lenovo Laptop 17 3 FHD Display Intel U300 5 x 4.40 GHz 16 GB RAM 512 GB SSD Intel UHD Grafik Norton 360 Windows 11

Lenovo€394.994.5★144 rev

HP Laptop mit 17 3 HD+ Display Intel Celeron N4120 8 GB DDR4 RAM 256 GB SSD Intel UHD-Grafik Windows 11 QWERTZ Tastatur Schwarz

HP€284.314.0★452 rev

Lenovo Laptop 17 3 FHD Display Intel U300 5 x 4.40 GHz 16 GB RAM 1000 GB SSD Intel UHD Grafik Norton 360 Windows 11

Lenovo€446.814.4★179 rev

Lenovo i5 17 3 Zoll IPS FullHD Notebook - Intel Core i5 13420H 8 Kerne 4.60 GHz 24 GB DDR4 1000 GB SSD Intel UHD HDMI Webcam BT USB-C/3.0 WLAN Windows 11 Prof MS Office - 7948

Lenovo€603.814.4★25 rev

Newest

by launch date

[3 Jahre Garantie] 2026 Blackview Acebook 10 18 5 Zoll Laptop W-11 Twin Lake N150 (bis zu 3 6 GHz) 60.8Wh 16GB RAM 512GB Notebook HDMI+WiFi 6+BT 5.2+USB 3.2 - Business/Home/Studenten TUV Certified

Blackview€513.3923 rev

5mo ago

HP Laptop mit 17 3 HD+ Display Intel Celeron N4120 8 GB DDR4 RAM 256 GB SSD Intel UHD-Grafik Windows 11 QWERTZ Tastatur Schwarz

HP€284.31452 rev

10mo ago

Lenovo IdeaPad3 i7 17 3 Zoll IPS FullHD Notebook - Intel Core i7 1255U 10 Kerne 4.70 GHz 24 GB DDR4 1000 GB SSD Intel Iris Xe HDMI Webcam BT USB-C/3 WLAN Windows 11 Prof MS Office - #8217

Lenovo€668.0827 rev

11mo ago

Lenovo€376.0715 rev

11mo ago

Acer Aspire 17 (A17-51M-51UJ) Laptop 17 FHD IPS Display Intel Core 5 120U 16 GB RAM 512 GB SSD Intel Grafik Windows 11 QWERTZ Tastatur grau

Acer€493.7463 rev

11mo ago

What buyers say about 21 zoll

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis23%

“Für Budget ok. Für den Preis ein gutes Gerät”

Qualität insgesamt19%

“Super Produkt”

beworben Vs Tatsächliches Produkt11%

“Alles so wie es sein soll”

Montage/Installation6%

“Schnelle Installation”

Anzeigeauflösung4%

“Super Display, brilliant mit toller Auflösung, schön groß”

Benutzerfreundlichkeit4%

“Gute Handhabung”

Gesamtgröße4%

“Passt”

Funktionalität insgesamt3%

“Es hat alles reibungslos funktioniert danke”

Akkulaufzeit3%

“Der Akku hällt 7 Stunden”

Design insgesamt3%

“prima Design”

What buyers complain about

Aufladen8%

“Der Akku war komplett leer”

Preis-Leistungs-Verhältnis7%

“Haben bei dem Preis definitiv was anderes erwartet”

Konnektivität – insgesamt7%

“Hatte Probleme mit der WLAN Einrichtung”

Rechnenleistung7%

“Prozessor aber einfach und deswegen langsam”

Funktionalität insgesamt7%

“WLAN geht ständig nicht, Prozessor offenbar „untermotorisiert“, plötzlich Probleme beim Starten”

Haltbarkeit6%

“Schrotflinte, ging leider nach einem Jahr kaputt”

beworben Vs Tatsächliches Produkt6%

“Unseriös”

Qualität insgesamt5%

“Unzufrieden”

Software/Anwendung4%

“Schrecklich schlecht, Software Alptraum”

Montage/Installation3%

“Erst einmal kommt die Einrichtung, was ca. 1 Stunde in Anspruch nimmt”

Top return reasons

Funktionalität insgesamt17%

Gesamtgröße9%

Konnektivität – insgesamt8%

Rechnenleistung6%

Defekt Material/Teile6%

Kompatibilität – insgesamt5%

Software/Anwendung4%

Ständiger Neustart oder Neustart4%

Qualität insgesamt3%

beworben Vs Tatsächliches Produkt3%

Common questions

Is 21 zoll profitable to sell on Amazon Germany?: The niche generates €151K/yr across 48 tracked products. 15 of 19 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Skip it (45/100).
How competitive is the 21 zoll niche?: 13 brands and 62 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in 21 zoll?: Top complaints mined from reviews: Aufladen, Preis-Leistungs-Verhältnis, Konnektivität – insgesamt. The return rate is 2.0%.
When does demand for 21 zoll peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 2.6× the quietest.
What does it cost to enter the 21 zoll niche?: Listings span €230.85–€1045.74; the average listing price is €522.34 (sweet spot $15–$100). The average incumbent carries 98 reviews — the moat a new listing must climb.

21 zoll

21 zoll market data

Competition & brand share

Demand & seasonality

Top 21 zoll search terms

Top 21 zoll products on Amazon

Top sellers

Newest

Trending

What buyers say about 21 zoll

What buyers love

What buyers complain about

Top return reasons

Common questions

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