zigbee lampe
Skip itSoft demand (-40.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€19.25avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good€3.95–€44.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good684.54avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good3.0%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€34K€34K/yr · 69K searches
Growth
Bad-40.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, zigbee lampe is a €34K/yr Amazon Germany market (69K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 43/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
zigbee lampe market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- €48K–€58K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #519
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 85%
- Out of stock
- 1.4%
- Avg brand age
- 40 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
76
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
47%
Top 20: 92%
Open market
13%
- innr30%
- Osram22%
- NOUS13%
- Philips Hue10%
- Govee7%
- THIRDREALITY5%
- Open — no brand owns it (5 brands, 13%)
Demand
Weekly Amazon search volume, last 45 weeks — -40.7% search growth over the last 90 days.Top zigbee lampe search terms
- zigbee e2723K/yr
- e27 zigbee14K/yr
- zigbee glühbirne6K/yr
- zigbee lampe e276K/yr
- zigbee glühbirne e275K/yr
- zigbee leuchte5K/yr
- zigbee licht3K/yr
- hue kompatible lampen4K/yr
- hue kompatibel4K/yr
Top zigbee lampe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Osram SMART LED Lampe A60 Kolbenform E27 9W ZigBee 3.0 RGBW 16 Mio. Farben dimmbar App Steuerung Alexa
Osram€10.103.8★44 rev
NOUS P3Z ZigBee Smart Glühbirne E27 LED RGB Kompatibel mit Alexa Home Assistant Google Home SmartThings Fernbedienung Dekorative Glühbirne Zubehör 2 Pack
NOUS€17.984.2★108 rev
innr Zigbee E27 Smart Lampe funktioniert mit Hue* und Alexa (Bridge erforderlich) Warmweiß Smart Home Glühbirne Dimmbar 806 Lumen 2 Stück
innr€16.284.1★361 rev
Govee Smart Glühbirne E27 WLAN LED Lampe RGBWW kompatibel mit Matter Alexa und Google Assistant dimmbare mit 16 Millionen DIY-Farben 800LM 54 Szenen Smart Home Alexa Zubehör 2 Stück
Govee€12.284.6★5,554 rev
innr Zigbee E27 Smart Lampe funktioniert mit Hue* und Alexa (Bridge erforderlich) Warmweiß Smart Home Glühbirne Dimmbar 806 Lumen 4 Stück
innr€27.034.1★361 rev
Newest
by launch date
THIRDREALITY Zigbee A19 Smart Color Glühbirne ZL4 4er Pack E27 kompatibel mit Home Assistant SmartThings Aeotec Homey Hubitat Echo-Geräten mit eingebautem Hub A60-RGB-Glühbirne 27006500 K
THIRDREALITY€31.1644 rev
Philips Hue Essential Smart LED A60 Lampe Weiß und Farbiges LED Leuchtmittel E27 Fassung 8W 2200K-6500K 806 Lumen LED Licht dimmbar kompatibel mit Alexa Google Assistant & Apple Home 4er Pack
Philips Hue€44.11879 rev
Osram SMART LED Lampe A60 Kolbenform E27 9W ZigBee 3.0 RGBW 16 Mio. Farben dimmbar App Steuerung Alexa
Osram€10.1044 rev
innr Zigbee E27 Smart Lampe funktioniert mit Hue* und Alexa (Bridge erforderlich) White & Color 16 Million Farben Smart Home Glühbirne Dimmbar 880 Lumen 4 Stück
innr€38.53361 rev
innr Zigbee E27 Smart Lampe funktioniert mit Hue* und Alexa (Bridge erforderlich) White & Color 50% mehr Helligkeit 16 Million Farben Smart Home Glühbirne Dimmbar 1210 Lumen 2 Stück
innr€30.77361 rev
Trending
90-day click momentumTHIRDREALITY Zigbee A19 Smart Color Glühbirne ZL4 4er Pack E27 kompatibel mit Home Assistant SmartThings Aeotec Homey Hubitat Echo-Geräten mit eingebautem Hub A60-RGB-Glühbirne 27006500 K
THIRDREALITY€31.164.3★
Osram SMART LED Lampe A60 Kolbenform E27 9W ZigBee 3.0 RGBW 16 Mio. Farben dimmbar App Steuerung Alexa
Osram€10.103.8★
Paulmann 50391 LED Lampe Birne Smart Home Zigbee Filament E27 230V 470lm 4 7W Matt dimmbar Tunable White Leuchtmittel 2200-6500 K
Paulmann€3.953.9★
UPXNBOR Smarte Glühbirne E27 9W WLAN LED Lampe RGBWW Dimmbare mit 16 Millionen Farben 850LM Smart Home Alexa Zubehör Kompatibel mit Alexa & Google Assistant 2.4GHz 2 Stück
UPXNBOR€11.184.6★
Paulmann 50052 LED Lampe AGL Soret Smart Home Zigbee 8 5W E27 230V 2700K Dimmbar Leuchtmittel Glühlampe Amazon Echo Plus kompatibel
Paulmann€6.514.5★
What buyers say about zigbee lampe
What buyers praise and complain about, mined from review topics.What buyers love
“Nice light 💡 ⭐️Tolles Licht”
“Super Produkt”
“super leichte Installation”
“Farben: Richtig schönes RGB-Feeling,”
“- Konnektivität easy”
“Perfekt & super easy”
“Bestes Preis/Leistungsverhältnis und tolles Produkt”
“So wie es soll”
“Ideal für Philips Hue”
“Funktioniert prima”
What buyers complain about
“Kopplungsprobleme”
“Lampen sind teuer”
“Die erste rope war nach 6Monaten defekt”
“Funktioniert nicht”
“Nicht Zigbee2MQTT kompatibel und heiß”
“Hue Lampe nicht dimmbar”
“Qualitätsprobleme”
“Karotten sind extrem orange unter dem Licht”
“Zu groß für Kellerlampengehäuse”
“Ruckzuck installiert”
Top return reasons
Common questions
- Is zigbee lampe profitable to sell on Amazon Germany?
- The niche generates €34K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -40.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the zigbee lampe niche?
- 11 brands and 76 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in zigbee lampe?
- Top complaints mined from reviews: Konnektivität – insgesamt, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 3.0%.
- What does it cost to enter the zigbee lampe niche?
- Listings span €3.95–€44.11; the average listing price is €19.25 (sweet spot $15–$100). The average incumbent carries 685 reviews — the moat a new listing must climb.