21 Zoll

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €151K a year.

Searches, last 12 months

121K

Growth, 90 days vs prior 90

+11.9%

Conversion, latest week

0.2%

Market size, estimated

€151Ka year

Peak month

September2.6× the quietest month

Top search term

hp laptop 1727K searches a year

Listings sell for €522.34 on average, from €230.85 to €1045.74. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €522.34 that is €0 to €52K a year per listing.

Average price

€522.34above the $15 to $100 sweet spot

Price range

€230.85–€1045.74

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

€0–€52K

Returns

2.0%of orders · Amazon Germany median 1.1%

65% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #279 within Laptops. It carries 98 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

38%

Out of stock, average day

21.4%

Average rank

#279in Laptops

Average rating

4.30 starsAmazon Germany average 4.37 stars

Average reviews

98per listing

Listings tracked

48

19 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

15Amazon's first-year sales bar

Average brand age

27 months