- Flapen Score
- 39 / 100Ranks 796 of 1,375 Computer & Zubehör niches · −2 vs the category median of 4139
- Market size
- €594K/yr112K searches / yr
- 90-day growth
- -26.3%search demand this quarter
- Competition
- 51%top-5 click share · 5 brands · 290 sellers
Flapen Score
12tb Hdd against its category
The dotted line is the Computer & Zubehör average. Past it, 12tb Hdd is stronger. Inside it, weaker.
Market
The 12tb Hdd market on Amazon at a glance
Shoppers on Amazon Germany searched for 12tb Hdd 112K times last year and spent an estimated €594K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €594K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- -26.3%
- Conversion, latest week
- 2.1%
- Market size, estimated
- €594Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- 12tb hdd27K searches a year
02 · Price
A sale here is worth €255.85.
Listings sell for €255.85 on average, from €143.43 to €421.05. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €255.85 that is €0 to €26K a year per listing.
- Average price
- €255.85above the $15 to $100 sweet spot
- Price range
- €143.43–€421.05
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€26K
- Returns
- 2.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #52 within Datenspeicher. It carries 10,712 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 67%
- Out of stock, average day
- 12.7%
- Average rank
- #52in Datenspeicher
- Average rating
- 4.30 starsAmazon Germany average 4.37 stars
- Average reviews
- 10,712per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top 12tb Hdd products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Seagate IronWolf 12TB NAS Interne Festplatte HDD 3.5 Zoll 7200 U/Min CMR 256 MB Cache SATA 6GB/s silber inkl. Data Rescue Service (ST12000VNZ008)
- Price
- €267.24
- Rating
- 4.6/5
- Reviews
- 7,084
- Age
- 6y ago

WD Red Plus 12 TB NAS Interne Festplatte 3 5 Zoll - 7200 U/Min SATA 6Gb/s CMR 256MB Cache
- Price
- €297.35
- Rating
- 4.6/5
- Reviews
- 2,625
- Age
- 1y ago

WD My Book 12 TB USB 3.0 Desktop-Festplatte mit Passwortschutz (Desktop-Speicher Sicherungssoftware Hardwareverschlüsselung SuperSpeed USB)
- Price
- €226.01
- Rating
- 4.4/5
- Reviews
- 7,469
- Age
- 6y ago

Seagate Enterprise Capacity v7 ST12000NM0127 - Festplatte - 12 TB - intern - 3.5 Zoll - SATA 6Gb/s - 7200 RPM - 256MB Cache
- Price
- €157.39
- Rating
- 3.5/5
- Reviews
- 876
- Age
- 2y ago

Seagate Expansion Desktop 12TB Externe Festplatte 3.5 Zoll USB 3.0 PC & Notebook inkl. Data Rescue Service (STKP12000400)
- Price
- €219.77
- Rating
- 4.4/5
- Reviews
- 18,419
- Age
- 6y ago
Trending
estimated 90-day click momentum
Seagate Expansion Desktop 10TB Externe Festplatte 3.5 Zoll USB 3.0 PC & Notebook inkl. Data Rescue Service (STKP10000400)
- Price
- €193.77
- Rating
- 4.4/5
- Reviews
- 18,423
- Age
- 6y ago

Western Digital WD Red Plus interne Festplatte 12 TB CMR 3 5 Zoll SATA 7200 U/min 512 MB Cache 3 Jahre Herstellergarantie WD120EFGX-AJP Eco Paket
- Price
- €421.05
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 8mo ago

shinobee difinity Expansion Desktop 12 TB Externe Festplatte 3.5 Zoll USB 3.0 PC & Notebook inkl. G-Data Internet Security 2023
- Price
- €165.25
- Rating
- 3.6/5
- Reviews
- 26
- Age
- 2y ago

Seagate IronWolf Pro NAS interne Festplatte 12TB HDD 3.5 Zoll 7200 U/Min CMR 256 MB Cache SATA 6GB/S silber inkl. 3 Jahre Rescue Service Modellnr.: ST12000NE0008
- Price
- €327.11
- Rating
- 3.7/5
- Reviews
- 2,252
- Age
- 7y ago

WD Red Plus interne Festplatte NAS 12 TB (3 5 Workload-Rate 180 TB/Jahr 7.200 U/min 256 MB Cache NASware-Firmware für Kompatibilität 8 Bays) Rot
- Price
- €302.52
- Rating
- 4.2/5
- Reviews
- 285
- Age
- 3y ago
Newest
by launch date
Western Digital WD Red Plus interne Festplatte 12 TB CMR 3 5 Zoll SATA 7200 U/min 512 MB Cache 3 Jahre Herstellergarantie WD120EFGX-AJP Eco Paket
- Price
- €421.05
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 8mo ago

WD Red Plus 12 TB NAS Interne Festplatte 3 5 Zoll - 7200 U/Min SATA 6Gb/s CMR 256MB Cache
- Price
- €297.35
- Rating
- 4.6/5
- Reviews
- 2,625
- Age
- 1y ago

Seagate IronWolf 8TB NAS Interne Festplatte HDD 3.5 Zoll 5400 U/Min 256 MB Cache SATA 6 Gb/s silber inkl. Data Rescue Service (ST8000VNZ02)
- Price
- €185.18
- Rating
- 4.6/5
- Reviews
- 7,084
- Age
- 1y ago

Seagate BarraCuda 8TB Interne Festplatte HDD 3.5 Zoll 5400 U/Min 256 MB Cache SATA 6GB/s silber inkl. Data Rescue Service (ST8000DMZ04)
- Price
- €143.43
- Rating
- 4.6/5
- Reviews
- 104,698
- Age
- 1y ago

Seagate IronWolf Pro 8TB NAS Interne Festplatte HDD 3.5 Zoll 7200 U/Min CMR 256 MB Cache SATA 6 GB/S inkl. Data Rescue Service (ST8000NTZ01)
- Price
- €209.26
- Rating
- 4.5/5
- Reviews
- 967
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
290
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 99%
Open market
0%
- Seagate65%
- WD24%
- shinobee5%
- TOSHIBA4%
- Western Digital1%
- Open — no brand owns it (0%)
Demand
12tb Hdd search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top 12tb Hdd search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 12tb hdd27K/yr
- 12 tb hdd14K/yr
- hdd 12tb17K/yr
- nas festplatte 12tb11K/yr
- 12tb8K/yr
- festplatte 12tb8K/yr
- nas hdd 12tb5K/yr
- 12 tb4K/yr
- 12tb nas hdd4K/yr
- 12 tb festplatte5K/yr
Reviews and returns
What reviews say buyers love and hate about 12tb Hdd
We read the reviews and the return reasons for every product selling here.
“Laut”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12tb Hdd questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









