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Zigbee Lampe

Fail

Demand is soft, at -40.7% this quarter, so Zigbee Lampe is a Fail.

Flapen Score
43
43 / 100
Ranks 454 of 678 Beleuchtung niches · −4 vs the category median of 47
Market size
€34K/yr69K searches / yr
90-day growth
-40.7%search demand this quarter
Competition
47%top-5 click share · 11 brands · 76 sellers

Flapen Score

Zigbee Lampe against its category

The dotted line is the Beleuchtung average. Past it, Zigbee Lampe is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zigbee Lampe market on Amazon at a glance

Shoppers on Amazon Germany searched for Zigbee Lampe 69K times last year and spent an estimated €34K. The top 5 brands take 82% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €34K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-40.7%
Conversion, latest week
2.6%
Market size, estimated
€34Ka year
Top search term
zigbee e2723K searches a year

02 · Price

A sale here is worth €19.25.

Listings sell for €19.25 on average, from €3.95 to €44.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €19.25 that is €0 to €2K a year per listing.

Average price
€19.25inside the $15 to $100 sweet spot
Price range
€3.95–€44.11
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #519 within Leuchtmittel. It carries 685 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
1.4%
Average rank
#519in Leuchtmittel
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
685per listing
Listings tracked
26

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Zigbee Lampe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

76

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

13%

  • Brand 130%
  • Brand 222%
  • Brand 313%
  • Brand 410%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (5 brands, 13%)

Demand

Zigbee Lampe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.3× · 10 of 12 months tracked

Search terms

Top Zigbee Lampe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zigbee e2723K/yr
  • e27 zigbee14K/yr
  • zigbee glühbirne6K/yr
  • zigbee lampe e276K/yr
  • zigbee glühbirne e275K/yr
  • zigbee leuchte5K/yr
  • zigbee licht3K/yr
  • hue kompatible lampen4K/yr
  • hue kompatibel4K/yr

Reviews and returns

What reviews say buyers love and hate about Zigbee Lampe

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Helligkeit/Glanz/Glühen”
16%of negative reviews mention “Konnektivität – insgesamt”
3.0%of orders come back
“Kopplungsprobleme”
A buyer, on “Konnektivität – insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Zigbee Lampe questions

Answered from the same tracked data.