Is 21 Zoll profitable to sell on Amazon Germany?

Flapen scores 21 Zoll 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €151K a year across 48 tracked products. 15 of the 19 products launched in the last year cleared the first-year sales bar. Search demand grew +11.9% in the last 90 days.

How competitive is the 21 Zoll niche on Amazon Germany?

13 brands and 62 sellers compete in 21 Zoll on Amazon Germany. The top 5 21 Zoll products take 35% of clicks, and the top 5 brands take 90%.

What do buyers complain about in 21 Zoll?

21 Zoll buyers on Amazon Germany complain most about Aufladen, Preis-Leistungs-Verhältnis, and Konnektivität – insgesamt. An estimated 2.0% of orders come back.

When does demand for 21 Zoll peak?

Search demand for 21 Zoll on Amazon Germany peaks in Sep–Oct–Nov, and the busiest month runs 2.6× the quietest.

What does it cost to enter the 21 Zoll niche?

21 Zoll sells for €522.34 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €230.85 to €1045.74. The average product has 98 reviews, the count a new listing must catch up to.

21 Zoll

Fail

Products sell for $522.34 on average, outside the sweet spot, so 21 Zoll is a Fail.

Filters High Price

Flapen Score: 45
45 / 100Top 32% of 1,375 Computer & Zubehör niches · +4 vs the category median of 41
Market size: €151K/yr121K searches / yr
90-day growth: +11.9%search demand this quarter
Competition: 35%top-5 click share · 13 brands · 62 sellers

Flapen Score

21 Zoll against its category

The dotted line is the Computer & Zubehör average. Past it, 21 Zoll is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The 21 Zoll market on Amazon at a glance

Shoppers on Amazon Germany searched for 21 Zoll 121K times last year and spent an estimated €151K. The top 5 brands take 90% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €151K a year.

Searches, last 12 months: 121K
Growth, 90 days vs prior 90: +11.9%
Conversion, latest week: 0.2%
Market size, estimated: €151Ka year
Peak month: September2.6× the quietest month
Top search term: hp laptop 1727K searches a year

02 · Price

A sale here is worth €522.34.

Listings sell for €522.34 on average, from €230.85 to €1045.74. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €522.34 that is €0 to €52K a year per listing.

Average price: €522.34above the $15 to $100 sweet spot
Price range: €230.85–€1045.74
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 500–750
Units per listing a year: 0–100
Revenue per listing a year: €0–€52K
Returns: 2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #279 within Laptops. It carries 98 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings: 65%
Prime listings: 38%
Out of stock, average day: 21.4%
Average rank: #279in Laptops
Average rating: 4.30 starsAmazon Germany average 4.37 stars
Average reviews: 98per listing
Listings tracked: 48

04 · Newcomers

15 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 19
Successful launches: 15Amazon's first-year sales bar
Average brand age: 27 months

Products

Top 21 Zoll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

35%

Top 20: 75%

Open market

Brand 154%
Brand 217%
Brand 37%
Brand 46%
Brand 55%
Brand 62%
Open — no brand owns it (7 brands, 8%)

Demand

21 Zoll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top 21 Zoll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

hp laptop 1727K/yr +156.8%0.1% conv.
21 zoll19K/yr -7.6%0.1% conv.
lenovo 17 zoll laptop18K/yr -29.4%0.8% conv.
medion laptop 17 zoll8K/yr -27.6%0.5% conv.
notebook lenovo 17 zoll i77K/yr -21.4%0.2% conv.
laptop lenovo 17 zoll4K/yr +5.5%0.9% conv.
hp 174K/yr -7.5%0.6% conv.
lenovo 17 zoll6K/yr -36.5%1.1% conv.
lenovo thinkpad 17 zoll5K/yr -42.5%0.0% conv.
laptop 18 4 zoll6K/yr -48.7%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about 21 Zoll

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Preis-Leistungs-Verhältnis”

8%of negative reviews mention “Aufladen”

2.0%of orders come back

“Der Akku war komplett leer”

A buyer, on “Aufladen”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Computer & Zubehör niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common 21 Zoll questions

Answered from the same tracked data.

Categories