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Zigbee Lampe

soft demand (-40.7% this quarter) — Zigbee Lampe doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 454 of 678 Beleuchtung niches · −4 vs the category median of 47

Market size 9Growth 5Conversion 32Competition 64Returns 50Price range 72Avg price 86Brand share 39Review moat 70Quality gap 80
This niche Category average · 678 niches

Is Zigbee Lampe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Zigbee Lampe is a €34K/yr Amazon Germany market (69K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 43/100.

Zigbee Lampe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -40.7% over the last 90 days and 2.6% of searches end in a purchase.

€34K

revenue / yr

Units sold / yr3K
Search volume / yr-40.7%69K
Conversion rate2.6%
Avg price€19.25

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers11 · 76
Top-5 product click share47%
Open market18%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement85%
New entrants (1y)2· 2 succeeded
Avg rating4.2★
Avg reviews685

Top Zigbee Lampe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€3K€5K€7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

76

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

13%

  • innr30%
  • Osram22%
  • NOUS13%
  • Philips Hue10%
  • Govee7%
  • THIRDREALITY5%
  • Open — no brand owns it (5 brands, 13%)

Zigbee Lampe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR2.6%Products26Brands11Top 5 Brands82%OOS Rate1.4%Rating4.2★Reviews685Avg BSR#519
25K15KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26

Top Zigbee Lampe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zigbee e2723K/yr
  • e27 zigbee14K/yr
  • zigbee glühbirne6K/yr
  • zigbee lampe e276K/yr
  • zigbee glühbirne e275K/yr
  • zigbee leuchte5K/yr
  • zigbee licht3K/yr
  • hue kompatible lampen4K/yr
  • hue kompatibel4K/yr

What reviews say buyers love and hate about Zigbee Lampe

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Helligkeit/Glanz/Glühen31%

Nice light 💡 ⭐️Tolles Licht

Qualität insgesamt10%

Super Produkt

Montage/Installation9%

super leichte Installation

Farbe8%

Farben: Richtig schönes RGB-Feeling,

Konnektivität – insgesamt7%

- Konnektivität easy

What buyers complain about

65% of reviews
Konnektivität – insgesamt16%

Kopplungsprobleme

Preis-Leistungs-Verhältnis8%

Lampen sind teuer

Haltbarkeit7%

Die erste rope war nach 6Monaten defekt

Funktionalität insgesamt6%

Funktioniert nicht

Kompatibilität – insgesamt6%

Nicht Zigbee2MQTT kompatibel und heiß

Zigbee Lampe return rate & reasons

Why buyers send it back, as a share of all return requests.

3.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
26%
2Kompatibilität – insgesamt
16%
3Konnektivität – insgesamt
15%
4Funktionalität insgesamt
10%
5Farbe
6%

Common Zigbee Lampe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zigbee Lampe 43/100 on Amazon Germany — Skip it. The niche generates €34K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -40.7% over the last 90 days.
Zigbee Lampe buyers on Amazon Germany complain most about Konnektivität – insgesamt, Preis-Leistungs-Verhältnis, Haltbarkeit, the themes mined from the niche's reviews. Its return rate is 3.0%.